IronPaper - Company Overview

About IronPaper

IronPaper is a B2B company growth agency that focuses on business development for its clients, mainly through effective sales and marketing services. It also specializes in merging the sales and marketing departments of any business and making them work together to build a stronger customer experience that can result in higher sales and revenue. Founded in 2002 in New York City, IronPaper has an office in Charlotte, North Carolina too. It is also a HubSpot Diamond Partner and Databox Premier Partner, along with having numerous accolades for its services.

IronPaper - Overall Score

IronPaper - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

IronPaper - Pricing

Like most lead generation companies, IronPaper also chooses to withhold its pricing information and service costs on its websites, which means that interested clients would have to get in touch with one of their sales representatives and discuss they types of services they need. Then, they have to wait for a quote, which seems like a cumbersome process that may also drive away businesses.

IronPaper Reviews

IronPaper reviews aren’t listed anywhere on its website, and other websites don’t have them as well. Therefore, our search brought us only a handful of reviews, which were generally positive and praised the company for aligning well with the internal sales team of its clients. It is known to optimize various areas in the marketing strategy and process, which leads to better exposure for the business. However, one client mentioned that they didn’t have a very pleasant experience with the consultants that IronPaper provided them, and they had to switch teams before they could receive satisfactory services.

IronPaper - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

IronPaper - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

IronPaper provides a wide range of services for its B2B clients, such as content marketing, account-based marketing, inbound marketing, conversion optimization, lead generation, lead qualification, email marketing, search engine optimization, social media marketing, advertising and PPC, and others. Content Marketing IronPaper enables companies to have a better and more effective outreach through specially curated content, which is targeted toward their key prospects. Account-Based Marketing IronPaper focuses on key accounts that can be more valuable for the company and devises a tailored marketing strategy to bring them into the fold. Inbound Marketing IronPaper also designs impactful inbound marketing campaigns for clients, which are designed to let potential customers find them easily. Conversion Optimization IronPaper identifies key areas in the lead conversion process and optimizes them to increase the chances of landing the customer. Lead Generation IronPaper offers effective sales and marketing campaigns that help companies receive more qualified leads and convert them into sales. Lead Qualification IronPaper helps clients focus on key prospects and turns them into valuable leads so they can be converted more easily and bring more revenue. Email Marketing IronPaper offers excellent email marketing strategies and enables clients to refine their mailing list to include high-value contacts, which can be converted into sales. Search Engine Optimization IronPaper helps companies find a solid footing on the web by optimizing the client’s website for search engines.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.