Good Leads - Company Overview

About Good Leads

GoodLeads is a US-based marketing and advertising agency that specializes in providing affordable and scalable lead generation and business development services for a wide range of clients from various industries, including IT, government agencies, professional services, clean-tech, healthcare, and others. Its client base features both local and international companies. GoodLeads was founded in 2002 in Salem, New Hampshire, and the company has sufficient experience in dealing with businesses of all sizes. It is also known for reducing the clients’ risk and offering them a good return on investment.

Good Leads - Overall Score

Good Leads - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

Good Leads - Pricing

If you are looking to find out how much does it cost to use GoodLeads services, then you may be disappointed, because it doesn’t include this information on its official website. Moreover, there isn’t any pricing information or details on other B2B-related websites as well. Therefore, you will have to get in touch with their representatives on its website for a quote.

Good Leads Reviews

Unfortunately, the GoodLeads website doesn’t have any client reviews or testimonials on its website, as well as third-party websites where you can find the reviews for most B2B lead generation companies by clients. However, the GoodLeads website states that it has a large clientele, which also includes Fortune 1000 organizations. GoodLeads seems to provide satisfactory services to its clients. The website also states that the company has worked with many high-tech corporations across various industries, which indicates they have had decent success.

Good Leads - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Good Leads - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

GoodLeads offers several B2B services for its clients, including lead generation, business development, sales, marketing, government economic development, and profit-building. Lead Generation GoodLeads offers companies effective lead generation services through a multichannel approach that helps clients identify key prospects and accounts, generate qualified leads, and pass them through the sales funnel. Sales Services GoodLeads helps clients build their sales pipeline and boost their sales figures. Some of the services include contact builder, prospect builder, sales builder, and inbound call management. Marketing Services GoodLeads provides clients marketing services that allow them to reach out to a much larger audience, further leading them to receive more qualified leads and prospects. It includes some key resources like event builder, market validation program, vertical validation, market landscape briefing, and sales model consulting.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.