Demand Inc. - Company Overview

This comparison between lead generation companies CIENCE vs. Demand is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About Demand

Demand Inc. is a sales development and IT services company that works with B2B clients and strives to unlock new sales and revenue opportunities for them. It is known to have an outstanding team of dedicated and skilled sales development representatives that align themselves with different companies and help them take their sales targets to the next level. Demand Inc. was founded in 2017 in San Francisco, California. The company claims to be recommended by various venture capitalists, emerging start-ups, and numerous notable tech companies as well. The company website also announces that it filled clients’ sales pipelines with qualified leads worth $1 billion in the year 2020 alone.

Demand - Overall Score

CIENCE Score
(+-Avg)
89.0
18.0
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
0
Total Reviews
Sales Engagement Stack
11/11
2/11
Multi-Channel
9/9
2/9
Campaign Strategy
7/8
1/8
Leadership, Culture and Customer Composition
A+
NL

Demand - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
San Francisco, CA
WW Locations
9
1
List Locations
2443 Fillmore St, #380-6536 , San Francisco, CA 94115, USA
Founded
2015
2017
Revenue
$100M-$250M
$2.5M-$5M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1877
30
Emp GR%
51.0%
36.0%
Business Model
CIENCE
Demand
Outbound Services
Inbound Services
SDRs
Data Offering Included?

Demand - Pricing

The Demand Inc. website has a pricing page, which doesn’t have any pricing plans but shows an average starting contract size of $7,000 to $10,000 per month, with services that include research, copywriting, outreach, and scheduling. The company also recommends a 90-day pilot program to assess the effectiveness of its services, and the price range may vary due to the size of engagement clients require.

Demand Reviews

Demand Inc. claims to be trusted by the world’s best companies and recommended by more than 30 leading VCs. Moreover, it has a section of recent client wins on its home page where the likes of Intel, SAP, Amazon, Slack, IBM, Nike, Microsoft, Atlassian, and even Facebook are mentioned. However, when it comes to Demand Inc. reviews, there is only one two-line review from an AWS accelerator on the website. Considering that the company has worked with so many distinguished clients, it should have at least 5-10 client reviews to show for it, but this isn’t the case. Apart from this, Demand Inc. reviews can’t be found on any third-party websites on the Internet, such as G2, Clutch, or Belkin.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
Clutch Reviews
90
Total Reviews
4.7
G2 Reviews
100
Total Reviews
4.5
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
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Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

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Demand

Best Review

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Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
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Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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Demand

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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Demand - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
CEO Phone
CEO Email
Glassdoor Reviews
114
Glassdoor Ranking
4.6
Clutch Client Focus Small-Business
50.0%
0%
Clutch Client Focus Mid-Market
30.0%
0%
Clutch Client Focus Enterprise
20.0%
0%
G2 Client Focus Small-Business
56.4%
0%
G2 Client Focus Focus Mid-Market
40.6%
0%
G2 Client Focus Enterprise
3.0%
0%
Customer Composition
Loading...
25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
Industries Served
151.0
Customers Served
1200+
230+
Biggest Client
Amazon ($232B)
Facebook($85.96B)

Demand - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Unknown
CRM Integrations Available
All
Unknown

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
8
# of Case Studies
93
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
16091
858
FB Likes
2
182
Twitter Followers
2919

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

Demand Inc. offers a comprehensive set of services to its B2B clients, thus helping them boost their sales and enjoy maximum engagement with customers. Some of its services include market research, copywriting, outreach, and scheduling. Research Demand Inc. helps clients receive valuable insights regarding their industry and market, and also helps them define their ideal buyer and target audience for maximum outreach. Copywriting Demand Inc. enables clients to get their message across and also ensure customer engagement through copywriting services. Outreach Demand Inc. works with clients and designs tailored marketing solutions across various channels to boost outreach among the target audience. Scheduling Demand Inc. helps clients schedule meetings with key customers and high-value accounts, which leads to easier conversion.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


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Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.