Abacus Cambridge Partners - Company Overview

This comparison between lead generation companies CIENCE vs. Abacus Cambridge Partners is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About Abacus Cambridge Partners

Abacus Cambridge Partners Limited is a UK-based outsourcing and consulting provider with experience of more than three decades in the industry. It has worked with many clients from various industries and has helped them run their day-to-day operations efficiently. Some of the company’s services include business process outsourcing, data management, robotic process automation, and many others. Abacus Cambridge Partners is a relatively newer company that started in 2017 in London, United Kingdom. The company also has its offices in Riyadh, KSA, and Dubai, UAE. It employs numerous tried and tested business solutions and personalizes them according to the clients’ requirements.

Abacus Cambridge Partners - Overall Score

CIENCE Score
(+-Avg)
89.0
21.0
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
5
Total Reviews
4.9
Sales Engagement Stack
11/11
1/11
Multi-Channel
9/9
1/9
Campaign Strategy
7/8
0/8
Leadership, Culture and Customer Composition
A+
NL

Abacus Cambridge Partners - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
Paddington,London
WW Locations
9
4
List Locations
Two Kingdom Street,6th Floor,Paddington,London; 405 Lexington Avenue, The Chrysler Building, 9th Floor, PMB # 9014, New York, NY; Office No. 615 & 616, Liberty House, Dubai International Financial Centre, Sheikh Zayed Road, Dubai 417624, United Arab Emirates; Office # 423, 4th Floor, Akaria # 2, Olayya Street, P.O. Box # 295879, Riyadh 11351, Kingdom of Saudi Arabia;
Founded
2015
2017
Revenue
$100M-$250M
$1M-$2.5M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1877
81
Emp GR%
51.0%
25.0%
Business Model
CIENCE
Abacus Cambridge Partners
Outbound Services
Inbound Services
SDRs
Data Offering Included?

Abacus Cambridge Partners - Pricing

Although Abacus Cambridge Partners provides extensive information about its services on the company website, it doesn’t mention the pricing structure. Therefore, prospective clients would have to contact a company representative and give their business requirements to get an accurate quote for its service pricing.

Abacus Cambridge Partners Reviews

There are no client reviews or testimonials for Abacus Cambridge Partners on its website, which can be pretty challenging for other companies considering hiring it for various services. Externally, there are a few reviews to be found on independent websites on the Internet. Abacus Cambridge Partners has a profile on Clutch, but it has only one review. Apart from this, other platforms have a mix of positive and negative reviews, which shows that clients aren’t 100% satisfied with the results they have received from Abacus Cambridge Partners.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
2
Total Reviews
5.0
Clutch Reviews
90
Total Reviews
4.7
3
Total Reviews
4.8
G2 Reviews
100
Total Reviews
4.5
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
View

Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

×
Looking for digital transformation services? Abacus is the place.
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Abacus Cambridge Partners

Best Review

Looking for digital transformation services? Abacus is the place. ×
Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
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Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×
View

Abacus Cambridge Partners

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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Abacus Cambridge Partners - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Abbas Khan
CEO Phone
CEO Email
Glassdoor Reviews
114
3
Glassdoor Ranking
4.6
4.5
Clutch Client Focus Small-Business
50.0%
0%
Clutch Client Focus Mid-Market
30.0%
60.0%
Clutch Client Focus Enterprise
20.0%
40.0%
G2 Client Focus Small-Business
56.4%
0%
G2 Client Focus Focus Mid-Market
40.6%
0%
G2 Client Focus Enterprise
3.0%
0%
Customer Composition
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25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
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Financial services - 20%


Government - 20%


Other industries - 20%


Retail - 20%


Telecommunications - 20%
Industries Served
151.0
7.0
Customers Served
1200+
Biggest Client
Amazon ($232B)

Abacus Cambridge Partners - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Unknown
CRM Integrations Available
All
Antlere

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
31
# of Case Studies
93
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
16091
2106
FB Likes
2
405
Twitter Followers
2919
30

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

Abacus Cambridge Partners offers diverse services to clients looking to outsource their management, administrative, and other operations to a competent company. These services include ERP, human capital management, customer experience and CRM, and data management and analytics. Enterprise Resource Planning Abacus Cambridge Partners offers ERP services to clients and helps them become more agile and efficient in their business operations. Human Capital Management Abacus Cambridge Partners offers clients professional services to manage their human resources department effectively. Customer Experience and CRM Abacus Cambridge Partners facilitates clients in delivering top-quality customer experience and fostering the company’s growth while also establishing brand loyalty. Data Management and Analytics Abacus Cambridge Partners provides clients with sound and valuable data insights to help them make more informed decisions regarding the business. Business Process Outsourcing Abacus Cambridge Partners enables clients to outsource their business operations to its team of specialists and experts.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


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Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.