DemandZEN - Company Overview

This comparison between lead generation companies CIENCE vs. DemandZEN is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About DemandZEN

DemandZEN LLC is a marketing and advertising firm that serves companies that are looking to expand their revenue through higher qualified leads and converted sales. Most of its clients are associated with the B2B tech industry, and it has produced many effective sales and marketing strategies to improve their sales figures and increase their in-house teams’ productivity, allowing them to gather more revenue in a short time. DemandZEN LLC was founded in 2014 in the US, and the company has remote operations around the country, with no fixed headquarters. Some of their key services include digital marketing, appointment setting, demand generation, lead follow-up, and many others.

DemandZEN - Overall Score

CIENCE Score
(+-Avg)
49.6
30.07
Growth Rate and Firmographic Background
604 %
109 %
Sales Research
299
Total Reviews
4.52
18
Total Reviews
4.95
Sales Engagement Stack
11/11
8/11
Multi-Channel
9/9
5/9
Campaign Strategy
7/8
4/8
Leadership, Culture and Customer Composition
A+
NL

DemandZEN - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 100 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
Chapel Hill, NC
WW Locations
9
1
List Locations
200 Simerville Rd, Chapel Hill, North Carolina, 27157, United States
Founded
2015
2014
Revenue
$100M-$250M
$10M-$50M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
109 %
109 %
Growth Rate
Financial Times Rank
31
Employees
1850
120
Emp GR%
95.0%
58.0%
Business Model
CIENCE
DemandZEN
Outbound Services
Inbound Services
SDRs
Data Offering Included?

DemandZEN - Pricing

Following the same practice that most B2B lead generation companies do, DemandZEN LLC hasn’t added a pricing structure to its website, which means that you will have to get in touch with its representatives to find out more about this. But the word around the industry is that their services are still more affordable than having an in-house sales development team.

DemandZEN Reviews

When it comes to DemandZEN reviews, the website has a customer testimonial section where you are redirected to another website. On this platform, clients have left generally positive comments and reviews about DemandZEN LLC, along with areas of improvement that they need to work on. Generally, companies who haven’t worked with any other lead generation company before were pleased with the results brought in by DemandZEN, while those that had prior experience felt that there was more that could have been done on their end. Nevertheless, most clients were satisfied with DemandZEN’s performance and services.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
Clutch Reviews
90
Total Reviews
4.7
1
Total Reviews
5.0
G2 Reviews
100
Total Reviews
4.5
17
Total Reviews
4.9
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
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Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

×
"DemandZEN Digital Marketing: Effective, Efficient, Experts" The DemandZEN team came in to help us fill experience and execution gaps on our existing team. Instead, they quickly became an extension of our team and have become one of our most trusted, relied upon partners in all things digital. Working with DemandZEN, not only do we get top notch marketing strategy and execution across various digital platforms both paid and organic and support in Marketing Ops, but we also get to leverage the breadth of knowledge and experience the DemandZEN team brings to the table. I really like the advice the DemandZEN team is able to provide. Additionally, DemandZEN is really invested in our success which really brings the relationship to a higher level than with other agencies. If I have to say I dislike something, it’s that both our internal team and the DemandZEN are geographically dispersed so as a whole don’t get to meet in person, as a group, very often. We mostly work together and collaborate via video calls, phone calls, and Slack. DemandZEN has really extended the abilities of our internal teams, across multiple departments. We have been able to greatly expand how we utilize DemandZEN and integrate them into more of our internal processes and departments to manage not only our digital execution, marketing automation, CRM, and lead generation programs, but also have been able to rely upon them to help us flesh out our MarTech stack, evaluate tools that we are considering, give advice on strategy, and we’ve even recently added their Cold Calling offering into our mix. DemandZEN is a true partner we can grow with.
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DemandZEN

Best Review

"DemandZEN Digital Marketing: Effective, Efficient, Experts" The DemandZEN team came in to help us fill experience and execution gaps on our existing team. Instead, they quickly became an extension of our team and have become one of our most trusted, relied upon partners in all things digital. Working with DemandZEN, not only do we get top notch marketing strategy and execution across various digital platforms both paid and organic and support in Marketing Ops, but we also get to leverage the breadth of knowledge and experience the DemandZEN team brings to the table. I really like the advice the DemandZEN team is able to provide. Additionally, DemandZEN is really invested in our success which really brings the relationship to a higher level than with other agencies. If I have to say I dislike something, it’s that both our internal team and the DemandZEN are geographically dispersed so as a whole don’t get to meet in person, as a group, very often. We mostly work together and collaborate via video calls, phone calls, and Slack. DemandZEN has really extended the abilities of our internal teams, across multiple departments. We have been able to greatly expand how we utilize DemandZEN and integrate them into more of our internal processes and departments to manage not only our digital execution, marketing automation, CRM, and lead generation programs, but also have been able to rely upon them to help us flesh out our MarTech stack, evaluate tools that we are considering, give advice on strategy, and we’ve even recently added their Cold Calling offering into our mix. DemandZEN is a true partner we can grow with. ×
Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
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Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×
"Sdr" Dzen was task with augmenting my sdr and did a fantastic job very professional and knowledgeable It was seamless to work with group very professional Very rarely there was over lap with my sdr but not a real issue
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DemandZEN

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×

DemandZEN - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Bart Bartlett
CEO Phone
CEO Email
Glassdoor Reviews
114
32
Glassdoor Ranking
4.6
4.0
Clutch Client Focus Small-Business
50.0%
0%
Clutch Client Focus Mid-Market
30.0%
0%
Clutch Client Focus Enterprise
20.0%
0%
G2 Client Focus Small-Business
56.4%
12.5%
G2 Client Focus Focus Mid-Market
40.6%
87.5%
G2 Client Focus Enterprise
3.0%
0.0%
Customer Composition
Loading...
25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
Loading...
62.5%
Computer Software

18.8%
Information Technology and Services

6.3%
Computer and Network Security

6.3%
Computer Hardware

6.3%
Advertising and Marketing
Industries Served
151.0
5.0
Customers Served
1200+
100+
Biggest Client
Amazon ($232B)
Avalara ($382M)

DemandZEN - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Salesforce, Hubspot, Microsoft Dynamics, Active Campaign, Marketo
CRM Integrations Available
All
All

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
35
# of Case Studies
93
5
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
12847
3178
FB Likes
2098
179
Twitter Followers
2919
98

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

DemandZEN offers a wide range of services related to digital marketing and lead generation, which include appointment setting, account-based marketing, outsourced inside sales, event marketing, and many others. B2B Appointment Setting DemandZEN LLC helps clients land meetings with key prospects by utilizing multiple channels for marketing so they can get more business through its sales representatives. Account-Based Marketing DemandZEN specializes in providing marketing strategies and services for individual key accounts of various clients, which helps boost sales in their businesses. Outsourced Inside Sales DemandZEN LLC has an efficient inside sales team, which designs outbound engagement and outreach programs across multiple channels, including emails, cold calls, social media, and much more. Events DemandZEN expands the clients’ outreach to a wider audience through webinars and events. It also conducts follow-up calls after events so interested attendees can become qualified leads.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


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Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.