Green Leads - Company Overview

About Green Leads

Green Leads is a B2B marketing and advertising company based in the US, and it provides clients with a subscription-based model of sales pipeline generation services, allowing them to boost their revenue and helping them establish a strong foothold in their industry. Green Leads works with companies across various industries and all over the world, including the US, UK, Canada, and other regions as well. Green Leads was founded in 2006 in East Hampstead, New Hampshire, and it also has call centers based in Boston, Ireland, and Jamaica.

Green Leads - Overall Score

Green Leads - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

Green Leads - Pricing

The Green Leads website doesn’t offer much information about the pricing or cost of its services, so prospective clients would have to schedule a call or free consultation with its representatives on the website to find out more. The only information available on the web is that the minimum project cost is $5,000.

Green Leads Reviews

When searching for Green Leads reviews, we found no client testimonials or feedback on its website. However, there are a few other platforms where you can find some Green Leads reviews. Generally, the company has positive and average reviews, and some websites also give it 3.5 stars out of 5. If we consolidated all of the Green Leads reviews, we would find mixed feelings. While some clients are highly satisfied with the services of the company, most of them aren’t too happy with what they experienced.

Green Leads - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Green Leads - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

Green Leads offers several services for its clients, including ideal customer profile, marketing qualified lead, highly qualified lead, sales qualified lead, and outsourced sales development. Its services are tailored for start-ups, enterprises, and emerging companies as well. Ideal Customer Profile (ICP) Green Leads helps its clients find suitable leads that fit the ideal customer profile and the target buyer persona. This increases the chances for lead conversion, thus helping companies achiever higher revenue. Marketing Qualified Lead (MQL) Green Leads also specializes in marketing qualified leads, which help to bridge the gap between sales and marketing, and can be gained through events, content marketing, sales development, and other methods. Highly Qualified Lead (HQL) Green Leads helps companies in securing and gaining highly qualified leads, which consist of prospects who have a keen interest in the business’s products and services. This enables clients to drive these leads into the sales pipeline. Sales Qualified Lead (SQL) Green Leads facilitates companies with sales qualified leads, which helps clients in securing meetings with top-level prospects that allow enabling them to move further along the sales funnel. Outsourced Sales Development Green Leads also features experienced sales development representatives (SDRs) who manage communication and contact with prospects and accounts, follow-ups, mapping the customer profile, and other responsibilities.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.