Alleyoop - Company Overview

About Alleyoop

Alleyoop is a B2B lead generation and marketing company that works with companies across various industries and helps them maximize their ROI through a set of effective and scalable sales and marketing services. The company strives to drive more business and success for its clients while also growing itself in the process. It has a team of dedicated professional sales and marketing representatives who are well-versed with numerous strategies and methods. Alleyoop was founded in 2008 in Buffalo, New York. While this is the company’s headquarters, it also has another office down in San Juan, Puerto Rico. It works with companies of all sizes, regardless of their revenue or industry.

Alleyoop - Overall Score

Alleyoop - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

Alleyoop - Pricing

While most lead generation companies require prospective clients to contact them for a quote, Alleyoop discloses its pricing information on the pricing page of the company website. This page classifies each pricing plan according to its services, including leads, demos, meetings, and event support. In terms of leads, the Nurture plan starts from $2,500 and promises a digital campaign with up to 1,500 target prospects, whereas the Nurture Pro plan starts at $6,000 and guarantees an SDR-managed campaign with up to 1,500 target prospects, which will culminate in leads and qualified meetings. The target demo package is for $10,000 and within it, the team of SDRs designs different demos for the company according to the target market. The rest of the plans are priced according to the clients’ requirements.

Alleyoop Reviews

While the Alleyoop website is quite well-built and shows everything that the company has done, it displays only two client testimonials scattered on its homepage, which aren’t enough to sway clients into using the company’s services. Most companies include a separate page for client testimonials, which does a lot to build trust among prospective clients. Moreover, the reviews for Alleyoop are also nowhere to be found on third-party client review websites like G2, Clutch, or Belkin. This means that prospective clients will have to get in touch with the company and try to gauge the quality of its services by asking a sales rep certain questions.

Alleyoop - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Alleyoop - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

Alleyoop has a set of services or packages that provide clients with what they need. These services include Nurture, Nurture Pro, Target Demo, Extend, and EventGo. Nurture Alleyoop helps clients in prospecting and lead generation by offering them a list of pre-qualified leads that meet their criteria of an ideal customer and are easy to convert. NurturePro Alleyoop utilizes its sales development representatives to connect clients to qualified leads and valuable customers that can add value to the business and also grow their revenue. Target Demo Alleyoop facilitates clients by designing and scheduling product demonstrations to help them sell their products faster and to a larger audience.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.