Belkins - Company Overview

This comparison between lead generation companies CIENCE vs. Belkins is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About Belkins

Belkins is a popular B2B lead generation company that specializes in appointment setting and prospecting services for a wide range of clients in different industries. It has a team of experienced and skilled sales development representatives who work with internal sales and marketing teams to ensure business growth and higher revenue. Belkins was founded in 2017 in Dover, Delaware. It has a large team of employees and hundreds of clients under its belt. In a short time, it has grown exponentially with its lead generation and prospecting services.

Belkins - Overall Score

CIENCE Score
(+-Avg)
89.0
75.0
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
120
Total Reviews
4.93
Sales Engagement Stack
11/11
9/11
Multi-Channel
9/9
7/9
Campaign Strategy
7/8
7/8
Leadership, Culture and Customer Composition
A+
NL

Belkins - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
Dover, DE
WW Locations
9
4
List Locations
8 The Green STE 4331 Dover, DE 19901; 1712 Pioneer Ave Ste 115 Cheyenne, WY 82001; 477 East Butterfield Rd, Suite LL-005 Lombard, IL 60148; Kyiv, Volodymyrska St, 101
Founded
2015
2017
Revenue
$100M-$250M
$10M-$50M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1877
121
Emp GR%
51.0%
64.0%
Business Model
CIENCE
Belkins
Outbound Services
Inbound Services
SDRs
Data Offering Included?

Belkins - Pricing

There is no mention of Belkins pricing on the company website, nor is there any pricing structure for its services. However, some of the pricing information can be found on the Belkins Clutch page, which mentions that the minimum project size is $1,000 and the hourly rate is less than $25. From Clutch, you can also find that most of the clients’ projects were priced between $50,000 and $199,999, while some were also priced higher.

Belkins Reviews

In the case studies section of the company website, you can find a couple of Belkins reviews that show how the company helped increase the number of qualified leads for clients. However, these reviews are only positive, and this doesn’t mean that there aren’t any negative ones. On G2, there are 24 reviews for Belkins IO and Clutch has 66 reviews. On both websites, you can find 0.5 and 1-star Belkins reviews, which means that some clients weren’t completely satisfied with the services they were promised and the results they received.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
22
Total Reviews
5.0
Clutch Reviews
90
Total Reviews
4.7
65
Total Reviews
4.9
G2 Reviews
100
Total Reviews
4.5
24
Total Reviews
4.8
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
9
Total Reviews
5.0
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
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Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

×
"Selling to Fortune 2000 a SaaS product" I am a Head of Marketing for a SaaS company based out of London. We sell our product to Fortune 2000 companies. We hired Belkins to boost our sales process and outsource top of the funnel. We were looking for a turnkey solution and Belkins was able to tailor one for us. Belkins was and is a great partner to work with. They were able to learn our product in detail, understand, and analyze our Ideal Customer Profile, prepare leads, mailboxes, email content as well as professionally support our account throughout the entire campaign. Furthermore, they delivered multiple sales qualified leads (I don’t have the number in front of me now) and we converted around 20% of them in new paid accounts. There is nothing negative that stands out. We had the same challenges as other startups have: a small team, everyone wearing many hats, no sales processes in place. The most logical and budget-friendly solution was to find an experienced partner like Belkins who can realize the lead generation on our behalf.
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Belkins

Best Review

"Selling to Fortune 2000 a SaaS product" I am a Head of Marketing for a SaaS company based out of London. We sell our product to Fortune 2000 companies. We hired Belkins to boost our sales process and outsource top of the funnel. We were looking for a turnkey solution and Belkins was able to tailor one for us. Belkins was and is a great partner to work with. They were able to learn our product in detail, understand, and analyze our Ideal Customer Profile, prepare leads, mailboxes, email content as well as professionally support our account throughout the entire campaign. Furthermore, they delivered multiple sales qualified leads (I don’t have the number in front of me now) and we converted around 20% of them in new paid accounts. There is nothing negative that stands out. We had the same challenges as other startups have: a small team, everyone wearing many hats, no sales processes in place. The most logical and budget-friendly solution was to find an experienced partner like Belkins who can realize the lead generation on our behalf. ×
Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
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Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×
"Lead Generation for B2B SaaS" Describe the project or task the provider helped with: Dashly is a customer communication platform for your business. We help acquire customers with data collecting forms, nurture them with personalized automated messages. Belkins generates high-quality hot leads for our sales team. What do you like best? The most impressive about Belkins is that they are very detail-oriented. They measure every part of the funnel and provide very detailed marketing reports. What do you dislike? Hm, it seems to be super professional. We are not so long with Belkins, so there is nothing to dislike for now. What problems are you solving with the provider? What benefits have you realized? We have benefited greatly from the experience that Belkins has in SaaS. We found out that the agency developed several SaaS products inhouse and they grow these products together with the agency, so they know where we are coming from and what are the challenges that we face on a daily basis. Some of the problems that Belkins helped us overcome are: 1. Low-quality prospects in our database. (we were not able to achieve accurate leads’ information with other providers) 2. Spam problems with our emails. (every time we launched new campaigns we experienced low performance because of spam) 3. Low conversion into appointments (we knew that our conversion was below average) As a result of our engagement, Belkins was able to address these 3 challenges and because of this, we had an increase in our pipeline by 200% in the first 3 months.
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Belkins

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×

Belkins - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Vladislav Podolyako
CEO Phone
CEO Email
Glassdoor Reviews
114
2
Glassdoor Ranking
4.6
5.0
Clutch Client Focus Small-Business
50.0%
50.0%
Clutch Client Focus Mid-Market
30.0%
30.0%
Clutch Client Focus Enterprise
20.0%
20.0%
G2 Client Focus Small-Business
56.4%
82.6%
G2 Client Focus Focus Mid-Market
40.6%
17.4%
G2 Client Focus Enterprise
3.0%
0.0%
Customer Composition
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25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
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25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Manufactuting

10%
Energy and Natural Resources

10%
Other
Industries Served
151.0
25.0
Customers Served
1200+
438+
Biggest Client
Amazon ($232B)
WSI ($202M)

Belkins - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Microsoft Dynamics, Close.io, Zoho, Pipedrive, Salesforce, Hubspot, Reply, Salesloft, Outreach.io, Mailchimp, Saleshandy, Active Campaign
CRM Integrations Available
All
All

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
46
# of Case Studies
93
19
Chat on site?
Lead response time?
00:35:47
00:06:26
Day of week tested
Thursday (08/13/20)
Tuesday (08/11/20)
Time of Day
09:30
11:23
LI Followers
16091
1750
FB Likes
2
2612
Twitter Followers
2919
472

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

Belkins offers several lead generation services for its B2B clients, including lead generation, appointment setting, lead research, email deliverability, and the LinkedIn Influencer Program. Appointment Setting Belkins helps clients receive and schedule appointments with high-value clients and decision-makers who are vital in growing their business. Lead Research Belkins enables clients to acquire more customers through lead qualification, lead generation, demand generation, and lead nurturing services. Email Deliverability Belkins facilitates clients in reaching out to clients and increasing outreach through optimized email marketing strategies. LinkedIn Influencer Program Belkins offers clients access to targeted marketing content and outreach, which helps them fill their sales pipeline with a high number of qualified leads.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


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Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.