360 Leads - Company Overview

About 360 Leads

360 Leads is a sales lead generation company that helps growth-oriented clients secure qualified sales leads in a wide range of industries from Canada, the U.K., the U.S., Australia, and Europe. 360 Leads provide qualified sales meetings and new business opportunities through comprehensive B2B lead generation services. As an integrated sales and marketing organization, B2B Leads connects clients to decision-makers interested in their products or services to help their global businesses grow. 360 Leads was founded in 2013 and currently headquartered in Toronto, Canada. The clients come from around the world, from different business sectors that compete in domestic and export markets.

360 Leads - Overall Score

360 Leads - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

360 Leads - Pricing

360 Leads offers many different lead generation services and solutions depending on your business needs. According to their website, their lead generation campaigns can vary widely in size and scope. The smaller campaigns start around 10K USD while ongoing campaigns for multinational clients can begin at $500K, with the end goal to generate a return on the investment from effective targeting and marketing strategies.

360 Leads Reviews

360 Leads reviews were not easy to find on other websites, but the company does list several success stories from companies in technology, business services, and manufacturing industries. 360 Lead reviews indicate that they have had success with influential content marketing, search engine optimization, increase purchase consideration and brand awareness, and new customer acquisitions. They also have experience helping international companies expand their sales into North America Company clients include Toshiba Canada, Gray Tools, Creative Niche, and Glavan, which indicate that 360 Leads’ client base is heavily geared toward manufacturing industries.

360 Leads - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

360 Leads - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

360 Lead’s B2B lead generation services include outbound marketing, digital marketing, PR and content marketing, and direct marketing. Outbound Marketing 360 Leads offers outbound marketing through customer profiling, research, and intent-based appointment setting. They target prospects using advanced data, technology, and a professional sales development team. Digital Marketing 360 Leads offers insight-based digital marketing campaigns, search engine optimization (SEO), and search engine marketing (SEM) to support B2B sales lead generation goals. Their campaigns include websites and landing pages, LinkedIn outreach, and marketing and email automation to deliver qualified B2B sales leads to customers. PR & Content Marketing 360 Leads offers proactive content marketing to support B2B sales. The company helps generate leads and position your brand with our PR & content marketing services, including crafting articles, blogs, featured stories, social media, and earned media to build brand awareness. Direct Marketing 360 Leads uses directing marketing to build interest in a product/service through creative ways of delivering a client’s value proposition. These direct marketing campaigns work together with outbound and digital marketing lead generation campaigns.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.