BAO Inc - Company Overview

About BAO Inc

BAO Inc. is a sales and lead generation company that specializes in generating leads and sales for clients in numerous industries. Short for By Appointment Only, BAO serves as a partner for sales and marketing teams, helping them develop marketing strategies. By Appointment Only was founded in 1997 in Massachusetts and has a wide range of clients, including more than 150 clients across North America. It offers real-time support and assistance to its clients, helping them fulfill their sales targets easier than with an in-house team.

BAO Inc - Overall Score

BAO Inc - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

BAO Inc - Pricing

The website of By Appointment Only Inc. doesn’t offer any information regarding the pricing of its services, so you will have to get in touch with their representatives to find out how much it will cost if you are interested in using their services. Generally, the pricing depends on the type and magnitude of the campaign or project.

BAO Inc Reviews

Although there aren’t any Bao Inc. reviews on its website, you can find these reviews on the internet, such as on the Clutch and Belkins sites. The consensus is that By Appointment Only enables its clients to find the right prospects for their business and helps set up meetings for them. As a result, companies have experienced growth in revenue and higher ROIs working with BAO. By Appointment Only has also made it possible for companies and organizations to penetrate the North American market and establish their footing through scalable and personalized solutions.

BAO Inc - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

BAO Inc - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

There is a wide range of BAO marketing and lead generation services that clients can utilize, such as demand generation, opportunity identification, appointment setting, account-based marketing, lead qualification, content validation, and account maps. Advanced Demand Generation By Appointment Only Inc. facilitates clients through the lead generation process as they prepare to take their products to market. BAO offers support and assistance through the sales journey so companies can achieve a better return on investment (ROI). Opportunity Identification (OppID™) By Appointment Only offers Opportunity Identification (OppID™) services that give clients a real-time, segmented view of the market to identify buyer signals and account insights for businesses. Appointment Setting By Appointment Only offers a team of sales development representatives (SDRs) to assist clients in finding qualified leads and landing meetings with executives and business leaders. Account-Based Marketing By Appointment Only carries out tailored marketing campaigns for clients by implementing account-based marketing (ABM) strategies that are in line with business sales goals and objectives. Lead Qualification BAO marketing and lead qualification strategies help clients separate qualified vs. unqualified leads. BAO determines which leads meet sales qualification criteria based on clients’ sales and marketing needs. Contact Validation Using contact validation BAO technology allows companies to maintain relevant contact lists using real-time, accurate online databases with the most up-to-date information. Account Maps BAO marketing account maps give clients real-time access to information for individual accounts. The account maps offer a snapshot of different companies across many industries to help clients with sales outreach strategies.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.