COMDATA Group - Company Overview

This comparison between lead generation companies CIENCE vs. Comdata UK is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About Comdata UK

COMDATA Group is an Italian B2B company and call center that focuses on providing professional and efficient customer operations to its clients all across the world. The company works with businesses in different fields, such as tech, public services, financial services, travel, automotive, e-commerce, consumer goods, and many others. COMDATA Group was founded in 1989 in Corsico, Lombardy in Italy. Since then, the customer management and operations firm has worked with hundreds of clients and has evolved with the changing technologies and methods to provide relevant and personalized solutions to its clientele. It specializes in customer interaction and process management.

Comdata UK - Overall Score

CIENCE Score
(+-Avg)
89.0
12.0
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
51
Total Reviews
2.8
Sales Engagement Stack
11/11
0/11
Multi-Channel
9/9
1/9
Campaign Strategy
7/8
0/8
Leadership, Culture and Customer Composition
A+
NL

Comdata UK - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
London, UK
WW Locations
9
21
List Locations
8-9 Harbour Exchange Square, London, E14 9HF, United Kingdom
Founded
2015
1987
Revenue
$100M-$250M
$500M-$1B
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1877
39
Emp GR%
51.0%
24.0%
Business Model
CIENCE
Comdata UK
Outbound Services
Inbound Services
SDRs
Data Offering Included?

Comdata UK - Pricing

On the company website, there is no mention of the service pricing for COMDATA Group, which can be quite disappointing for prospective clients who wish to view the company’s pricing structure and consider whether it would be a good fit for them or not. According to Clutch, the minimum project size is $1,000, but interested companies would have to get in touch with a company representative to find out more.

Comdata UK Reviews

Just like the pricing plans, there is also no mention of any client reviews or testimonials on the company website, which is quite disconcerting. Considering that this company has more than thirty years of experience in call center services, customer operations, and process management, it should have at least a dozen reviews to back up its claims of providing quality services. What’s more interesting is that there are no client reviews on any independent website, nor anywhere else on the Internet either. This is something that can greatly discourage clients from working with a company.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
51
Total Reviews
2.8
Clutch Reviews
90
Total Reviews
4.7
G2 Reviews
100
Total Reviews
4.5
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
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Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

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Comdata UK

Best Review

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Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
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Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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Comdata UK

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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Comdata UK - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Ron Clarke
CEO Phone
CEO Email
Glassdoor Reviews
114
288
Glassdoor Ranking
4.6
2.6
Clutch Client Focus Small-Business
50.0%
0%
Clutch Client Focus Mid-Market
30.0%
0%
Clutch Client Focus Enterprise
20.0%
0%
G2 Client Focus Small-Business
56.4%
0%
G2 Client Focus Focus Mid-Market
40.6%
0%
G2 Client Focus Enterprise
3.0%
0%
Customer Composition
Loading...
25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
Industries Served
151.0
All
Customers Served
1200+
670.0
Biggest Client
Amazon ($232B)

Comdata UK - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Unknown
CRM Integrations Available
All
Unknown

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
50
# of Case Studies
93
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
16091
755
FB Likes
2
2497
Twitter Followers
2919

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

COMDATA Group has a comprehensive list of services that it provides to its clients to help them manage their business and also ensure that their customers get the best experience when they get in touch with them. Some of the services include customer interaction management, customer process management, call centers, digital solutions, and many others. Customer Interaction Management COMDATA Group provides end-to-end customer interaction services for its clients, which helps in various processes that require interaction, such as delivering the product, sharing service information, providing round-the-clock customer support, etc. Customer Process Management COMDATA Group helps clients optimize their business operations and increase productivity by taking over various processes, such as appointment setting, customer experience management, increasing visibility, and also boosting the field team’s efficiency. Digital Solutions COMDATA Group facilitates clients by automating their daily business tasks and processes. It also provides back-office solutions to make clients’ lives easier. These include debt collection, credit management, customer feedback management, interaction analysis, process automation, etc. CX Consulting COMDATA Group provides consultation services to its clients in various departments, such as digital transformation, customer journey, data analysis, customer process reengineering, and many others.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


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Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.