Forrest Marketing Group - Company Overview

This comparison between lead generation companies CIENCE vs. Forrest Marketing Group is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About Forrest Marketing Group

Forrest Marketing Group is an Australian marketing and advertising agency that offers lead generation services to a wide range of clients all around the world. It serves and supports companies from various industries that are looking to take their sales figures and revenue to the next level through high-quality lead generation, as well as sales and marketing strategies. Founded in 2006 in New South Wales, FMG Marketing Group specializes in a couple of key industries, such as software as a service (SaaS), finance, automotive, construction, insurance, and many others. Its services focus on customer acquisition and sales growth.

Forrest Marketing Group - Overall Score

CIENCE Score
(+-Avg)
49.6
20.12
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
20
Total Reviews
4.7
Sales Engagement Stack
11/11
5/11
Multi-Channel
9/9
1/9
Campaign Strategy
7/8
3/8
Leadership, Culture and Customer Composition
A+
NL

Forrest Marketing Group - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 100 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
Manly Vale, NSW, Australia
WW Locations
9
1
List Locations
Level 1 277 Condamine St, Manly Vale, New South Wales, 2093, Australia
Founded
2015
2006
Revenue
$100M-$250M
$10M-$50M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1850
84
Emp GR%
95.0%
11.0%
Business Model
CIENCE
Forrest Marketing Group
Outbound Services
Inbound Services
SDRs
Data Offering Included?

Forrest Marketing Group - Pricing

There is no information present on the Forrest Marketing Group website regarding its cost or pricing structure. Since it also offers call center services, you can assume that they charge it according to the number of representatives you choose. What you can do is schedule a free consultation or quote with them to get an idea about how much they charge.

Forrest Marketing Group Reviews

When it comes to Forrest Marketing Group reviews, you can start by reading the client testimonials available on its website. However, to be more impartial, you should also focus on reviews left by clients on other websites. The company has generally positive and good reviews, which means that it provides satisfactory services to its clients. However, if you dig a little deeper, you may also find some former clients of FMG Marketing Group who aren’t as satisfied as the existing ones. This would lead you to believe that the company has improved its services and quality over time.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
20
Total Reviews
4.7
Clutch Reviews
90
Total Reviews
4.7
G2 Reviews
100
Total Reviews
4.5
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
View

Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

×
FMG exceeded our expectations by far. Despite the very technical automation & material handling solutions we provide, they were able to support us meeting with future customers. Brilliant team and great to work with! Can only recommend their service.
View

Forrest Marketing Group

Best Review

FMG exceeded our expectations by far. Despite the very technical automation & material handling solutions we provide, they were able to support us meeting with future customers. Brilliant team and great to work with! Can only recommend their service. ×
Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
View

Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×
We used FMG for a few months, and spent just over $31K. Some appointments were made, but definitely not enough to warrant that amount. There is no guarentee of results. There was also a lot of errors in terms of the appointments being made not meeting our criteria. Alot of time was spent on the phone handling the illegitimate appointments made. They were quite willing to help and did try, but the money spent was not anywhere near worth what we received
View

Forrest Marketing Group

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×

Forrest Marketing Group - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Richard Forrest
CEO Phone
61-409-498-657
CEO Email
Glassdoor Reviews
114
1
Glassdoor Ranking
4.6
5.0
Clutch Client Focus Small-Business
50.0%
0%
Clutch Client Focus Mid-Market
30.0%
0%
Clutch Client Focus Enterprise
20.0%
0%
G2 Client Focus Small-Business
56.4%
0%
G2 Client Focus Focus Mid-Market
40.6%
0%
G2 Client Focus Enterprise
3.0%
0%
Customer Composition
Loading...
25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
Industries Served
151.0
10.0
Customers Served
1200+
40+
Biggest Client
Amazon ($232B)
Volkswagen ($275B)

Forrest Marketing Group - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Agile CRM
CRM Integrations Available
All
Unknown

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
25
# of Case Studies
93
42
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
12847
2141
FB Likes
2098
227
Twitter Followers
2919
98

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

FMG Marketing Group’s services include call center services, customer service, telemarketing, lead generation, appointment setting, telesales, lead nurturing, customer engagement, and market research. Call Center Services Forrest Marketing Group helps clients generate more qualified leads through call center services. Customer Service Forrest Marketing Group has a customer support team in place, which deals with issues and matters pertaining to sales and marketing for the clients. Telemarketing Forrest Marketing Group designs and implements effective telemarketing campaigns, which helps its clients gain more recognition and receive more prospects. Lead Generation Forrest Marketing Group provides lead generation campaigns and strategies for clients that intrigue the target audience and turn them into sales. Appointment Setting Forrest Marketing Group helps clients secure meetings with top-level prospects and key accounts so they can enjoy higher sales figures and more revenue. Telesales Forrest Marketing Group specializes in telesales, and its sales representatives work together with internal sales teams to drive business results. Lead Nurturing Forrest Marketing Group also helps in lead nurturing for its clients so they can successfully convert leads into sales and close the deal. Customer Engagement Forrest Marketing Group employs personalized customer engagement strategies that help the client receive maximum interaction from customers. Market Research Forrest Marketing Group helps clients attain market insights that help them to make informed decisions.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


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Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.