CanadaDirect - Company Overview

This comparison between lead generation companies CIENCE vs. CanadaDirect is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About CanadaDirect

CanadaDirect is a B2B sales and marketing solutions provider that works with numerous companies and provides lead generation services, contact center services, and more. The company’s services are tailored and focused on its clients’ business growth, and it has extensive experience with businesses from various industries. CanadaDirect was founded in 1987 in Montreal, Quebec. The company has numerous offices and contact centers in Ontario, Quebec, and Florida, and it serves clients all over the region. It also uses its patented call center technology known as Voice Assistant Solution (VAS) to enhance the accuracy of call center operations.

CanadaDirect - Overall Score

CIENCE Score
(+-Avg)
89.0
26.0
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
12
Total Reviews
4.65
Sales Engagement Stack
11/11
2/11
Multi-Channel
9/9
1/9
Campaign Strategy
7/8
1/8
Leadership, Culture and Customer Composition
A+
NL

CanadaDirect - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
Dorval, QC
WW Locations
9
1
List Locations
9045 ch Cote-de-Liesse, Dorval, Quebec, H9P 2M9, Canada
Founded
2015
1987
Revenue
$100M-$250M
$100M-$250M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1877
600
Emp GR%
51.0%
2.0%
Business Model
CIENCE
CanadaDirect
Outbound Services
Inbound Services
SDRs
Data Offering Included?

CanadaDirect - Pricing

CanadaDirect doesn’t have any pricing information on the company website, which means that prospective and interested clients would need to schedule a call or chat with a company representative to determine how much its respective services would cost them. Moreover, the pricing structure isn’t available on third-party websites.

CanadaDirect Reviews

CanadaDirect has a customer stories section on its website where it shows how its services have helped clients. However, client testimonials and reviews are nowhere to be found on the page, which can lead interested companies to be quite confused about the quality of its services. Although the homepage shows that the company has worked with numerous big companies like 3M, Microsoft, and Pfizer, there are no reviews to show for it. On third-party websites like Clutch and G2, there are no CanadaDirect reviews to be found either. Considering that the company has worked with various notable companies and has almost three decades of experience, this can be quite discouraging.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
11
Total Reviews
4.3
Clutch Reviews
90
Total Reviews
4.7
1
Total Reviews
5.0
G2 Reviews
100
Total Reviews
4.5
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
View

Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

×
“Compared to other vendors in the marketplace, they were by far the best.” Since the start of the engagement, there has been a 20% increase in sales and the number of complaints went down to zero. CanadaDirect went above and beyond to meet all needs, while their responsiveness and ability to quickly address problems earned them trust.
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CanadaDirect

Best Review

“Compared to other vendors in the marketplace, they were by far the best.” Since the start of the engagement, there has been a 20% increase in sales and the number of complaints went down to zero. CanadaDirect went above and beyond to meet all needs, while their responsiveness and ability to quickly address problems earned them trust. ×
Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
View

Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×
View

CanadaDirect

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×

CanadaDirect - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Alain Harari
CEO Phone
CEO Email
Glassdoor Reviews
114
4
Glassdoor Ranking
4.6
2.9
Clutch Client Focus Small-Business
50.0%
15.0%
Clutch Client Focus Mid-Market
30.0%
35.0%
Clutch Client Focus Enterprise
20.0%
50.0%
G2 Client Focus Small-Business
56.4%
0%
G2 Client Focus Focus Mid-Market
40.6%
0%
G2 Client Focus Enterprise
3.0%
0%
Customer Composition
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25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
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30%
Consumer Products and Services

30%
Financial Services

15%
Business Services

10%
Non-profit

8%
Utilities

7%
Telecommunications
Industries Served
151.0
6.0
Customers Served
1200+
6+
Biggest Client
Amazon ($232B)
Microsoft ($134B)

CanadaDirect - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Unknown
CRM Integrations Available
All
Unknown

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
6
# of Case Studies
93
3
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
16091
1246
FB Likes
2
3
Twitter Followers
2919
31

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

CanadaDirect offers a wide range of services for telemarketing and outbound sales and marketing. Some services include customer acquisition, customer retention, welcome calling, lead generation, and appointment setting. Customer Acquisition CanadaDirect offers clients the framework that helps them with the acquisition and onboarding of clients. Customer Retention CanadaDirect facilitates clients in providing a good customer experience and ensuring engagement. Welcome Calling CanadaDirect helps clients in welcoming new clients and calling back prospects to provide an enhanced customer experience. Lead Generation CanadaDirect schedules meetings with key accounts for clients and fills up their sales pipeline with qualified leads.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


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Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.