FRONTLINE Selling - Company Overview

About FRONTLINE Selling

FRONTLINE Selling is a US-based B2B lead generation company that specializes in customer outreach, as well as sales and marketing strategies for a wide range of companies both locally and internationally. Moreover, it helps clients develop a successful sales pipeline that helps them receive qualified leads much faster, thus enabling them to rake in higher revenue as well. Founded in 2002 in Alpharetta, Georgia, FRONTLINE Selling helps companies from various industries to land promising prospects and qualified leads, which makes it possible for customers to get in through the door. It is more experienced at working with companies in the tech and software industries.

FRONTLINE Selling - Overall Score

FRONTLINE Selling - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

FRONTLINE Selling - Pricing

Although there is no pricing structure or information mentioned on the FRONTLINE Selling website, other websites may give you a little more insight on the matter. The company has three different plans to choose from: Staccato Social, Staccato PRO, and Staccato AutoPilot. The PRO version costs $129 per user, but there is no pricing information for the other two.

FRONTLINE Selling Reviews

The website of FRONTLINE Selling doesn’t have many reviews on its website, so you can look at other sources. There are quite a lot of reviews on other websites, which are generally positive and help clients boost their sales figures and experience better revenue. Most of the FRONTLINE Selling reviews state that the company helped clients get in touch with better prospects as well as key accounts that were highly valuable for them. However, there were also a few negative reviews in the mix, and some clients weren’t really happy with the services, which were rather slow and didn’t yield the expected results they had hoped for.

FRONTLINE Selling - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

FRONTLINE Selling - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

FRONTLINE Selling’s effective services revolve around lead generation, including customer research, market research, sales development, outbound message optimization, long-term strategy, content management, engagement management, social media marketing, and others. Customer Research FRONTLINE Selling specializes in customer research, which helps identify target audiences for companies, as well as the right type of customer that would do business with the brand. Market Research FRONTLINE Selling offers valuable market insights through extensive and credible research, making it possible for clients to tailor their sales and marketing campaigns accordingly. Sales Development FRONTLINE Selling features sales development representatives who are responsible for sending clients’ prospects and leads faster through the sales funnel. Outbound Message Optimization FRONTLINE Selling enables clients to send out a strong and effective message to their target audience through tailored prospecting messages. Long-Term Strategy FRONTLINE Selling devises a long-term growth strategy for clients’ businesses to increase leads and sales. Content Management FRONTLINE Selling helps companies fine-tune their content and deliver to the right prospects, engaging and compelling them to do business with the company. Social Media Marketing FRONTLINE Selling also leverages the power of social media marketing to help clients reach out to a wider audience.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.