360 Leads - Company Overview

This comparison between lead generation companies CIENCE vs. 360 Leads is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About 360 Leads

360 Leads is a sales lead generation company that helps growth-oriented clients secure qualified sales leads in a wide range of industries from Canada, the U.K., the U.S., Australia, and Europe. 360 Leads provide qualified sales meetings and new business opportunities through comprehensive B2B lead generation services. As an integrated sales and marketing organization, B2B Leads connects clients to decision-makers interested in their products or services to help their global businesses grow. 360 Leads was founded in 2013 and currently headquartered in Toronto, Canada. The clients come from around the world, from different business sectors that compete in domestic and export markets.

360 Leads - Overall Score

CIENCE Score
(+-Avg)
49.6
18.81
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
0
Total Reviews
Sales Engagement Stack
11/11
3/11
Multi-Channel
9/9
6/9
Campaign Strategy
7/8
2/8
Leadership, Culture and Customer Composition
A+
NL

360 Leads - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 100 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
Mississauga, ON
WW Locations
9
2
List Locations
1790 Matheson Blvd., Unit 1, Mississauga, Ontario, L4W 0B3, Canada; 7047 E. Greenway Parkway, Suite 250 Scottsdale, AZ 85254 United States
Founded
2015
2013
Revenue
$100M-$250M
$50M-$100M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1850
7
Emp GR%
95.0%
0%
Business Model
CIENCE
360 Leads
Outbound Services
Inbound Services
SDRs
Data Offering Included?

360 Leads - Pricing

360 Leads offers many different lead generation services and solutions depending on your business needs. According to their website, their lead generation campaigns can vary widely in size and scope. The smaller campaigns start around 10K USD while ongoing campaigns for multinational clients can begin at $500K, with the end goal to generate a return on the investment from effective targeting and marketing strategies.

360 Leads Reviews

360 Leads reviews were not easy to find on other websites, but the company does list several success stories from companies in technology, business services, and manufacturing industries. 360 Lead reviews indicate that they have had success with influential content marketing, search engine optimization, increase purchase consideration and brand awareness, and new customer acquisitions. They also have experience helping international companies expand their sales into North America Company clients include Toshiba Canada, Gray Tools, Creative Niche, and Glavan, which indicate that 360 Leads’ client base is heavily geared toward manufacturing industries.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
1
Total Reviews
1.0
Clutch Reviews
90
Total Reviews
4.7
G2 Reviews
100
Total Reviews
4.5
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
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Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

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360 Leads

Best Review

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Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
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Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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We spent almost $19,000 and a lot of internal time. The return on investment was zero.
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360 Leads

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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360 Leads - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Stuart Lewis
CEO Phone
CEO Email
Glassdoor Reviews
114
8
Glassdoor Ranking
4.6
4.1
Clutch Client Focus Small-Business
50.0%
0%
Clutch Client Focus Mid-Market
30.0%
0%
Clutch Client Focus Enterprise
20.0%
0%
G2 Client Focus Small-Business
56.4%
0%
G2 Client Focus Focus Mid-Market
40.6%
0%
G2 Client Focus Enterprise
3.0%
0%
Customer Composition
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25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
Industries Served
151.0
7+
Customers Served
1200+
14+
Biggest Client
Amazon ($232B)
Shell ($352B)

360 Leads - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Unknown
CRM Integrations Available
All
Unknown

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
24
# of Case Studies
93
3
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
12847
1166
FB Likes
2098
Twitter Followers
2919
1123

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

360 Lead’s B2B lead generation services include outbound marketing, digital marketing, PR and content marketing, and direct marketing. Outbound Marketing 360 Leads offers outbound marketing through customer profiling, research, and intent-based appointment setting. They target prospects using advanced data, technology, and a professional sales development team. Digital Marketing 360 Leads offers insight-based digital marketing campaigns, search engine optimization (SEO), and search engine marketing (SEM) to support B2B sales lead generation goals. Their campaigns include websites and landing pages, LinkedIn outreach, and marketing and email automation to deliver qualified B2B sales leads to customers. PR & Content Marketing 360 Leads offers proactive content marketing to support B2B sales. The company helps generate leads and position your brand with our PR & content marketing services, including crafting articles, blogs, featured stories, social media, and earned media to build brand awareness. Direct Marketing 360 Leads uses directing marketing to build interest in a product/service through creative ways of delivering a client’s value proposition. These direct marketing campaigns work together with outbound and digital marketing lead generation campaigns.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


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Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.