BAO Inc - Company Overview

This comparison between lead generation companies CIENCE vs. BAO Inc is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About BAO Inc

BAO Inc. is a sales and lead generation company that specializes in generating leads and sales for clients in numerous industries. Short for By Appointment Only, BAO serves as a partner for sales and marketing teams, helping them develop marketing strategies. By Appointment Only was founded in 1997 in Massachusetts and has a wide range of clients, including more than 150 clients across North America. It offers real-time support and assistance to its clients, helping them fulfill their sales targets easier than with an in-house team.

BAO Inc - Overall Score

CIENCE Score
(+-Avg)
49.6
23.26
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
7
Total Reviews
3.3
Sales Engagement Stack
11/11
8/11
Multi-Channel
9/9
2/9
Campaign Strategy
7/8
5/8
Leadership, Culture and Customer Composition
A+
NR

BAO Inc - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 100 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
Chelmsford, MA
WW Locations
9
4
List Locations
300 Apollo Drive 2nd Floor Chelmsford, MA 01824, United States; 1 Edgewater Drive Suite 106 Norwood, MA 02062, United States; 1640 South Stapley Drive Suite 251 Mesa, AZ 85204, United States; 670 N Commercial Street Suite 106 Manchester, NH 03101, United States
Founded
2015
1997
Revenue
$100M-$250M
$50M-$100M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1850
335
Emp GR%
95.0%
4.0%
Business Model
CIENCE
BAO Inc
Outbound Services
Inbound Services
SDRs
Data Offering Included?

BAO Inc - Pricing

The website of By Appointment Only Inc. doesn’t offer any information regarding the pricing of its services, so you will have to get in touch with their representatives to find out how much it will cost if you are interested in using their services. Generally, the pricing depends on the type and magnitude of the campaign or project.

BAO Inc Reviews

Although there aren’t any Bao Inc. reviews on its website, you can find these reviews on the internet, such as on the Clutch and Belkins sites. The consensus is that By Appointment Only enables its clients to find the right prospects for their business and helps set up meetings for them. As a result, companies have experienced growth in revenue and higher ROIs working with BAO. By Appointment Only has also made it possible for companies and organizations to penetrate the North American market and establish their footing through scalable and personalized solutions.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
7
Total Reviews
3.3
Clutch Reviews
90
Total Reviews
4.7
G2 Reviews
100
Total Reviews
4.5
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
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Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

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BAO Inc

Best Review

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Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
View

Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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Awful company with bad management. They are misleading and don’t deliver on the contracts they sign. Don’t do business with them you will regret it
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BAO Inc

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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BAO Inc - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Jim Higgins
CEO Phone
631-521-1824
CEO Email
Glassdoor Reviews
114
222
Glassdoor Ranking
4.6
3.0
Clutch Client Focus Small-Business
50.0%
0%
Clutch Client Focus Mid-Market
30.0%
0%
Clutch Client Focus Enterprise
20.0%
0%
G2 Client Focus Small-Business
56.4%
0%
G2 Client Focus Focus Mid-Market
40.6%
0%
G2 Client Focus Enterprise
3.0%
0%
Customer Composition
Loading...
25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
Industries Served
151.0
Customers Served
1200+
150.0
Biggest Client
Amazon ($232B)
IBM ($77B)

BAO Inc - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Unknown
CRM Integrations Available
All
Unknown

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
20
# of Case Studies
93
13
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
12847
6180
FB Likes
2098
199
Twitter Followers
2919

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

There is a wide range of BAO marketing and lead generation services that clients can utilize, such as demand generation, opportunity identification, appointment setting, account-based marketing, lead qualification, content validation, and account maps. Advanced Demand Generation By Appointment Only Inc. facilitates clients through the lead generation process as they prepare to take their products to market. BAO offers support and assistance through the sales journey so companies can achieve a better return on investment (ROI). Opportunity Identification (OppID™) By Appointment Only offers Opportunity Identification (OppID™) services that give clients a real-time, segmented view of the market to identify buyer signals and account insights for businesses. Appointment Setting By Appointment Only offers a team of sales development representatives (SDRs) to assist clients in finding qualified leads and landing meetings with executives and business leaders. Account-Based Marketing By Appointment Only carries out tailored marketing campaigns for clients by implementing account-based marketing (ABM) strategies that are in line with business sales goals and objectives. Lead Qualification BAO marketing and lead qualification strategies help clients separate qualified vs. unqualified leads. BAO determines which leads meet sales qualification criteria based on clients’ sales and marketing needs. Contact Validation Using contact validation BAO technology allows companies to maintain relevant contact lists using real-time, accurate online databases with the most up-to-date information. Account Maps BAO marketing account maps give clients real-time access to information for individual accounts. The account maps offer a snapshot of different companies across many industries to help clients with sales outreach strategies.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


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Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.