Revenue Accelerator - Company Overview

About Revenue Accelerator

Revenue Accelerator Inc. is a Candian-based lead generation company that focuses exclusively on the top of the sales funnel, or the prospecting part of the sales process. Their approach involves providing clients with a constant flow of highly qualified appointments with potential customers, while the client’s in-house sales team puts all their effort into closing these deals. Revenue Accelerator was established in 2016. For the last five years, they’ve helped many companies to build a stable and predictable sales funnel through sales process optimization, message strategy development, and performance-based lead generation. According to their website, among their former clients are HP, Verizon, Samsonite, CNN, and others.

Revenue Accelerator - Overall Score

Revenue Accelerator - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

Revenue Accelerator - Pricing

Revenue Accelerator Inc. does not provide their services exact prices unless you contact them for a price quote. However, they do state that they work according to the performance-based pricing model, meaning that the client pays depending on the results delivered. This approach to forming the prices seems to be very attractive and fair.

Revenue Accelerator Reviews

Revenue Accelerator Inc. doesn’t have any client reviews available online. However, they do have a Facebook page with more than 2,000 likes and a case study about one of the projects they’ve accomplished successfully. Their LinkedIn page is also not very active with only 700 followers.

Revenue Accelerator - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Revenue Accelerator - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

Revenue Accelerator Inc. lead generation and prospecting services consist of three key steps, including accessing and interpreting data, creating and launching campaigns, and implementing sales development tools. Access and Interpret Data Revenue Accelerator sources and interprets data to establish a marketing campaign. It identifies and immediately acts on opportunities from new verticals and highly targeted lead lists. It analyzed data after each campaign to optimize subsequent outreaches. Create and Launch Campaigns Revenue Accelerator Inc. creates and launches campaigns through a cold email channel. It designs customized messaging, delivers a six-step email cadence with iterations, identifies ideal customers and sources for the first 500 leads, and uses detailed reporting to optimize and repeat campaign results. Implement Sales Development Tools Revenue Accelerator Inc. implements the sales development tools to ensure the scalability of the project. This includes CRM dashboards and scheduled reporting, email and phone scripts, dashboard analysis, outbound playbooks, and sales process optimization.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.