Mac McIntosh - Company Overview

This comparison between lead generation companies CIENCE vs. Mac McIntosh is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About Mac McIntosh

Mac McIntosh is a B2B marketing and advertising agency that offers lead generation services and consultation to companies who are looking to grow their sales numbers. The organization designs and implements effective marketing strategies that fill up the clients’ sales pipelines with qualified leads and make it easier for them to convert those leads into sales. Mac McIntosh Inc. was founded in 1990 in North Kingstown, Rhode Island. It was started by Mac McIntosh, a B2B lead generation and marketing expert who has helped hundreds of businesses in growing their revenue.

Mac McIntosh - Overall Score

CIENCE Score
(+-Avg)
49.6
12.22
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
0
Total Reviews
Sales Engagement Stack
11/11
2/11
Multi-Channel
9/9
2/9
Campaign Strategy
7/8
4/8
Leadership, Culture and Customer Composition
A+
NL

Mac McIntosh - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 100 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
North Kingstown, RI
WW Locations
9
1
List Locations
601 Pendar Rd, North Kingstown, Rhode Island, 02852, United States
Founded
2015
1990
Revenue
$100M-$250M
$1M-$2.5M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1850
8
Emp GR%
95.0%
0%
Business Model
CIENCE
Mac McIntosh
Outbound Services
Inbound Services
SDRs
Data Offering Included?

Mac McIntosh - Pricing

There is no pricing information available on the Mac McIntosh website, which means that prospective clients will need to get in touch directly with the founder or his sales representatives to get an accurate quote. This looks like the best way for clients to decide if they would like to hire the company based on the pricing structure and services it provides.

Mac McIntosh Reviews

On the Mac McIntosh website, you can find a dedicated section for client testimonials, which consists of mostly positive reviews. Since there aren’t any negative reviews on their website, we tried to search other sites for any other Mac McIntosh reviews. However, our search led us nowhere, mainly because searching for “Mac McIntosh reviews” brought us a ton of reviews for Apple products. So the only information we have about the company comes from the client testimonials on its website, who do speak highly of the services they received from this company.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
Clutch Reviews
90
Total Reviews
4.7
G2 Reviews
100
Total Reviews
4.5
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
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Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

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Mac McIntosh

Best Review

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Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
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Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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Mac McIntosh

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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Mac McIntosh - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Mac McIntosh
CEO Phone
401-294-7730
CEO Email
Glassdoor Reviews
114
Glassdoor Ranking
4.6
Clutch Client Focus Small-Business
50.0%
0%
Clutch Client Focus Mid-Market
30.0%
0%
Clutch Client Focus Enterprise
20.0%
0%
G2 Client Focus Small-Business
56.4%
0%
G2 Client Focus Focus Mid-Market
40.6%
0%
G2 Client Focus Enterprise
3.0%
0%
Customer Composition
Loading...
25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
Industries Served
151.0
20+
Customers Served
1200+
270+
Biggest Client
Amazon ($232B)
Microsoft ($134B)

Mac McIntosh - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Unknown
CRM Integrations Available
All
Unknown

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
36
# of Case Studies
93
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
12847
34
FB Likes
2098
Twitter Followers
2919
6892

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

Most of Mac McIntosh’s services involve marketing consultation, and the company also provides speaking and training sessions. Some of the services are marketing strategy, marketing planning, lead generation, lead nurturing, and sales lead checkup. Marketing Strategy Mac McIntosh helps clients define a solid marketing strategy that they can use to promote their brand messaging in front of their target audience. Marketing Planning Mac McIntosh enables its clients to plan out their marketing strategies and campaigns effectively so they have a complete B2B sales roadmap to follow. Lead Generation & Lead Nurturing Mac McIntosh helps clients identify their ideal prospects and generate qualified leads by utilizing multiple marketing channels. It also specializes in nurturing warm leads for its clients so they can lock in the sale more quickly. Lead Qualification Mac McIntosh helps clients evaluate and identify which of their potential customers can be turned into qualified leads through warm calling, emails, or other methods. Sales Lead Checkup Mac McIntosh also determines the suitable methods and strategies that would generate qualified leads for business while also identifying those that won’t work.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


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Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.