AirSales - Company Overview

About AirSales

AirSales helps clients build their sales pipeline with the right qualified prospects to help drive growth for businesses. AirSales’s streamlined approach to enterprise prospecting, with LinkedIn as their primary outlet, is used to set up meetings with ideal customers based on the target industry. This allows companies to scale their business at a much lower cost than hiring an internal team of sales reps. AirSales has success connecting clients with businesses of all sizes, including big brands, mid-market tech companies, start-ups, small agencies, law firms, and medical practices. AirSales is based in Los Angeles, California. Clients include Ikea, Oracle, Sysco, Starbucks, Home Depot, and Whole Foods Market.

AirSales - Overall Score

AirSales - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

AirSales - Pricing

AirSales has a month-to-month billing plan starting at 1,500 dollars. Clients can sign up with one sales representative, and then add more reps as they begin to scale up. Businesses can also start with a much larger team depending on their sales goals. AirSales customizable plans are flexible based on the company size and the results the business wants to achieve.

AirSales Reviews

Reviews for airSales are almost nonexistent, including any information on their website. They seem to have a decent group of clients (including Sysco and Home Depot) looking at the logos listed on the site, but there there are no case studies or reviews related to these clients. They do not appear to offer multi-channel orchestrated outbound but instead rely on a streamlined enterprise prospecting that focuses on LinkedIn and email outreach. They do have standard outbound services, such as SDRs, system software, and data research, to their clients. They only offer month-to-month contracts, which may appeal to start-ups. It looks like airSales currently has 604 LinkedIn followers.

AirSales - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

AirSales - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

B2B lead generation services at airSales include streamlined enterprise prospecting and outbound marketing. Prospecting AirSales offers streamlined enterprise prospecting using sales development representatives (SDRs) to deliver ideal customers to their clients. Their prospecting involves research and a claims database of more than 260+ million contacts and even more data points to produced targeted lead lists and qualified prospects. They mainly focus on LinkedIn and email outreach. AirSales work on month-to-month contracts with clients. Outbound Marketing AirSales outbound marketing focus on email and social (LinkedIn) campaigns for their services. They use software and CRM integrations to assure the quality of messaging and the precise activities of their outreach campaigns. In their outbound services, they use firmographic, demographic, technographic, and custom data to validate and verify the quality and types of contacts and companies in their outreach efforts. No multichannel orchestrated outbound using the five primary channels is currently available to clients.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.