Alleyoop - Company Overview

This comparison between lead generation companies CIENCE vs. Alleyoop is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About Alleyoop

Alleyoop is a B2B lead generation and marketing company that works with companies across various industries and helps them maximize their ROI through a set of effective and scalable sales and marketing services. The company strives to drive more business and success for its clients while also growing itself in the process. It has a team of dedicated professional sales and marketing representatives who are well-versed with numerous strategies and methods. Alleyoop was founded in 2008 in Buffalo, New York. While this is the company’s headquarters, it also has another office down in San Juan, Puerto Rico. It works with companies of all sizes, regardless of their revenue or industry.

Alleyoop - Overall Score

CIENCE Score
(+-Avg)
89.0
26.0
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
0
Total Reviews
Sales Engagement Stack
11/11
6/11
Multi-Channel
9/9
2/9
Campaign Strategy
7/8
0/8
Leadership, Culture and Customer Composition
A+
NL

Alleyoop - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
Buffalo, NY
WW Locations
9
2
List Locations
Buffalo, 1 News Plaza, Buffalo, NY; Puerto Rico 151 Calle San Francisco Suite #200,San Juan, PR;
Founded
2015
2008
Revenue
$100M-$250M
$1M-$2.5M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1877
113
Emp GR%
51.0%
43.0%
Business Model
CIENCE
Alleyoop
Outbound Services
Inbound Services
SDRs
Data Offering Included?

Alleyoop - Pricing

While most lead generation companies require prospective clients to contact them for a quote, Alleyoop discloses its pricing information on the pricing page of the company website. This page classifies each pricing plan according to its services, including leads, demos, meetings, and event support. In terms of leads, the Nurture plan starts from $2,500 and promises a digital campaign with up to 1,500 target prospects, whereas the Nurture Pro plan starts at $6,000 and guarantees an SDR-managed campaign with up to 1,500 target prospects, which will culminate in leads and qualified meetings. The target demo package is for $10,000 and within it, the team of SDRs designs different demos for the company according to the target market. The rest of the plans are priced according to the clients’ requirements.

Alleyoop Reviews

While the Alleyoop website is quite well-built and shows everything that the company has done, it displays only two client testimonials scattered on its homepage, which aren’t enough to sway clients into using the company’s services. Most companies include a separate page for client testimonials, which does a lot to build trust among prospective clients. Moreover, the reviews for Alleyoop are also nowhere to be found on third-party client review websites like G2, Clutch, or Belkin. This means that prospective clients will have to get in touch with the company and try to gauge the quality of its services by asking a sales rep certain questions.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
Clutch Reviews
90
Total Reviews
4.7
G2 Reviews
100
Total Reviews
4.5
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
View

Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

×
View

Alleyoop

Best Review

×
Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
View

Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×
View

Alleyoop

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×

Alleyoop - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Stephen Hays
CEO Phone
CEO Email
Glassdoor Reviews
114
Glassdoor Ranking
4.6
Clutch Client Focus Small-Business
50.0%
0%
Clutch Client Focus Mid-Market
30.0%
0%
Clutch Client Focus Enterprise
20.0%
0%
G2 Client Focus Small-Business
56.4%
0%
G2 Client Focus Focus Mid-Market
40.6%
0%
G2 Client Focus Enterprise
3.0%
0%
Customer Composition
Loading...
25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
Industries Served
151.0
3+
Customers Served
1200+
13+
Biggest Client
Amazon ($232B)
Adobe

Alleyoop - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Pardot, Hubspot, Cloudflare
CRM Integrations Available
All
Unknown

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
12
# of Case Studies
93
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
16091
2116
FB Likes
2
971
Twitter Followers
2919

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

Alleyoop has a set of services or packages that provide clients with what they need. These services include Nurture, Nurture Pro, Target Demo, Extend, and EventGo. Nurture Alleyoop helps clients in prospecting and lead generation by offering them a list of pre-qualified leads that meet their criteria of an ideal customer and are easy to convert. NurturePro Alleyoop utilizes its sales development representatives to connect clients to qualified leads and valuable customers that can add value to the business and also grow their revenue. Target Demo Alleyoop facilitates clients by designing and scheduling product demonstrations to help them sell their products faster and to a larger audience.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


Learn More

Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.