Good Leads - Company Overview

This comparison between lead generation companies CIENCE vs. Good Leads is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About Good Leads

GoodLeads is a US-based marketing and advertising agency that specializes in providing affordable and scalable lead generation and business development services for a wide range of clients from various industries, including IT, government agencies, professional services, clean-tech, healthcare, and others. Its client base features both local and international companies. GoodLeads was founded in 2002 in Salem, New Hampshire, and the company has sufficient experience in dealing with businesses of all sizes. It is also known for reducing the clients’ risk and offering them a good return on investment.

Good Leads - Overall Score

CIENCE Score
(+-Avg)
49.6
20.18
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
0
Total Reviews
Sales Engagement Stack
11/11
6/11
Multi-Channel
9/9
5/9
Campaign Strategy
7/8
3/8
Leadership, Culture and Customer Composition
A+
NL

Good Leads - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 100 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
Salem, NH
WW Locations
9
3
List Locations
224 Main Street Unit 2B Salem, NH 03079-1925; 20 Godfrey Avenue Orono, ME 04473, United States; Suite 246 1096 Queen Street Halifax, Nova Scotia B3H 2R9, Canada
Founded
2015
2002
Revenue
$100M-$250M
$10M-$50M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1850
97
Emp GR%
95.0%
3.0%
Business Model
CIENCE
Good Leads
Outbound Services
Inbound Services
SDRs
Data Offering Included?

Good Leads - Pricing

If you are looking to find out how much does it cost to use GoodLeads services, then you may be disappointed, because it doesn’t include this information on its official website. Moreover, there isn’t any pricing information or details on other B2B-related websites as well. Therefore, you will have to get in touch with their representatives on its website for a quote.

Good Leads Reviews

Unfortunately, the GoodLeads website doesn’t have any client reviews or testimonials on its website, as well as third-party websites where you can find the reviews for most B2B lead generation companies by clients. However, the GoodLeads website states that it has a large clientele, which also includes Fortune 1000 organizations. GoodLeads seems to provide satisfactory services to its clients. The website also states that the company has worked with many high-tech corporations across various industries, which indicates they have had decent success.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
Clutch Reviews
90
Total Reviews
4.7
G2 Reviews
100
Total Reviews
4.5
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
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Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

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Good Leads

Best Review

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Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
View

Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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Good Leads

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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Good Leads - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Robert Good
CEO Phone
603-894-5323
CEO Email
Glassdoor Reviews
114
3
Glassdoor Ranking
4.6
2.9
Clutch Client Focus Small-Business
50.0%
0%
Clutch Client Focus Mid-Market
30.0%
0%
Clutch Client Focus Enterprise
20.0%
0%
G2 Client Focus Small-Business
56.4%
0%
G2 Client Focus Focus Mid-Market
40.6%
0%
G2 Client Focus Enterprise
3.0%
0%
Customer Composition
Loading...
25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
Industries Served
151.0
14.0
Customers Served
1200+
425.0
Biggest Client
Amazon ($232B)
AT&T ($170B)

Good Leads - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Unknown
CRM Integrations Available
All
Unknown

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
8
# of Case Studies
93
16
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
12847
492
FB Likes
2098
8
Twitter Followers
2919
169

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

GoodLeads offers several B2B services for its clients, including lead generation, business development, sales, marketing, government economic development, and profit-building. Lead Generation GoodLeads offers companies effective lead generation services through a multichannel approach that helps clients identify key prospects and accounts, generate qualified leads, and pass them through the sales funnel. Sales Services GoodLeads helps clients build their sales pipeline and boost their sales figures. Some of the services include contact builder, prospect builder, sales builder, and inbound call management. Marketing Services GoodLeads provides clients marketing services that allow them to reach out to a much larger audience, further leading them to receive more qualified leads and prospects. It includes some key resources like event builder, market validation program, vertical validation, market landscape briefing, and sales model consulting.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


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Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.