IronPaper - Company Overview

This comparison between lead generation companies CIENCE vs. IronPaper is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About IronPaper

IronPaper is a B2B company growth agency that focuses on business development for its clients, mainly through effective sales and marketing services. It also specializes in merging the sales and marketing departments of any business and making them work together to build a stronger customer experience that can result in higher sales and revenue. Founded in 2002 in New York City, IronPaper has an office in Charlotte, North Carolina too. It is also a HubSpot Diamond Partner and Databox Premier Partner, along with having numerous accolades for its services.

IronPaper - Overall Score

CIENCE Score
(+-Avg)
49.6
23.06
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
13
Total Reviews
4.5
Sales Engagement Stack
11/11
1/11
Multi-Channel
9/9
6/9
Campaign Strategy
7/8
6/8
Leadership, Culture and Customer Composition
A+
NL

IronPaper - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 100 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
New York, NY
WW Locations
9
2
List Locations
555 8th Ave, Fl 15, New York City, New York, 10018, United States; 2108 South Blvd #104, Charlotte, North Carolina 28203, United States
Founded
2015
2002
Revenue
$100M-$250M
$5M-$10M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1850
66
Emp GR%
95.0%
25.0%
Business Model
CIENCE
IronPaper
Outbound Services
Inbound Services
SDRs
Data Offering Included?

IronPaper - Pricing

Like most lead generation companies, IronPaper also chooses to withhold its pricing information and service costs on its websites, which means that interested clients would have to get in touch with one of their sales representatives and discuss they types of services they need. Then, they have to wait for a quote, which seems like a cumbersome process that may also drive away businesses.

IronPaper Reviews

IronPaper reviews aren’t listed anywhere on its website, and other websites don’t have them as well. Therefore, our search brought us only a handful of reviews, which were generally positive and praised the company for aligning well with the internal sales team of its clients. It is known to optimize various areas in the marketing strategy and process, which leads to better exposure for the business. However, one client mentioned that they didn’t have a very pleasant experience with the consultants that IronPaper provided them, and they had to switch teams before they could receive satisfactory services.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
12
Total Reviews
4.0
Clutch Reviews
90
Total Reviews
4.7
G2 Reviews
100
Total Reviews
4.5
1
Total Reviews
5.0
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
View

Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

×
The Ironpaper team helped me with a strategy for my company after a merger. We were in a tricky place, and their team helped me figure out a path forward with marketing. They advised me on technology decisions with marketing, a plan for SEO, and designed a better process for my marketing efforts to connect with my sales efforts. I am so happy I found them.
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IronPaper

Best Review

The Ironpaper team helped me with a strategy for my company after a merger. We were in a tricky place, and their team helped me figure out a path forward with marketing. They advised me on technology decisions with marketing, a plan for SEO, and designed a better process for my marketing efforts to connect with my sales efforts. I am so happy I found them. ×
Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
View

Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×
Had a very bad experience with this company. They did not deliver on any of their promises. I wanted to talk with Jonathan (CEO), who sold me on Ironpaper and their capabilities. After Ironpaper couldn't deliver, he wouldn't even get on the phone with me to explain why all his promises fell short. They gave us kids to work with that were just out of school without much experience, flying blindly. Nice kids but not what Jonathan promised. I was also stuck paying for Hubspot for a year because again, Jon sold me a bunch of goods. Don't waste your time and money.
View

IronPaper

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×

IronPaper - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Jonathan Franchell
CEO Phone
347-722-1758
CEO Email
Glassdoor Reviews
114
32
Glassdoor Ranking
4.6
3.3
Clutch Client Focus Small-Business
50.0%
0%
Clutch Client Focus Mid-Market
30.0%
0%
Clutch Client Focus Enterprise
20.0%
0%
G2 Client Focus Small-Business
56.4%
100.0%
G2 Client Focus Focus Mid-Market
40.6%
0.0%
G2 Client Focus Enterprise
3.0%
0.0%
Customer Composition
Loading...
25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
Loading...
30%
Media

15%
Hospitality and Leisure

15%
Telecommunications


Arts

10%
Entertainment and Music

10%
Education

10%
Financial Services

10%
Real Estate
Industries Served
151.0
7+
Customers Served
1200+
Biggest Client
Amazon ($232B)
Shell ($327.4B)

IronPaper - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Hubspot, Databox
CRM Integrations Available
All
All

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
74
# of Case Studies
93
1
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
12847
4036
FB Likes
2098
830
Twitter Followers
2919
4001

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

IronPaper provides a wide range of services for its B2B clients, such as content marketing, account-based marketing, inbound marketing, conversion optimization, lead generation, lead qualification, email marketing, search engine optimization, social media marketing, advertising and PPC, and others. Content Marketing IronPaper enables companies to have a better and more effective outreach through specially curated content, which is targeted toward their key prospects. Account-Based Marketing IronPaper focuses on key accounts that can be more valuable for the company and devises a tailored marketing strategy to bring them into the fold. Inbound Marketing IronPaper also designs impactful inbound marketing campaigns for clients, which are designed to let potential customers find them easily. Conversion Optimization IronPaper identifies key areas in the lead conversion process and optimizes them to increase the chances of landing the customer. Lead Generation IronPaper offers effective sales and marketing campaigns that help companies receive more qualified leads and convert them into sales. Lead Qualification IronPaper helps clients focus on key prospects and turns them into valuable leads so they can be converted more easily and bring more revenue. Email Marketing IronPaper offers excellent email marketing strategies and enables clients to refine their mailing list to include high-value contacts, which can be converted into sales. Search Engine Optimization IronPaper helps companies find a solid footing on the web by optimizing the client’s website for search engines.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


Learn More

Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.