Leadroot - Company Overview

About Leadroot

Leadroot is a B2B lead generation company that specializes in using modern technology and advanced sales and marketing methods to help clients receive a higher number of qualified leads in their sales pipeline. It strives to use effective measures to ensure that its clients can get into a meeting with important business decision-makers and key accounts. Leadroot was founded in 2017 in New York, and it is a relatively new company with a smaller team. However, the company claims to have delivered more than a million qualified leads for its clients, which is a remarkable feat in such a short time since its inception. Leadroot works closely with internal sales teams and helps them boost their productivity and work harder to gather more leads.

Leadroot - Overall Score

Leadroot - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

Leadroot - Pricing

Unlike most of the lead generation companies out there, Leadroot doesn’t feel the need to conceal its pricing information from prospective customers, and there is a dedicated pricing page on the company website that helps them understand its pricing model. The prices for Leadroot’s services are based on the type of service the customer requires, as well as their requirements. According to the Leadroot pricing policy, clients pay per contact or meeting scheduled, and the rates start at $0.35 per contact. To find out more about the specific project pricing, prospective clients would need to get in touch with the company.

Leadroot Reviews

On the Leadroot website, there is only one review at the bottom of the home page, and it is naturally all positive, so it doesn’t do much to give prospects an insight into the company’s performance or the quality of its services. Therefore, they would have to search the web to find comprehensive reviews for Leadroot. On independent company review websites, there are a couple of reviews for the company, which consist of both positive and negative testimonials. This implies that although the company does well, it does have clients that weren’t fully satisfied with the services or results that they received.

Leadroot - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Leadroot - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

Leadroot has a compact list of services that it provides to its clients, which are focused on lead research, list building, and managed outreach. Lead Research and List Building Leadroot offers clients the chance to develop the ideal buyer profile through meticulous research and numerous tried and tested methods. It also helps them in researching targeted leads, as well as focusing on targeted leads that can be easily converted into sales. The company also develops a list of valuable contacts for clients. Managed Outreach Leadroot also facilitates clients through managed outreach services, which automates the lead research process through cold calling, appointment setting, and lead qualification. Ultimately, the company offers clients qualified leads that can be easily converted into sales.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.