Aberdeen - Company Overview

About Aberdeen

The Aberdeen Group is an information technology and services company specializing in market research for many companies in various industries. The company has a customer-centric approach that provides tailored and valuable insights to help companies manage their day-to-day operations smoothly. The Aberdeen company was founded in 1988 in Waltham, Massachusetts. The company is a part of Spiceworks Ziff Davis as Aberdeen Group research. Moreover, the company features offices in Connecticut, Madrid, Chertsey in Surrey, England, and Viroflay, France. The company has more than three decades of experience helping clients find new sales opportunities and grow their revenue. Apart from lead generation and market research, the company also provides numerous other services.

Aberdeen - Overall Score

Aberdeen - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

Aberdeen - Pricing

Companies that wish to work with Aberdeen would want to know about its pricing, and they would typically check out the company website. Unfortunately, the company doesn’t divulge its pricing information or plans on the website, which is why prospective customers will have to contact a company sales representative to find out how much its services would cost based on their business requirements.

Aberdeen Reviews

The company website for the Aberdeen Group doesn’t have a lot of information regarding its information and its services. Similarly, there are no Aberdeen reviews present on the website, which other companies use to gauge its performance or the quality of its services. What’s even more surprising is that the company doesn’t even have a review on any other websites or social media pages where clients leave their feedback regarding its services. Therefore, interested companies and prospects have absolutely no way of determining if they should work with the Aberdeen Group.

Aberdeen - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Aberdeen - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

The Aberdeen Group onboarding and market research services make up its essential offerings. Its other services include market-facing assets, custom research solutions, analytics and business intelligence, and customer experience and contact center. Market Research Aberdeen offers clients valuable and credible market research, which helps them understand their target audience and ideal customers and develop suitable marketing strategies accordingly. Market-Facing Assets Aberdeen facilitates clients with market-facing assets that are in tandem with their marketing objectives and campaigns. Custom Research Solutions Aberdeen tailors its market research according to the key metrics and performance indicators vital to the clients’ businesses.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.