Aberdeen - Company Overview

This comparison between lead generation companies CIENCE vs. Aberdeen is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About Aberdeen

The Aberdeen Group is an information technology and services company specializing in market research for many companies in various industries. The company has a customer-centric approach that provides tailored and valuable insights to help companies manage their day-to-day operations smoothly. The Aberdeen company was founded in 1988 in Waltham, Massachusetts. The company is a part of Spiceworks Ziff Davis as Aberdeen Group research. Moreover, the company features offices in Connecticut, Madrid, Chertsey in Surrey, England, and Viroflay, France. The company has more than three decades of experience helping clients find new sales opportunities and grow their revenue. Apart from lead generation and market research, the company also provides numerous other services.

Aberdeen - Overall Score

CIENCE Score
(+-Avg)
89.0
31.0
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
0
Total Reviews
Sales Engagement Stack
11/11
2/11
Multi-Channel
9/9
5/9
Campaign Strategy
7/8
1/8
Leadership, Culture and Customer Composition
A+
A+

Aberdeen - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
Waltham, MA
WW Locations
9
5
List Locations
60 Hickory Dr, Fl 5, Waltham, Massachusetts, 02451, USA; 372 Danbury Rd, #295, Wilton, Connecticut 06897, USA; 3000 Hillswood Drive, Chertsey, Chertsey, UK; 86 Avenue du Général Leclerc 78220 , Viroflay, Viroflay 78220 , FR; Corazón de Maria 6 — 3, 28002, Madrid, Madrid, ES;
Founded
2015
1988
Revenue
$100M-$250M
$10M-$50M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1877
128
Emp GR%
51.0%
7.0%
Business Model
CIENCE
Aberdeen
Outbound Services
Inbound Services
SDRs
Data Offering Included?

Aberdeen - Pricing

Companies that wish to work with Aberdeen would want to know about its pricing, and they would typically check out the company website. Unfortunately, the company doesn’t divulge its pricing information or plans on the website, which is why prospective customers will have to contact a company sales representative to find out how much its services would cost based on their business requirements.

Aberdeen Reviews

The company website for the Aberdeen Group doesn’t have a lot of information regarding its information and its services. Similarly, there are no Aberdeen reviews present on the website, which other companies use to gauge its performance or the quality of its services. What’s even more surprising is that the company doesn’t even have a review on any other websites or social media pages where clients leave their feedback regarding its services. Therefore, interested companies and prospects have absolutely no way of determining if they should work with the Aberdeen Group.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
Clutch Reviews
90
Total Reviews
4.7
G2 Reviews
100
Total Reviews
4.5
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
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Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

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Aberdeen

Best Review

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Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
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Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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Aberdeen

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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Aberdeen - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Charlie Tarzian
CEO Phone
CEO Email
Glassdoor Reviews
114
117
Glassdoor Ranking
4.6
3.4
Clutch Client Focus Small-Business
50.0%
0%
Clutch Client Focus Mid-Market
30.0%
0%
Clutch Client Focus Enterprise
20.0%
0%
G2 Client Focus Small-Business
56.4%
0%
G2 Client Focus Focus Mid-Market
40.6%
0%
G2 Client Focus Enterprise
3.0%
0%
Customer Composition
Loading...
25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
Industries Served
151.0
Customers Served
1200+
Biggest Client
Amazon ($232B)
Google($161.85B)

Aberdeen - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Pardot
CRM Integrations Available
All
Unknown

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
81
# of Case Studies
93
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
16091
16837
FB Likes
2
Twitter Followers
2919
6156

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

The Aberdeen Group onboarding and market research services make up its essential offerings. Its other services include market-facing assets, custom research solutions, analytics and business intelligence, and customer experience and contact center. Market Research Aberdeen offers clients valuable and credible market research, which helps them understand their target audience and ideal customers and develop suitable marketing strategies accordingly. Market-Facing Assets Aberdeen facilitates clients with market-facing assets that are in tandem with their marketing objectives and campaigns. Custom Research Solutions Aberdeen tailors its market research according to the key metrics and performance indicators vital to the clients’ businesses.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


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Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.