Demand Inc. - Company Overview

About Demand

Demand Inc. is a sales development and IT services company that works with B2B clients and strives to unlock new sales and revenue opportunities for them. It is known to have an outstanding team of dedicated and skilled sales development representatives that align themselves with different companies and help them take their sales targets to the next level. Demand Inc. was founded in 2017 in San Francisco, California. The company claims to be recommended by various venture capitalists, emerging start-ups, and numerous notable tech companies as well. The company website also announces that it filled clients’ sales pipelines with qualified leads worth $1 billion in the year 2020 alone.

Demand - Overall Score

Demand - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

Demand - Pricing

The Demand Inc. website has a pricing page, which doesn’t have any pricing plans but shows an average starting contract size of $7,000 to $10,000 per month, with services that include research, copywriting, outreach, and scheduling. The company also recommends a 90-day pilot program to assess the effectiveness of its services, and the price range may vary due to the size of engagement clients require.

Demand Reviews

Demand Inc. claims to be trusted by the world’s best companies and recommended by more than 30 leading VCs. Moreover, it has a section of recent client wins on its home page where the likes of Intel, SAP, Amazon, Slack, IBM, Nike, Microsoft, Atlassian, and even Facebook are mentioned. However, when it comes to Demand Inc. reviews, there is only one two-line review from an AWS accelerator on the website. Considering that the company has worked with so many distinguished clients, it should have at least 5-10 client reviews to show for it, but this isn’t the case. Apart from this, Demand Inc. reviews can’t be found on any third-party websites on the Internet, such as G2, Clutch, or Belkin.

Demand - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Demand - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

Demand Inc. offers a comprehensive set of services to its B2B clients, thus helping them boost their sales and enjoy maximum engagement with customers. Some of its services include market research, copywriting, outreach, and scheduling. Research Demand Inc. helps clients receive valuable insights regarding their industry and market, and also helps them define their ideal buyer and target audience for maximum outreach. Copywriting Demand Inc. enables clients to get their message across and also ensure customer engagement through copywriting services. Outreach Demand Inc. works with clients and designs tailored marketing solutions across various channels to boost outreach among the target audience. Scheduling Demand Inc. helps clients schedule meetings with key customers and high-value accounts, which leads to easier conversion.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.