INFUSEMedia - Company Overview

About INFUSEmedia

INFUSEmedia is a B2B demand generation company that helps clients grow their business by adding more qualified leads to their sales pipelines. The company focuses on targeting ideal customers and engaging them to achieve the sales targets set by clients and manage its day-to-day operations smoothly. INFUSEmedia started in 2012 in Newton, Massachusetts. Since its creation, the company has worked with numerous clients in different industries, including travel, entertainment, construction, non-profit, telecom, and real estate. The company focuses on its clients’ requirements and helps them manage their day-to-day operations smoothly.

INFUSEmedia - Overall Score

INFUSEmedia - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

INFUSEmedia - Pricing

INFUSEmedia doesn’t disclose its pricing information or model on the company website, which can be pretty disconcerting for companies that want to work with it. To find out about its pricing structure, prospective clients would have to contact a company representative to explain their business requirements.

INFUSEmedia Reviews

There are very few reviews and client testimonials for INFUSEmedia on its website, both positive and negative. Interested clients would have to search elsewhere for more unbiased company reviews. On G2, the company has a 4.5-star rating based on 165 reviews, out of which three are only 3-star reviews and 40 4-star reviews. These reviews imply that not every client is delighted with its performance. On Clutch, the company has a profile but not a single review on it.

INFUSEmedia - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

INFUSEmedia - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

INFUSEmedia provides a wide range of services to its clients, including lead generation, content marketing, account-based marketing, brand amplification, and competitive displacement. Lead Generation INFUSEmedia helps clients fill up their sales pipelines with qualified and high-value leads, which the internal sales team can easily convert into sales. Content Marketing INFUSEmedia helps clients bring new leads to the business through an effective content marketing strategy that drives sales and boosts ROI. Account-Based Marketing INFUSEmedia facilitates clients by generating demand for their products from valuable accounts. It helps clients identify customers that will bring in more sales. Intent-Driven Marketing INFUSEmedia leverages buyer intent to generate more demand for the clients’ products and services. It targets prospects who fit the ideal customer profile (ICP) and engages them for quick conversion. Brand Amplification INFUSEmedia helps clients grow their brand’s exposure through numerous channels, including social media, email, phone, and text.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.