Demand Monster - Company Overview

This comparison between lead generation companies CIENCE vs. Demand Monster is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About Demand Monster

Demand Monster is a B2B marketing and advertising agency that specializes in providing its clients with lead generation and appointment setting services. The company strives to help clients save money on internal sales operations and marketing strategies, and acts as an extension of the business to help them generate new valuable and qualified leads. It offers tailored solutions that are suitable for the business. Demand Monster was founded in 2018 in Clifton, New Jersey. The company has grown exponentially and worked with numerous clients from various industries in a short time. The company also has offices in Mumbai, India, and Pasig City, Philippines.

Demand Monster - Overall Score

CIENCE Score
(+-Avg)
89.0
24.0
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
0
Total Reviews
Sales Engagement Stack
11/11
4/11
Multi-Channel
9/9
4/9
Campaign Strategy
7/8
1/8
Leadership, Culture and Customer Composition
A+
NL

Demand Monster - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
Clifton, NJ
WW Locations
9
3
List Locations
1255 Broad St., Clifton, New Jersey, 07013, United States; Boston House, 002 Ground Level, Suren Road, Chakala, Andheri East, Mumbai, Maharashtra - 400053, India; 37th Floor, Orient Square, F. Ortigas Road, Ortigas Center Pasig City, Philippines 1605
Founded
2015
2015
Revenue
$100M-$250M
$2.5M-$5M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1877
20
Emp GR%
51.0%
0%
Business Model
CIENCE
Demand Monster
Outbound Services
Inbound Services
SDRs
Data Offering Included?

Demand Monster - Pricing

There is no pricing structure or pricing plans mentioned on the Demand Monster website, which often leaves prospective clients confused about how much the company’s services would cost them. For this purpose, they would have to get in touch with a sales representative, share their requirements, and get an accurate quote for the services they need.

Demand Monster Reviews

The Demand Monster website features only three client testimonials on its About page, which isn’t surprising since it is relatively new. The three reviews are largely positive and don’t show prospects the full picture of the company’s services. Since a company would never post any negative or neutral review on its website, other websites need to be checked too. Surprisingly, Demand Monster reviews can’t be found on any third-party website that posts client reviews for lead generation and other companies. For companies interested in working with Demand Monster, it could mean that they don’t have enough clients or weren’t satisfied enough to leave a review.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
Clutch Reviews
90
Total Reviews
4.7
G2 Reviews
100
Total Reviews
4.5
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
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Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

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Demand Monster

Best Review

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Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
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Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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Demand Monster

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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Demand Monster - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
CEO Phone
CEO Email
Glassdoor Reviews
114
Glassdoor Ranking
4.6
Clutch Client Focus Small-Business
50.0%
0%
Clutch Client Focus Mid-Market
30.0%
0%
Clutch Client Focus Enterprise
20.0%
0%
G2 Client Focus Small-Business
56.4%
0%
G2 Client Focus Focus Mid-Market
40.6%
0%
G2 Client Focus Enterprise
3.0%
0%
Customer Composition
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25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
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IT Managed Services - 40%; Content Marketing - 30; Search Engine Optimization - 30;
Industries Served
151.0
15.0
Customers Served
1200+
Biggest Client
Amazon ($232B)
Nu ($61M)

Demand Monster - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Unknown
CRM Integrations Available
All
Unknown

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
37
# of Case Studies
93
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
16091
165
FB Likes
2
98
Twitter Followers
2919
104

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

Demand Monster offers a wide range of lead generation and other similar services to its B2B clients, including B2B appointment setting, SEO, content syndication, and many others. Lead Generation and Appointment Setting Demand Monster helps its clients in generating a higher number of qualified leads with a strengthened sales pipeline. It also enables clients to book highly beneficial meetings with key accounts and high-value clients. Search Engine Optimization Demand Monster facilitates clients by boosting their online visibility through the time-tested and effective methods and strategies of search engine optimization, which helps them get organic views and a higher number of leads.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


Learn More

Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.