infoAnalytica - Company Overview

About infoAnalytica

infoAnalytica is a marketing consulting company that specializes in demand generation, market research, and marketing data analysis for a wide range of clients, which belong to different industries and are spread out all over the world. The company’s main goal is to help companies grow and thrive based on valuable and data-driven marketing insights. infoAnalytica was founded in 2007 in San Jose, California. The company has worked with hundreds of notable clients since its inception, and it has also been the recipient of several prestigious awards and certifications. Moreover, it is also one of the fastest-growing private companies and a member of the Inc. 500.

infoAnalytica - Overall Score

infoAnalytica - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

infoAnalytica - Pricing

The pricing information for infoAnalytica’s services isn’t available on the company website, and its pricing policy isn’t very clear as well. According to information found on Clutch, the company’s minimum project size is $25,000, which already makes it too pricey for smaller companies. However, prospects can talk to a company representative and find out about accurate pricing.

infoAnalytica Reviews

The company website doesn’t have even one infoAnalytica review, which is quite unusual and surprising. This is one place where companies can add all of their glowing reviews, but infoAnalytica has only placed case studies on its website. Therefore, a web search for infoAnalytica reviews is important. On Clutch or other independent company review websites, there isn’t a single review for infoAnalytica to be found. However, on Google, the company has more than 100 reviews and an overall rating of 4.3 stars out of 5, which is quite impressive. However, there are negative and neutral reviews among them as well.

infoAnalytica - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

infoAnalytica - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

infoAnalytica has many services to its clients, each service accompanied by a list of sub-services that are used to enable clients to run their business smoothly. Some of the services include marketing research, demand generation, and marketing analytics. Marketing Research infoAnalytica provides clients with valuable marketing insights and sound data that they can use to plan and strategize their campaigns and make data-driven decisions. This helps clients understand the size of their target market and gain information on their competitors. Demand Generation infoAnalytica helps clients increase their exposure and generate more demand for their products and services, and also increase their presence while gathering new customers in the process. Marketing Analytics infoAnalytica analyzes and evaluates the existing marketing campaigns of its clients and finds any points that can be optimized to boost their ROI and also help them reach out to more customers.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.