demandDrive - Company Overview

About demandDrive

demandDrive is a B2B lead generation company that specializes in sales development and demand generation for numerous clients across various industries. It focuses on best practices in sales development and helps companies reach higher sales targets, along with faster and greater revenue. Founded in Massachusetts in 2011, demandDrive is one of the fastest-growing private companies in the United States and it also has an office in Miami, Florida. All of its services revolved around three major aspects: sales development, demand generation, and customer success.

demandDrive - Overall Score

demandDrive - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

demandDrive - Pricing

There is no pricing section on the demandDrive website, but it does feature a sales development cost calculator, which you can make use of to determine how much their services would cost. The calculator inputs the number of sales development representatives (SDRs) you need, as well as the region, which currently features ten different locations in the U.S. On average, the in-house cost for one SDR is almost twice what demandDrive charges you, and the figures change according to the number of SDRs you choose, as well as the location.

demandDrive Reviews

There are no reviews for demandDrive on its website, but you can find quite a few reviews on the Internet. Their pricing is known to be higher than most of their competitors, which might make them difficult to hire for small or medium-sized B2B companies, who may be looking for cost-effective and affordable solutions. Most clients state that demandDrive understands their business requirements and company objectives well and also deploys efficient and experienced SDRs who know their way around the sales funnel, helping teams reach their sales targets quicker.

demandDrive - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

demandDrive - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

DemandDrive offers three main services for its clients: sales development, data and demand generation, and customer success. These are also accompanied by a wide range of sub-services. Sales Development DemandDrive helps companies build and run an effective and efficient team of sales development representatives. It does so through using dedicated sales development representatives (SDRs) who understand each clients’ business and work together with their sales team to produce better results. Data & Demand Generation DemandDrive provides data and demand generation services, which include content syndication, account-based intelligence, intent data, and many other useful features. These services enable clients to receive qualified leads and interested customers in their sales pipeline. Customer Success DemandDrive greatly prioritizes customer success, which is why it helps clients build a high-performance team that does all the work and helps them maintain customer satisfaction.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.