Lead Cookie - Company Overview

This comparison between lead generation companies CIENCE vs. Lead Cookie is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About Lead Cookie

Lead Cookie is a fairly new B2B lead generation company, and it specializes in bringing more value to companies through effective sales and marketing services, as well as appointment setting and strengthening the sales pipeline. The company focuses on generating qualified leads for its clientele, which spans across the world and belongs to numerous industries as well. Founded by Jake Jorgovan, Lead Cookie started in 2017 in Colorado Springs, and it continues to operate from its headquarters over there. The company’s operations are spread out over various categories, and all of them are focused on adding more high-value prospects and key accounts to clients’ sales pipelines while also helping them convert those leads into sales.

Lead Cookie - Overall Score

CIENCE Score
(+-Avg)
49.6
28.04
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
3
Total Reviews
5.0
Sales Engagement Stack
11/11
5/11
Multi-Channel
9/9
6/9
Campaign Strategy
7/8
6/8
Leadership, Culture and Customer Composition
A+
NL

Lead Cookie - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 100 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
Colorado Springs, CO
WW Locations
9
1
List Locations
3472 Research Pkwy, STE 104-PMB #454, Colorado Springs, CO 80920, United States
Founded
2015
2017
Revenue
$100M-$250M
$1M-$2.5M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1850
24
Emp GR%
95.0%
0%
Business Model
CIENCE
Lead Cookie
Outbound Services
Inbound Services
SDRs
Data Offering Included?

Lead Cookie - Pricing

There is no information regarding Lead Cookie pricing on its website so difficult for companies to find out whether the services are suited their budget or business requirements. However, another prominent client reviews website shows that the average hourly rate for Lead Cookie’s services is between $25 and $49. The website also states that Lead Cookie offers a 30-day money-back guarantee if its services don’t help you meet the targets.

Lead Cookie Reviews

Upon searching for Lead Cookie reviews, we came across only one of them on its website, which speaks about how the company helped the client experience an ROI that was 15 times more than what they had expected. Another finding that speaks to the company’s credibility is that it mentions that it has landed meetings with giants like Google, Cisco, Microsoft, etc. Other than this, there are very few reviews on other websites, but they are mostly positive, and some websites have given the company 5 stars. There is one review where the client has given 4 out of 5 stars with regard to cost but otherwise, everything seems as good as can be expected.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
Clutch Reviews
90
Total Reviews
4.7
3
Total Reviews
5.0
G2 Reviews
100
Total Reviews
4.5
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
View

Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

×
The campaign has driven audience growth and broadened brand awareness. Their work also fosters beneficial industry conversations and connections. Lead Cookie is responsive and communicates effectively. Customers can expect an engaged partner that delivers high-quality results.
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Lead Cookie

Best Review

The campaign has driven audience growth and broadened brand awareness. Their work also fosters beneficial industry conversations and connections. Lead Cookie is responsive and communicates effectively. Customers can expect an engaged partner that delivers high-quality results. ×
Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
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Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×
Although it would be helpful if Lead Cookie representatives responded to simple questions or varied responses, it is probably better for user experience if my team responds to everything.
View

Lead Cookie

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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Lead Cookie - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Jake Jorgovan
CEO Phone
314-882-7281
CEO Email
Glassdoor Reviews
114
2
Glassdoor Ranking
4.6
4.5
Clutch Client Focus Small-Business
50.0%
80.0%
Clutch Client Focus Mid-Market
30.0%
20.0%
Clutch Client Focus Enterprise
20.0%
0.0%
G2 Client Focus Small-Business
56.4%
0%
G2 Client Focus Focus Mid-Market
40.6%
0%
G2 Client Focus Enterprise
3.0%
0%
Customer Composition
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25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
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50%
Business Services

50%
Information Technology
Industries Served
151.0
5+
Customers Served
1200+
Biggest Client
Amazon ($232B)
Samsung ($194B)

Lead Cookie - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Unknown
CRM Integrations Available
All
Organizing leads in a joint CRM

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
45
# of Case Studies
93
4
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
12847
439
FB Likes
2098
112
Twitter Followers
2919

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
14.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

Lead Cookie offers quite a lot of services related to lead generation, but the surprising part is that it doesn’t list or advertise them on its website, which is quite strange for a B2B lead generation company. On the other hand, CIENCE offers a full list of services customized to meet business requirements for companies of all sizes and industries. New to Outbound Lead Cookie offers support and assistance to those companies who don’t have sufficient experience to outsource their sales and marketing operations. It helps clients understand the whole dynamics of outbound sales services and also brings them promising results by utilizing numerous channels, such as email, calls, LinkedIn, etc. Scalable Outbound Campaigns Lead Cookie also specializes in developing outbound campaigns that can be expanded to meet changing business requirements. It addresses each client differently and delivers a unique solution that can help them increase their sales.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


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Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.