/ Lead Gen 200
About Blue Zebra
Blue Zebra is a B2B lead generation and appointment setting company specializing in providing clients with high-value contacts and leads. The company has extensive experience in the industry and has worked with numerous companies in various industries, thus giving it multifaceted exposure. Blue Zebra Appointment Setting was founded in 1989 in Port Washington, New York. It works with internal sales and marketing departments and enables them to accelerate sales cycles. Moreover, it equips companies with consultation and outsourced services, helping them achieve elevated sales targets more easily. It makes use of tried and tested methods to deliver its promises.
Blue Zebra - Overall Score
(+-Avg)
Total Reviews
Total Reviews
Blue Zebra - Revenue and Business Model
Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.
Growth Rate
Growth Rate
Growth Rate
Growth Rate
Blue Zebra - Pricing
There is no pricing structure or plans mentioned on the Blue Zebra company website, but one article details the aspects of each service that clients pay for and the deliverables. Prospective clients will have to contact a company representative to find out about the pricing information.
Blue Zebra Reviews
Blue Zebra Appointment Setting reviews aren’t present on the company website, which is quite unusual for a company with extensive experience in this industry. However, since client testimonials on company websites are largely positive and don’t give too much insight regarding the company’s performance, this can be overlooked. Some Blue Zebra Appointment Setting reviews are present on third-party websites that publish client reviews for lead generation companies. Generally, the company has 4 to 4.5-star reviews on various websites, and on Clutch, the company has seven reviews. While a majority of the reviews are positive, you can also find 2-star reviews for Blue Zebra.
Total Reviews
Total Reviews
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Cience
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
×Blue Zebra
Best Review
"Blue Zebra's ability to conduct effective outbound sales calls are unprecedented." I use Blue Zebra for my outbound services. We are rapidly expanding and needed the extra help. It was such a great decision. The money invested in them really was worth it. I get quality results. I have tried a few other companies and they were not as efficient as Blue Zebra. They really put their heart and hard work into making my business move smoothly. They promise you results and they definitely deliver. I have been with them for several years now and am looking forward to our continued venture. I would say more than 80% of my business consists of outbound calls. We need the lead generation and business contacts. The calls per day vary based on how many people we have working. It also depends on the project. We do require at least a minimum of 250 calls per day from each outbound representative. My goals for partnering with Blue Zebra do not have a cap. We want quality and consistency. They promised that they would work hard and give us results. We got just that. We will continue our partnership with Blue Zebra because they have exceeded my expectations. I have used other companies before and none have delivered the volume and quality as Blue Zebra does for us. Blue Zebra works their behinds off for us each and every day. They have no weak links in their team nor strategy so far. I get at least 250 calls per day per person without fail. My expectations are always exceeded. My business is thriving because of the quality I am provided with Blue Zebra. We are expanding even faster than before. The results are proven. They are a pleasure to do business with. Could you describe the service provider's pricing structure and how they billed you? I am billed with Blue Zebra on a monthly basis. They were very reasonably priced. My industry has a huge amount of competition. This drives prices for outsourcing up for us. Blue Zebra was able to negotiate a pay contract that was both reasonable and comfortable for both parties. I did have to pay in advance which was already expected. ×Cience
Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
×Blue Zebra
Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
×Blue Zebra - Culture and Clients
The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.
Information Technology
20%
Business Services
15%
Advertising and Marketing
10%
Financial Services
10%
Hospitality and Leisure
10%
Manufacturing
10%
Other
Financial Services
20%
Health Care and Medical
20%
Information Technology
20%
Business Services
20%
Telecommunications
Blue Zebra - Services
Sales Research
The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.
Sales Engagement Stack/Tools
This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.
Outbound Services
There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.
Inbound Services
While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).
Campaign Strategy
Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.
Services Overview
Blue Zebra offers a wide range of custom and tailored services for its numerous clients, including lead generation, appointment setting, and performance management. Lead Generation and Qualification Blue Zebra helps clients inspect different kinds of leads and work on qualified leads, which reach the client’s sales pipeline and can be easily converted. Appointment Setting Blue Zebra facilitates clients in booking appointments with high-value clients and decision-makers, which helps drive sales. Performance Management and Analysis Blue Zebra enables clients to track various aspects and metrics of their business performance and provides actionable insights to make future strategies.
Why Choose CIENCE
CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.
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Legend:
NL = Not Listed on the Better Business Bureau
Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)
= Verified standard
= Verified not standard
= Not Applicable
SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.