CanadaDirect - Company Overview

About CanadaDirect

CanadaDirect is a B2B sales and marketing solutions provider that works with numerous companies and provides lead generation services, contact center services, and more. The company’s services are tailored and focused on its clients’ business growth, and it has extensive experience with businesses from various industries. CanadaDirect was founded in 1987 in Montreal, Quebec. The company has numerous offices and contact centers in Ontario, Quebec, and Florida, and it serves clients all over the region. It also uses its patented call center technology known as Voice Assistant Solution (VAS) to enhance the accuracy of call center operations.

CanadaDirect - Overall Score

CanadaDirect - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

CanadaDirect - Pricing

CanadaDirect doesn’t have any pricing information on the company website, which means that prospective and interested clients would need to schedule a call or chat with a company representative to determine how much its respective services would cost them. Moreover, the pricing structure isn’t available on third-party websites.

CanadaDirect Reviews

CanadaDirect has a customer stories section on its website where it shows how its services have helped clients. However, client testimonials and reviews are nowhere to be found on the page, which can lead interested companies to be quite confused about the quality of its services. Although the homepage shows that the company has worked with numerous big companies like 3M, Microsoft, and Pfizer, there are no reviews to show for it. On third-party websites like Clutch and G2, there are no CanadaDirect reviews to be found either. Considering that the company has worked with various notable companies and has almost three decades of experience, this can be quite discouraging.

CanadaDirect - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

CanadaDirect - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

CanadaDirect offers a wide range of services for telemarketing and outbound sales and marketing. Some services include customer acquisition, customer retention, welcome calling, lead generation, and appointment setting. Customer Acquisition CanadaDirect offers clients the framework that helps them with the acquisition and onboarding of clients. Customer Retention CanadaDirect facilitates clients in providing a good customer experience and ensuring engagement. Welcome Calling CanadaDirect helps clients in welcoming new clients and calling back prospects to provide an enhanced customer experience. Lead Generation CanadaDirect schedules meetings with key accounts for clients and fills up their sales pipeline with qualified leads.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.