Leads to Sales - Company Overview

This comparison between lead generation companies CIENCE vs. Leads to Sales is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About Leads to Sales

Leads To Sales is a B2B lead generation company that helps companies boost their leads and sales through numerous methods, including event acquisition, digital marketing, lead qualification, and many others. It also enables clients to make sure that their sales pipeline is filled with high-value and promising prospects who can uplift their business and take it to new heights. Leads To Sales was founded in 1986 in O’Fallon, Missouri, and is one of the oldest marketing and sales agencies that is still in the game and keeps evolving with the changing dynamics of the marketing industry.

Leads to Sales - Overall Score

CIENCE Score
(+-Avg)
49.6
21.37
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
1
Total Reviews
5.0
Sales Engagement Stack
11/11
4/11
Multi-Channel
9/9
6/9
Campaign Strategy
7/8
4/8
Leadership, Culture and Customer Composition
A+
NL

Leads to Sales - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 100 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
O'Fallon, MO
WW Locations
9
1
List Locations
1001 Boardwalk Springs Place, Suite 111 O'Fallon, MO 63368
Founded
2015
1986
Revenue
$100M-$250M
$2.5M-$5M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1850
8
Emp GR%
95.0%
0%
Business Model
CIENCE
Leads to Sales
Outbound Services
Inbound Services
SDRs
Data Offering Included?

Leads to Sales - Pricing

Leads To Sales doesn’t have any pricing information on its website, and since its name is fairly generic, it became really difficult for us to find anything on other websites. Therefore, there isn’t any information regarding the prices of the services provided by Leads to Sales, and you will have to get in touch with one of its sales representatives to receive an accurate quote for the services that you require.

Leads to Sales Reviews

As mentioned above, since Leads To Sales is a fairly generic word, it is incredibly difficult to find any reviews for the company. Apart from its website, there aren’t any client reviews or testimonials that you can find on other websites on the Internet. Therefore, you will have to rely on the reviews that Leads To Sales has added to its website. Naturally, the company would only add the most positive reviews on its website, but they are praised by clients for its effective lead generation strategies, technical documentation, multichannel approach, email marketing, and database management, among other things.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
1
Total Reviews
5.0
Clutch Reviews
90
Total Reviews
4.7
G2 Reviews
100
Total Reviews
4.5
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
View

Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

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Leads to Sales

Best Review

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Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
View

Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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Leads to Sales

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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Leads to Sales - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Cliff Langston
CEO Phone
916-662-5980
CEO Email
Glassdoor Reviews
114
Glassdoor Ranking
4.6
Clutch Client Focus Small-Business
50.0%
0%
Clutch Client Focus Mid-Market
30.0%
0%
Clutch Client Focus Enterprise
20.0%
0%
G2 Client Focus Small-Business
56.4%
0%
G2 Client Focus Focus Mid-Market
40.6%
0%
G2 Client Focus Enterprise
3.0%
0%
Customer Composition
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25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
Industries Served
151.0
Customers Served
1200+
Biggest Client
Amazon ($232B)

Leads to Sales - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Sun Bear Software
CRM Integrations Available
All
Unknown

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
6
# of Case Studies
93
Chat on site?
Lead response time?
00:35:47
Form for fill out
Day of week tested
Thursday (08/13/20)
Wednesday (08/12/20) 2nd try to reconnect 08/19
Time of Day
09:30
10:55 AM 2nd try 12:37 PM
LI Followers
12847
50
FB Likes
2098
Twitter Followers
2919
31

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

Leads To Sales has a wide range of services, ranging from lead generation, webinar, event follow-up, customer retention, database building, consultation, marketing automation, CRM, and others. Lead Generation Leads To Sales has impactful lead generation strategies that help clients unlock the potential of their sales team and enable them to gain more qualified leads in their sales pipeline. It utilizes a combination of different marketing strategies. Webinar and Event Follow-Up Leads To Sales plans and executes webinars and other successful events for target audiences, which helps clients gather valuable prospects and follow up with them through calls and emails. Customer Retention Leads To Sales works with sales teams of clients and helps them convert more leads to sales through tailored and unique conversion campaigns that help drive up sales. Database Building Leads To Sales evaluates each client’s database separately and filters out any redundant or duplicate contact data that may act as a deadweight for businesses and the sales goals they set out to achieve. Consulting Leads To Sales is experienced and skilled in providing expert consultation to B2B clients and their sales teams, helping them adapt to the best practices involved in lead generation.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


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Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.