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AirSales - Company Overview

This comparison between lead generation companies CIENCE vs. AirSales is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About AirSales

AirSales helps clients build their sales pipeline with the right qualified prospects to help drive growth for businesses. AirSales’s streamlined approach to enterprise prospecting, with LinkedIn as their primary outlet, is used to set up meetings with ideal customers based on the target industry. This allows companies to scale their business at a much lower cost than hiring an internal team of sales reps. AirSales has success connecting clients with businesses of all sizes, including big brands, mid-market tech companies, start-ups, small agencies, law firms, and medical practices. AirSales is based in Los Angeles, California. Clients include Ikea, Oracle, Sysco, Starbucks, Home Depot, and Whole Foods Market.

AirSales - Overall Score

CIENCE Score
(+-Avg)
89.0
27.0
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
0
Total Reviews
Sales Engagement Stack
11/11
7/11
Multi-Channel
9/9
0/9
Campaign Strategy
7/8
2/8
Leadership, Culture and Customer Composition
A+
NL

AirSales - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
Santa Monica, CA
WW Locations
9
1
List Locations
1299 Ocean Ave, Santa Monica, California 90401, US
Founded
2015
2019
Revenue
$100M-$250M
$2.5M-$5M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1877
141
Emp GR%
51.0%
99.0%
Business Model
CIENCE
AirSales
Outbound Services
Inbound Services
SDRs
Data Offering Included?

AirSales - Pricing

AirSales has a month-to-month billing plan starting at 1,500 dollars. Clients can sign up with one sales representative, and then add more reps as they begin to scale up. Businesses can also start with a much larger team depending on their sales goals. AirSales customizable plans are flexible based on the company size and the results the business wants to achieve.

AirSales Reviews

Reviews for airSales are almost nonexistent, including any information on their website. They seem to have a decent group of clients (including Sysco and Home Depot) looking at the logos listed on the site, but there there are no case studies or reviews related to these clients. They do not appear to offer multi-channel orchestrated outbound but instead rely on a streamlined enterprise prospecting that focuses on LinkedIn and email outreach. They do have standard outbound services, such as SDRs, system software, and data research, to their clients. They only offer month-to-month contracts, which may appeal to start-ups. It looks like airSales currently has 604 LinkedIn followers.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
Clutch Reviews
90
Total Reviews
4.7
G2 Reviews
100
Total Reviews
4.5
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
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Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

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AirSales

Best Review

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Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
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Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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AirSales

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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AirSales - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Jeremy Camilloni
CEO Phone
716-720-3144
CEO Email
Glassdoor Reviews
114
Glassdoor Ranking
4.6
Clutch Client Focus Small-Business
50.0%
0%
Clutch Client Focus Mid-Market
30.0%
0%
Clutch Client Focus Enterprise
20.0%
0%
G2 Client Focus Small-Business
56.4%
0%
G2 Client Focus Focus Mid-Market
40.6%
0%
G2 Client Focus Enterprise
3.0%
0%
Customer Composition
Loading...
25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
Industries Served
151.0
Customers Served
1200+
Biggest Client
Amazon ($232B)
Sysco ($60B)

AirSales - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Unknown
CRM Integrations Available
All
Unknown

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
1
# of Case Studies
93
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
16091
738
FB Likes
2
78
Twitter Followers
2919

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

B2B lead generation services at airSales include streamlined enterprise prospecting and outbound marketing. Prospecting AirSales offers streamlined enterprise prospecting using sales development representatives (SDRs) to deliver ideal customers to their clients. Their prospecting involves research and a claims database of more than 260+ million contacts and even more data points to produced targeted lead lists and qualified prospects. They mainly focus on LinkedIn and email outreach. AirSales work on month-to-month contracts with clients. Outbound Marketing AirSales outbound marketing focus on email and social (LinkedIn) campaigns for their services. They use software and CRM integrations to assure the quality of messaging and the precise activities of their outreach campaigns. In their outbound services, they use firmographic, demographic, technographic, and custom data to validate and verify the quality and types of contacts and companies in their outreach efforts. No multichannel orchestrated outbound using the five primary channels is currently available to clients.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


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Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.