Dunlap Marketing - Company Overview

About Dunlap Marketing

Dunlap Marketing is a B2B sales and marketing company specializing in lead generation and appointment setting services to clients of all industries and sizes. It primarily works with internal sales and marketing departments to identify new sales opportunities and qualify valuable leads that can bring more revenue to the business. Dunlap Marketing was founded in 1996 in Houston, Texas. It works with companies looking to grow their business through regular and new sales by utilizing its many services. It has a few decades of experience that helps it understand various companies and their requirements.

Dunlap Marketing - Overall Score

Dunlap Marketing - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

Dunlap Marketing - Pricing

Unfortunately, the pricing information for Dunlap Marketing’s services isn’t available on the company website, which leaves prospective clients in the dark regarding its pricing plans. As a result, companies would have to get in touch with a representative from Dunlap Marketing to get an actual quote for the services they need.

Dunlap Marketing Reviews

Considering that Dunlap Marketing has been in lead generation and appointment setting for the past 35 years, the company only has three client testimonials on its website, and they are also quite brief. Moreover, the reviews don’t provide any insight regarding the company’s performance or the quality of its services. Dunlap Marketing reviews aren’t present on any third-party website on the Internet, which usually feature client reviews for all significant lead generation and appointment setting companies. This means companies that are interested in working with Dunlap Marketing don’t have any way of finding out any shortcomings.

Dunlap Marketing - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Dunlap Marketing - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

Dunlap Marketing offers a range of services for its clients and strives to provide them with efficient solutions to help their business grow. Some of the benefits include appointment setting, lead generation, telemarketing, business prospecting, and database services. Appointment Setting Dunlap Marketing offers clients the opportunity to meet with key clients and decision-makers to bring more value and revenue to their business. Lead Generation Dunlap Marketing enables clients to fill up their sales pipeline with a higher number of qualified leads, and it makes use of various data points for lead qualification. Telemarketing Dunlap Marketing utilizes advanced calling technology to reach out to prospects on behalf of clients and convert them into qualified leads. Prospecting Dunlap Marketing carries out prospecting strategies for clients and reaches out to numerous contacts to turn them into leads.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.