Curatti - Company Overview

This comparison between lead generation companies CIENCE vs. Curatti is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About Curatti

Curatti is a popular content marketing blog that covers important topics pertaining to B2B businesses, such as digital marketing, social media, content marketing, and much more. Founded in 2008 by Jan Gordon, the brand focuses on providing B2B small and medium-sized businesses with valuable insights and business trends, along with helpful information on how to get through to their buyers, thus resulting in higher sales and revenue. The brand has a significant number of followers, which feature not only small and medium-sized businesses but also people who work in any of these fields or have a keen interest in sales and marketing topics.

Curatti - Overall Score

CIENCE Score
(+-Avg)
49.6
15.33
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
0
Total Reviews
Sales Engagement Stack
11/11
3/11
Multi-Channel
9/9
3/9
Campaign Strategy
7/8
4/8
Leadership, Culture and Customer Composition
A+
NL

Curatti - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 100 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
New York, NY
WW Locations
9
1
List Locations
1841 Neil Ave 300-D Cunz Hall, Columbus, Ohio, 43210, United States
Founded
2015
2012
Revenue
$100M-$250M
$2.5M-$5M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1850
21
Emp GR%
95.0%
0%
Business Model
CIENCE
Curatti
Outbound Services
Inbound Services
SDRs
Data Offering Included?

Curatti - Pricing

Curatti has a free plan that clients can use to manage their content delivery and subscribers, but it has limited features. Clients can switch to their Complete package for $29 per month, which allows them to manage up to 1,000 subscribers, generate automated email sequences, get real-time reports, integrate any tool into their website through APIs, and also integrate another tool for free. Customers can also get a 14-day free trial to see if the features are useful or not.

Curatti Reviews

On the Curatti website, you can find quite a few reviews from its clients, which feature small and medium-sized businesses. The crux of these reviews is that the company guides clients on how to create and deliver effective marketing content, which helps them achieve a higher number of sales than they expected. Curatti plays a role in helping their clients achieve their sales targets and generate more qualified leads, resulting in new growth for their businesses. Most people also commend Jan, the founder, for her valuable insights and tips that help them reach a wider audience.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
Clutch Reviews
90
Total Reviews
4.7
G2 Reviews
100
Total Reviews
4.5
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
View

Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

×
View

Curatti

Best Review

×
Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
View

Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×
View

Curatti

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×

Curatti - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Jan Gordon
CEO Phone
212-580-4233
CEO Email
Glassdoor Reviews
114
Glassdoor Ranking
4.6
Clutch Client Focus Small-Business
50.0%
0%
Clutch Client Focus Mid-Market
30.0%
0%
Clutch Client Focus Enterprise
20.0%
0%
G2 Client Focus Small-Business
56.4%
0%
G2 Client Focus Focus Mid-Market
40.6%
0%
G2 Client Focus Enterprise
3.0%
0%
Customer Composition
Loading...
25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
Industries Served
151.0
Customers Served
1200+
Biggest Client
Amazon ($232B)

Curatti - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Hubspot
CRM Integrations Available
All
Unknown

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
70
# of Case Studies
93
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
12847
75
FB Likes
2098
1194
Twitter Followers
2919
29800

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

Curatti offers a wide range of B2B lead generation and sales marketing services, including content marketing, digital marketing, mobile marketing, social media, and artificial intelligence. Content Marketing Curatti offers insightful blogs and guides on content marketing, geared toward helping small and medium-sized B2B companies develop meaningful content. It also designs content strategies that help clients reach out to more prospects to find qualified leads. Digital Marketing Curatti posts new content about digital marketing, which helps companies design marketing strategies and use the right channels for outreach and maximum engagement, thus increasing sales and revenue. Mobile Marketing Curatti also adds content and blogs on mobile, a cost-effective form of marketing that allows B2B companies to reach out to more prospects. Social Media Curatti also helps clients reach out to their potential customers through social media marketing. Artificial Intelligence Curatti posts content using artificial intelligence (AI) that allows companies to reach target audiences and streamline sales processes in real-time.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


Learn More

Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.