Green Leads - Company Overview

This comparison between lead generation companies CIENCE vs. Green Leads is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About Green Leads

Green Leads is a B2B marketing and advertising company based in the US, and it provides clients with a subscription-based model of sales pipeline generation services, allowing them to boost their revenue and helping them establish a strong foothold in their industry. Green Leads works with companies across various industries and all over the world, including the US, UK, Canada, and other regions as well. Green Leads was founded in 2006 in East Hampstead, New Hampshire, and it also has call centers based in Boston, Ireland, and Jamaica.

Green Leads - Overall Score

CIENCE Score
(+-Avg)
49.6
28.88
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
2
Total Reviews
4.5
Sales Engagement Stack
11/11
6/11
Multi-Channel
9/9
6/9
Campaign Strategy
7/8
5/8
Leadership, Culture and Customer Composition
A+
NL

Green Leads - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 100 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
East Hampstead, NH
WW Locations
9
2
List Locations
59 Colby Corner #122, East Hampstead, New Hampshire, 03826, United States; Dublin, Leinster D02 VR66, IE
Founded
2015
2006
Revenue
$100M-$250M
$10M-$50M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1850
92
Emp GR%
95.0%
13.0%
Business Model
CIENCE
Green Leads
Outbound Services
Inbound Services
SDRs
Data Offering Included?

Green Leads - Pricing

The Green Leads website doesn’t offer much information about the pricing or cost of its services, so prospective clients would have to schedule a call or free consultation with its representatives on the website to find out more. The only information available on the web is that the minimum project cost is $5,000.

Green Leads Reviews

When searching for Green Leads reviews, we found no client testimonials or feedback on its website. However, there are a few other platforms where you can find some Green Leads reviews. Generally, the company has positive and average reviews, and some websites also give it 3.5 stars out of 5. If we consolidated all of the Green Leads reviews, we would find mixed feelings. While some clients are highly satisfied with the services of the company, most of them aren’t too happy with what they experienced.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
Clutch Reviews
90
Total Reviews
4.7
2
Total Reviews
4.5
G2 Reviews
100
Total Reviews
4.5
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
View

Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

×
View

Green Leads

Best Review

×
Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
View

Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×
View

Green Leads

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×

Green Leads - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Mike Farrell
CEO Phone
978-806-3554
CEO Email
Glassdoor Reviews
114
32
Glassdoor Ranking
4.6
4.0
Clutch Client Focus Small-Business
50.0%
30.0%
Clutch Client Focus Mid-Market
30.0%
40.0%
Clutch Client Focus Enterprise
20.0%
30.0%
G2 Client Focus Small-Business
56.4%
0%
G2 Client Focus Focus Mid-Market
40.6%
0%
G2 Client Focus Enterprise
3.0%
0%
Customer Composition
Loading...
25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
Industries Served
151.0
Customers Served
1200+
2000.0
Biggest Client
Amazon ($232B)
IBM ($77B)

Green Leads - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Salesforce, Frontspin, Hubspot
CRM Integrations Available
All
Unknown

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
33
# of Case Studies
93
Chat on site?
Lead response time?
00:35:47
00:09:04
Day of week tested
Thursday (08/13/20)
Tuesday (08/18/20)
Time of Day
09:30
09:00
LI Followers
12847
1661
FB Likes
2098
388
Twitter Followers
2919
1151

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

Green Leads offers several services for its clients, including ideal customer profile, marketing qualified lead, highly qualified lead, sales qualified lead, and outsourced sales development. Its services are tailored for start-ups, enterprises, and emerging companies as well. Ideal Customer Profile (ICP) Green Leads helps its clients find suitable leads that fit the ideal customer profile and the target buyer persona. This increases the chances for lead conversion, thus helping companies achiever higher revenue. Marketing Qualified Lead (MQL) Green Leads also specializes in marketing qualified leads, which help to bridge the gap between sales and marketing, and can be gained through events, content marketing, sales development, and other methods. Highly Qualified Lead (HQL) Green Leads helps companies in securing and gaining highly qualified leads, which consist of prospects who have a keen interest in the business’s products and services. This enables clients to drive these leads into the sales pipeline. Sales Qualified Lead (SQL) Green Leads facilitates companies with sales qualified leads, which helps clients in securing meetings with top-level prospects that allow enabling them to move further along the sales funnel. Outsourced Sales Development Green Leads also features experienced sales development representatives (SDRs) who manage communication and contact with prospects and accounts, follow-ups, mapping the customer profile, and other responsibilities.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


Learn More

Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.