Intelemark - Company Overview

This comparison between lead generation companies CIENCE vs. Intelemark is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About Intelemark

Intelemark LLC is a B2B appointment setting company that pursues demand generation, lead generation, lead qualification, and appointment setting. Being in the field for 20 years, Intelemark became one of the industry leaders and set the guidelines for sales pipeline development. Founded in 1996 in Phoenix, Arizona, Intelemark LLC also specializes in telemarketing for B2B businesses, which span across a wide range of industries. Intelemark focuses on high customization and personalization of the customer experience. Instead of presenting a set-in-stone formula, they claim that they craft every campaign up to the clients’ needs. They dedicate their work to understand all the internal processes to become a part of the team. Also, Intelemark strives to change the industry for the better by conducting various surveys.

Intelemark - Overall Score

CIENCE Score
(+-Avg)
49.6
19.5
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
9
Total Reviews
2.9
Sales Engagement Stack
11/11
3/11
Multi-Channel
9/9
2/9
Campaign Strategy
7/8
4/8
Leadership, Culture and Customer Composition
A+
NR

Intelemark - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 100 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
Scottsdale, AZ
WW Locations
9
1
List Locations
16211 N. Scottsdale Rd. Suite A6A #442 Scottsdale AZ 85254
Founded
2015
1996
Revenue
$100M-$250M
$10M-$50M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1850
144
Emp GR%
95.0%
3.0%
Business Model
CIENCE
Intelemark
Outbound Services
Inbound Services
SDRs
Data Offering Included?

Intelemark - Pricing

Intelemark LLC doesn’t provide any information on its pricing. Based on the reviews from their customers, the price of their services starts from $3000 per team per month. There are only eight reviews on the Clutch website, but the customers claim they’ve invested from $10,000 to $250,000 into the Intelemark services. The shortest engagement lasted two months, with seventeen months being the longest one.

Intelemark Reviews

The peculiar detail about the Intelemark LLC reviews is that there are too few for a company that spent more than twenty years on the market. The company has eight reviews with a total rating of 4.8 stars. From the positive points, customers note that Intelemark’s reporting is quite detailed, and their callers are experienced in the primary fields of outreach. On the flip side, some point out that the ROI and close rates were much lower than expected.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
1
Total Reviews
1.0
Clutch Reviews
90
Total Reviews
4.7
8
Total Reviews
4.8
G2 Reviews
100
Total Reviews
4.5
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
View

Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

×
Every target set for Intelemark was continually hit or surpassed, gaining substantial leads per day for each rep. Their support and demonstrated interest in understanding business goals and achieving results made them a great partner. Their ability to take the lead was a great asset.
View

Intelemark

Best Review

Every target set for Intelemark was continually hit or surpassed, gaining substantial leads per day for each rep. Their support and demonstrated interest in understanding business goals and achieving results made them a great partner. Their ability to take the lead was a great asset. ×
Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
View

Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×
"From a return on investment standpoint, we didn’t exactly see the return that we were hoping for out of the project, coming up right about at our break-even point in the end. That was primarily because the dials to lead percentage was just under 2%, but the close rate on those leads wasn’t particularly good either, and we eventually decided to bring the process back in-house. It’s hard to tell how much of that was due to Intelemark or just external market factors, but it didn’t quite work out the way we hoped in the end."
View

Intelemark

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×

Intelemark - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Murray Goodman
CEO Phone
602-320-0142
CEO Email
Glassdoor Reviews
114
14
Glassdoor Ranking
4.6
3.8
Clutch Client Focus Small-Business
50.0%
10.0%
Clutch Client Focus Mid-Market
30.0%
40.0%
Clutch Client Focus Enterprise
20.0%
50.0%
G2 Client Focus Small-Business
56.4%
0%
G2 Client Focus Focus Mid-Market
40.6%
0%
G2 Client Focus Enterprise
3.0%
0%
Customer Composition
Loading...
25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
Loading...
50%
Medical

20%
Information Technology

15%
Financial Services

10%
Education

5%
Other
Industries Served
151.0
20+
Customers Served
1200+
Biggest Client
Amazon ($232B)
Amazon ($232B)

Intelemark - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Unknown
CRM Integrations Available
All
Unknown

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
26
# of Case Studies
93
7
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
12847
795
FB Likes
2098
109
Twitter Followers
2919
139

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

Intelemark LLC offers a wide range of services for B2B clients, some of which include appointment setting, sales lead qualification, lead generation, emergency telemarketing, client retention, client reactivation, event registration, event support, and inside sales services. Appointment Setting Intelemark LLC enables companies to boost their sales pipeline with high-value appointments and key prospects to generate higher revenues and close more deals. Lead Generation & Qualification Intelemark LLC employs effective sales and marketing tactics to deliver a high amount of qualified leads for companies. It evaluates and refines contact lists for clients so they can find the right prospects to fill their sales pipeline. Emergency Telemarketing Intelemark LLC specializes in emergency telemarketing, where it designs far-reaching and beneficial telemarketing campaigns for companies. Client Retention Intelemark helps set a customer retention strategy to ensure brand loyalty and reactivation plans with old customers, encouraging them to reengage with your company. Event Registration Intelemark designs personalized outbound calling campaigns that help maximize audience engagement. Event Support Intelemark LLC offers all kinds of support and assistance for making clients’ events successful, including following up on warm leads. Inside Sales Sourcing Intelemark helps find and recruit suitable and efficient talent for clients who need a better workforce. Sales Intelligence Intelemark equips clients with valuable intelligence regarding market and sales strategies. This leads to valuable insights that help in converting more qualified leads.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


Learn More

Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.