GenSales - Company Overview

About GenSales

GenSales is a US-based B2B marketing and advertising company that offers professional lead generation and appointment setting services for a wide range of local and international clients across various industries. It helps clients make smarter decisions regarding their sales and marketing operations. GenSales was founded in 2002 in Denver, Colorado. The company specializes in lead generation for companies that are looking to increase their sales and revenue exponentially. It mostly works in specific industries like IT, artificial intelligence, industrial companies, healthcare, medicine, and many others. It strives to empower companies with the tools and resources they need to grow their business.

GenSales - Overall Score

GenSales - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

GenSales - Pricing

There isn’t any information regarding the pricing and costs for GenSales’ services on its website. Moreover, even if you try to search for the pricing plans or costing on other websites, you won’t be able to find much. So, the only thing you can do is to schedule a free consultation with their representative who will provide an accurate quote for the services that fit your business model.

GenSales Reviews

The GenSales website has a separate section for client testimonials, which features nine reviews that sing praises about its services. Since companies generally never put any negative reviews on their website, prospective clients should always do a thorough web search for GenSales reviews. Luckily, GenSales reviews are easy to find, especially on trusted websites like Belkins and Clutch, where the company has 4.9 stars. However, there are also a fair amount of negative reviews all over the Internet, which suggest that there are clients who haven’t been completely satisfied with the services or results they have seen.

GenSales - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

GenSales - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

GenSales offers different services for its clients, including lead generation strategy, B2B appointment setting, quality prospect databases, market research, and telephone surveys. Lead Generation GenSales has an experienced and knowledgeable team that helps clients generate qualified leads, identify promising prospects and key accounts, and also convert those leads into sales. B2B Appointment Setting GenSales helps B2B companies to connect with key accounts and valuable prospects who can bring them significant business and revenue. Quality Prospect Databases GenSales enables companies to meet their sales targets much faster than expected by identifying their most promising prospects who can be converted into surefire sales through telemarketing. Market Research GenSales conducts market research on behalf of its clients, which enables them to gain valuable and real-time insight and intelligence. Clients can use this information to identify their target audience and devise suitable sales and marketing strategies for maximum outreach. Telephone Surveys GenSales is also experienced in the use of telephone surveys, which are designed by them and can be used for product feedback, company promotion, awareness for a new product being launched, adding more people to qualified leads, and more.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.