Fusion BPO Services - Company Overview

This comparison between lead generation companies CIENCE vs. Fusion BPO Services is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About Fusion BPO Services

Fusion BPO Services is a US-based B2B company that specializes in global business solutions and process outsourcing services. It works with numerous clients in different industries, helping them manage their business operations while taking care of the day-to-day processes that have to be run smoothly. Fusion BPO Services was founded in 2004 in Draper, Utah. The company takes on all outsourced and offshored operations by numerous companies, and it offers call centers, customer care, and other services at various locations all over the world. The company has also won a couple of awards for its performance and achievements.

Fusion BPO Services - Overall Score

CIENCE Score
(+-Avg)
89.0
22.0
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
217
Total Reviews
3.85
Sales Engagement Stack
11/11
1/11
Multi-Channel
9/9
1/9
Campaign Strategy
7/8
0/8
Leadership, Culture and Customer Composition
A+
NL

Fusion BPO Services - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
Draper, Utah
WW Locations
9
9
List Locations
405 E 12450 South, Suite M, Draper, Utah 84020, US
Founded
2015
2003
Revenue
$100M-$250M
$50M-$100M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1877
1296
Emp GR%
51.0%
39.0%
Business Model
CIENCE
Fusion BPO Services
Outbound Services
Inbound Services
SDRs
Data Offering Included?

Fusion BPO Services - Pricing

Just like most of its competitors, Fusion BPO Services also chooses to leave out its pricing information from the company website, which can be quite disappointing for interested new clients that are willing to work with it. For this purpose, potential customers would need to get in touch with a company representative and inquire about a quote, which may take up some time as well.

Fusion BPO Services Reviews

The company website has a dedicated page for Fusion BPO Services reviews, and there are a couple of client testimonials that are largely positive and suggest that the company has impeccable services with a 100% success rate. Fusion BPO Services has a company page on Clutch and other independent websites, and each of them has different ratings for the company. Although all of them are quite good, it doesn’t mean that there aren’t any neutral or negative ones. These reviews may imply that some clients didn’t get what they were promised from Fusion BPO’s services.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
Clutch Reviews
90
Total Reviews
4.7
8
Total Reviews
4.4
G2 Reviews
100
Total Reviews
4.5
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
View

Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

×
"They understood all the details about our business in a very quick span of time."
View

Fusion BPO Services

Best Review

"They understood all the details about our business in a very quick span of time." ×
Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
View

Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×
View

Fusion BPO Services

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×

Fusion BPO Services - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Pankaj Dhanuka
CEO Phone
408-382-1200
CEO Email
Glassdoor Reviews
114
209
Glassdoor Ranking
4.6
3.3
Clutch Client Focus Small-Business
50.0%
50.0%
Clutch Client Focus Mid-Market
30.0%
30.0%
Clutch Client Focus Enterprise
20.0%
20.0%
G2 Client Focus Small-Business
56.4%
0%
G2 Client Focus Focus Mid-Market
40.6%
0%
G2 Client Focus Enterprise
3.0%
0%
Customer Composition
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25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
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Medical - 20%


Financial services - 15%


Business services - 10%


Hospitality & Ieisure - 10%


Retail - 10%


Telecommunications - 10%


Utilites - 10%


eCommerce - 10%


Other - 5%
Industries Served
151.0
9+
Customers Served
1200+
Biggest Client
Amazon ($232B)

Fusion BPO Services - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Unknown
CRM Integrations Available
All
Unknown

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
41
# of Case Studies
93
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
16091
6880
FB Likes
2
25737
Twitter Followers
2919
6611

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

Fusion BPO Services offers a diverse range of services for its clients, including inbound call center services, outbound call center services, back-office services, tech support services, and more. Inbound Call Center Services Fusion BPO Services provides inbound call center services to its clients, which include customer retention, customer service, answering services, billing support, email, and live chat support. Outbound Call Center Services Fusion BPO Services helps clients drive more qualified leads to their sales pipeline by offering lead generation, fundraising, market research, collections, recovery, appointment setting, and other key services. Back Office Services Fusion BPO Services facilitates clients by taking over the back-office processes, including order fulfillment, accounts receivable/payable, billing and invoice, order tracking, and refund claim processing. Tech Support Services Fusion BPO Services helps clients deal with all sorts of IT and tech issues in and around their workplace. It also provides help desk solutions, platform and application support, and desktop and laptop support.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


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Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.