Curatti - Company Overview

About Curatti

Curatti is a popular content marketing blog that covers important topics pertaining to B2B businesses, such as digital marketing, social media, content marketing, and much more. Founded in 2008 by Jan Gordon, the brand focuses on providing B2B small and medium-sized businesses with valuable insights and business trends, along with helpful information on how to get through to their buyers, thus resulting in higher sales and revenue. The brand has a significant number of followers, which feature not only small and medium-sized businesses but also people who work in any of these fields or have a keen interest in sales and marketing topics.

Curatti - Overall Score

Curatti - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

Curatti - Pricing

Curatti has a free plan that clients can use to manage their content delivery and subscribers, but it has limited features. Clients can switch to their Complete package for $29 per month, which allows them to manage up to 1,000 subscribers, generate automated email sequences, get real-time reports, integrate any tool into their website through APIs, and also integrate another tool for free. Customers can also get a 14-day free trial to see if the features are useful or not.

Curatti Reviews

On the Curatti website, you can find quite a few reviews from its clients, which feature small and medium-sized businesses. The crux of these reviews is that the company guides clients on how to create and deliver effective marketing content, which helps them achieve a higher number of sales than they expected. Curatti plays a role in helping their clients achieve their sales targets and generate more qualified leads, resulting in new growth for their businesses. Most people also commend Jan, the founder, for her valuable insights and tips that help them reach a wider audience.

Curatti - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Curatti - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

Curatti offers a wide range of B2B lead generation and sales marketing services, including content marketing, digital marketing, mobile marketing, social media, and artificial intelligence. Content Marketing Curatti offers insightful blogs and guides on content marketing, geared toward helping small and medium-sized B2B companies develop meaningful content. It also designs content strategies that help clients reach out to more prospects to find qualified leads. Digital Marketing Curatti posts new content about digital marketing, which helps companies design marketing strategies and use the right channels for outreach and maximum engagement, thus increasing sales and revenue. Mobile Marketing Curatti also adds content and blogs on mobile, a cost-effective form of marketing that allows B2B companies to reach out to more prospects. Social Media Curatti also helps clients reach out to their potential customers through social media marketing. Artificial Intelligence Curatti posts content using artificial intelligence (AI) that allows companies to reach target audiences and streamline sales processes in real-time.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.