GenSales - Company Overview

This comparison between lead generation companies CIENCE vs. GenSales is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About GenSales

GenSales is a US-based B2B marketing and advertising company that offers professional lead generation and appointment setting services for a wide range of local and international clients across various industries. It helps clients make smarter decisions regarding their sales and marketing operations. GenSales was founded in 2002 in Denver, Colorado. The company specializes in lead generation for companies that are looking to increase their sales and revenue exponentially. It mostly works in specific industries like IT, artificial intelligence, industrial companies, healthcare, medicine, and many others. It strives to empower companies with the tools and resources they need to grow their business.

GenSales - Overall Score

CIENCE Score
(+-Avg)
49.6
17.54
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
33
Total Reviews
4.77
Sales Engagement Stack
11/11
4/11
Multi-Channel
9/9
3/9
Campaign Strategy
7/8
1/8
Leadership, Culture and Customer Composition
A+
A+

GenSales - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 100 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
Denver, CO
WW Locations
9
1
List Locations
6444 East Hampden, Suite 330, Denver, CO 80222
Founded
2015
2002
Revenue
$100M-$250M
$1M-$2.5M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1850
18
Emp GR%
95.0%
0%
Business Model
CIENCE
GenSales
Outbound Services
Inbound Services
SDRs
Data Offering Included?

GenSales - Pricing

There isn’t any information regarding the pricing and costs for GenSales’ services on its website. Moreover, even if you try to search for the pricing plans or costing on other websites, you won’t be able to find much. So, the only thing you can do is to schedule a free consultation with their representative who will provide an accurate quote for the services that fit your business model.

GenSales Reviews

The GenSales website has a separate section for client testimonials, which features nine reviews that sing praises about its services. Since companies generally never put any negative reviews on their website, prospective clients should always do a thorough web search for GenSales reviews. Luckily, GenSales reviews are easy to find, especially on trusted websites like Belkins and Clutch, where the company has 4.9 stars. However, there are also a fair amount of negative reviews all over the Internet, which suggest that there are clients who haven’t been completely satisfied with the services or results they have seen.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
26
Total Reviews
4.5
Clutch Reviews
90
Total Reviews
4.7
6
Total Reviews
4.8
G2 Reviews
100
Total Reviews
4.5
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
1
Total Reviews
5.0
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
View

Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

×
The experts of the Generation Sales Group, Denver served as suitable ambassadors for my business by getting the word about my products and services out in public. They were simply great and provided me with impressive services. Highly recommended!
View

GenSales

Best Review

The experts of the Generation Sales Group, Denver served as suitable ambassadors for my business by getting the word about my products and services out in public. They were simply great and provided me with impressive services. Highly recommended! ×
Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
View

Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×
I'd give them zero stars if I could. Failed to produce a single appointment and kept over $1200.
View

GenSales

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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GenSales - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
David Juris
CEO Phone
303-883-0620
CEO Email
Glassdoor Reviews
114
36
Glassdoor Ranking
4.6
4.5
Clutch Client Focus Small-Business
50.0%
0%
Clutch Client Focus Mid-Market
30.0%
0%
Clutch Client Focus Enterprise
20.0%
0%
G2 Client Focus Small-Business
56.4%
0%
G2 Client Focus Focus Mid-Market
40.6%
0%
G2 Client Focus Enterprise
3.0%
0%
Customer Composition
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25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
Loading...
100%
Business Services
Industries Served
151.0
All
Customers Served
1200+
Biggest Client
Amazon ($232B)
ABB ($28B)

GenSales - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Unknown
CRM Integrations Available
All
Unknown

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
8
# of Case Studies
93
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
12847
252
FB Likes
2098
Twitter Followers
2919
5

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

GenSales offers different services for its clients, including lead generation strategy, B2B appointment setting, quality prospect databases, market research, and telephone surveys. Lead Generation GenSales has an experienced and knowledgeable team that helps clients generate qualified leads, identify promising prospects and key accounts, and also convert those leads into sales. B2B Appointment Setting GenSales helps B2B companies to connect with key accounts and valuable prospects who can bring them significant business and revenue. Quality Prospect Databases GenSales enables companies to meet their sales targets much faster than expected by identifying their most promising prospects who can be converted into surefire sales through telemarketing. Market Research GenSales conducts market research on behalf of its clients, which enables them to gain valuable and real-time insight and intelligence. Clients can use this information to identify their target audience and devise suitable sales and marketing strategies for maximum outreach. Telephone Surveys GenSales is also experienced in the use of telephone surveys, which are designed by them and can be used for product feedback, company promotion, awareness for a new product being launched, adding more people to qualified leads, and more.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


Learn More

Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.