IPG - Company Overview

About IPG

IPG is a European contact center agency and solutions provider, and it helps B2B businesses outsource their operations and boost their efficiency. The company provides a diverse range of services to clients worldwide and enables them to deliver a superb customer experience. IPG started in 1999 in Diegem, Belgium. In the past two decades, it has slowly expanded to other locations in Europe as well. In Belgium, the company operates from Antwerp, Diegem, Hasselt, Leuven, and Liege. Other sites include Amsterdam in the Netherlands and Rabat in Morocco.

IPG - Overall Score

IPG - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

IPG - Pricing

On the company website, there is no pricing information available for the services provided by IPG, so potential clients would have to get in touch with a company representative to get an accurate quote. The pricing also depends on the clients’ requirements, and they can fill up the contact form on the website and submit it to get a response.

IPG Reviews

Although IPG is a recognized company with more than two decades of experience, it hasn’t added any client testimonials on its website. This practice is quite familiar with most companies in this industry, but there aren’t many reviews for IPG on other websites either. An extensive search on the web for IPG turns up very few reviews, and there is a mix of positive and negative ones. It suggests that while the company has delivered promising results to some clients, a few have fallen short.

IPG - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

IPG - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

IPG offers a wide range of services for their clients, including customer selection, customer acquisition, customer care, and customer extension. Customer Selection IPG helps clients pinpoint their ideal customers, locate them, and gather contact data about them. Some of the services include market research, lead generation, and database enrichment. Customer Acquisition IPG enables clients to outsource their telesales and telemarketing operations to professional agents, who communicate with prospects through call, chat, email, text message, social media, and other channels. Customer Care IPG helps clients provide customer support through help desk services, customer care, dispatching, customer satisfaction, surveys, feedback gathering, debt collection, welcome calls, appointment setting, and many others. Customer Extension IPG facilitates clients to build a stronger relationship with their existing customers by fostering brand loyalty and finding opportunities for upselling.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.