Grindstone - Company Overview

About Grindstone

Grindstone is a US-based business development company that helps clients grow their businesses through effective sales and marketing strategies, including lead generation and many others. It has experience in serving companies that envision significant growth and revenue and has worked with clients from numerous industries. Grindstone was founded in 2003 in Ellicott City, Maryland. It continues to evolve with the changing technology and business requirements, which is crucial for any successful company. It works closely with each of its clients to help its business grow.

Grindstone - Overall Score

Grindstone - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

Grindstone - Pricing

The Grindstone company doesn’t have a pricing or plans page on its website, which could also mean that it doesn’t have a fixed rate for its services. The costs depend on the type of services clients require, as well as their scale and magnitude. To find out about pricing, you have to get in touch with its representatives for this purpose.

Grindstone Reviews

Grindstone sales and marketing services are reviewed in the client testimonials section on its website, but if you are looking for more honest feedback, then you can check out other websites. There are both positive and negative reviews for the Grindstone company, so it is difficult to gauge what to make of the company’s services and quality. Most clients are fairly satisfied and impressed with the services that Grindstone has to provide, whereas other clients aren’t overly pleased with their experiences. The negative reviews state that its services didn’t provide them with good value for money, or the results they received weren’t as effective and far-reaching as they had hoped.

Grindstone - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Grindstone - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

Grindstone sales and marketing services are suitable for different clients and include lead generation, appointment setting, survey lead solutions, event promotion and registration, awareness campaigns, customer retention, database cleanup and updating, list and database procurement, email marketing, and B2C lead generation. B2B Lead Generation Grindstone offers lead generation services to its B2B clients, and it has a team of experts that help companies achieve qualified leads into the sales pipeline. B2B Appointment Setting Grindstone appointment setting services help companies land meetings with key accounts and promising prospects so they can get more sales. Survey Lead Solutions Grindstone gives companies valuable insight and information by conducting telemarketing surveys that are targeted toward prospects. Event Promotion and Registration Grindstone helps clients hold and promote events, which help their target audiences to engage with the businesses much more effectively. Customer Retention Grindstone has an experienced marketing team that ensures companies hold on to their customers through effective communication and marketing. Email Marketing Grindstone also helps clients set up their email marketing campaigns, which helps them reach out to prospects and qualified leads.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.