FRONTLINE Selling - Company Overview

This comparison between lead generation companies CIENCE vs. FRONTLINE Selling is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About FRONTLINE Selling

FRONTLINE Selling is a US-based B2B lead generation company that specializes in customer outreach, as well as sales and marketing strategies for a wide range of companies both locally and internationally. Moreover, it helps clients develop a successful sales pipeline that helps them receive qualified leads much faster, thus enabling them to rake in higher revenue as well. Founded in 2002 in Alpharetta, Georgia, FRONTLINE Selling helps companies from various industries to land promising prospects and qualified leads, which makes it possible for customers to get in through the door. It is more experienced at working with companies in the tech and software industries.

FRONTLINE Selling - Overall Score

CIENCE Score
(+-Avg)
49.6
24.37
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
31
Total Reviews
4.4
Sales Engagement Stack
11/11
2/11
Multi-Channel
9/9
5/9
Campaign Strategy
7/8
5/8
Leadership, Culture and Customer Composition
A+
A+

FRONTLINE Selling - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 100 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
Alpharetta, GA
WW Locations
9
1
List Locations
6505 Shiloh Rd, Fl 3, Alpharetta, Georgia, 30005, United States
Founded
2015
2002
Revenue
$100M-$250M
$5M-$10M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1850
105
Emp GR%
95.0%
8.0%
Business Model
CIENCE
FRONTLINE Selling
Outbound Services
Inbound Services
SDRs
Data Offering Included?

FRONTLINE Selling - Pricing

Although there is no pricing structure or information mentioned on the FRONTLINE Selling website, other websites may give you a little more insight on the matter. The company has three different plans to choose from: Staccato Social, Staccato PRO, and Staccato AutoPilot. The PRO version costs $129 per user, but there is no pricing information for the other two.

FRONTLINE Selling Reviews

The website of FRONTLINE Selling doesn’t have many reviews on its website, so you can look at other sources. There are quite a lot of reviews on other websites, which are generally positive and help clients boost their sales figures and experience better revenue. Most of the FRONTLINE Selling reviews state that the company helped clients get in touch with better prospects as well as key accounts that were highly valuable for them. However, there were also a few negative reviews in the mix, and some clients weren’t really happy with the services, which were rather slow and didn’t yield the expected results they had hoped for.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
Clutch Reviews
90
Total Reviews
4.7
G2 Reviews
100
Total Reviews
4.5
31
Total Reviews
4.4
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
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Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

×
"A True Social Selling Platform" PeopleLinx is a true social selling solution. The social selling recommendations support the the development of social proficiency. PeopleLinx can help sales teams Optimize their LinkedIn profile Build your network and stay connected with your customers Easily share relevant, curated Red Hat and industry content The 1:1 social consultations are must have for any sales organization. The consultations provide guidance on profile development, advanced search and other social channel features. The curated content repository makes it easy for users to select relevant content for their network. It would be helpful to have a tagging or categorization system for the curated social content. With a large, diverse sales organization, tagging allow the rep to see only the content relevant to his customers/prospects.
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FRONTLINE Selling

Best Review

"A True Social Selling Platform" PeopleLinx is a true social selling solution. The social selling recommendations support the the development of social proficiency. PeopleLinx can help sales teams Optimize their LinkedIn profile Build your network and stay connected with your customers Easily share relevant, curated Red Hat and industry content The 1:1 social consultations are must have for any sales organization. The consultations provide guidance on profile development, advanced search and other social channel features. The curated content repository makes it easy for users to select relevant content for their network. It would be helpful to have a tagging or categorization system for the curated social content. With a large, diverse sales organization, tagging allow the rep to see only the content relevant to his customers/prospects. ×
Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
View

Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×
"Sounds great upfront, hard to put into play " The idea and the mock calls durning the training was fantastic. The idea behind the round robin approach on the front seems like a great way to penetrate into accounts. . A week after we got back to our desk it was hard to remember to keep putting this in play and remembering who you called that day. SFDC doesn't have a good way to track it. Lots of work, time calling on one account Getting past the gate keepers and having a conversation with the actual person you sought after
View

FRONTLINE Selling

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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FRONTLINE Selling - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Tom Dunn
CEO Phone
678-638-7324
CEO Email
Glassdoor Reviews
114
37
Glassdoor Ranking
4.6
3.4
Clutch Client Focus Small-Business
50.0%
0%
Clutch Client Focus Mid-Market
30.0%
0%
Clutch Client Focus Enterprise
20.0%
0%
G2 Client Focus Small-Business
56.4%
10.0%
G2 Client Focus Focus Mid-Market
40.6%
13.3%
G2 Client Focus Enterprise
3.0%
76.7%
Customer Composition
Loading...
25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
Loading...
20%
Telecommunications

16.7%
Computer Software

13.3%
Information Services

10%
Management Consulting




6.7%
Media Production

33%
Other
Industries Served
151.0
All
Customers Served
1200+
35+
Biggest Client
Amazon ($232B)
Experian ($4.86B)

FRONTLINE Selling - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Hubspot, Staccato, Marin Software, Pardot
CRM Integrations Available
All
All

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
32
# of Case Studies
93
9
Chat on site?
Lead response time?
00:35:47
00:01:09
Day of week tested
Thursday (08/13/20)
Tuesday (08/11/20) 08/19 2nd try to reconnect
Time of Day
09:30
11:13
LI Followers
12847
1697
FB Likes
2098
163
Twitter Followers
2919
2009

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
less than 30 days
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

FRONTLINE Selling’s effective services revolve around lead generation, including customer research, market research, sales development, outbound message optimization, long-term strategy, content management, engagement management, social media marketing, and others. Customer Research FRONTLINE Selling specializes in customer research, which helps identify target audiences for companies, as well as the right type of customer that would do business with the brand. Market Research FRONTLINE Selling offers valuable market insights through extensive and credible research, making it possible for clients to tailor their sales and marketing campaigns accordingly. Sales Development FRONTLINE Selling features sales development representatives who are responsible for sending clients’ prospects and leads faster through the sales funnel. Outbound Message Optimization FRONTLINE Selling enables clients to send out a strong and effective message to their target audience through tailored prospecting messages. Long-Term Strategy FRONTLINE Selling devises a long-term growth strategy for clients’ businesses to increase leads and sales. Content Management FRONTLINE Selling helps companies fine-tune their content and deliver to the right prospects, engaging and compelling them to do business with the company. Social Media Marketing FRONTLINE Selling also leverages the power of social media marketing to help clients reach out to a wider audience.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


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Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.