Mac McIntosh - Company Overview

About Mac McIntosh

Mac McIntosh is a B2B marketing and advertising agency that offers lead generation services and consultation to companies who are looking to grow their sales numbers. The organization designs and implements effective marketing strategies that fill up the clients’ sales pipelines with qualified leads and make it easier for them to convert those leads into sales. Mac McIntosh Inc. was founded in 1990 in North Kingstown, Rhode Island. It was started by Mac McIntosh, a B2B lead generation and marketing expert who has helped hundreds of businesses in growing their revenue.

Mac McIntosh - Overall Score

Mac McIntosh - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

Mac McIntosh - Pricing

There is no pricing information available on the Mac McIntosh website, which means that prospective clients will need to get in touch directly with the founder or his sales representatives to get an accurate quote. This looks like the best way for clients to decide if they would like to hire the company based on the pricing structure and services it provides.

Mac McIntosh Reviews

On the Mac McIntosh website, you can find a dedicated section for client testimonials, which consists of mostly positive reviews. Since there aren’t any negative reviews on their website, we tried to search other sites for any other Mac McIntosh reviews. However, our search led us nowhere, mainly because searching for “Mac McIntosh reviews” brought us a ton of reviews for Apple products. So the only information we have about the company comes from the client testimonials on its website, who do speak highly of the services they received from this company.

Mac McIntosh - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Mac McIntosh - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

Most of Mac McIntosh’s services involve marketing consultation, and the company also provides speaking and training sessions. Some of the services are marketing strategy, marketing planning, lead generation, lead nurturing, and sales lead checkup. Marketing Strategy Mac McIntosh helps clients define a solid marketing strategy that they can use to promote their brand messaging in front of their target audience. Marketing Planning Mac McIntosh enables its clients to plan out their marketing strategies and campaigns effectively so they have a complete B2B sales roadmap to follow. Lead Generation & Lead Nurturing Mac McIntosh helps clients identify their ideal prospects and generate qualified leads by utilizing multiple marketing channels. It also specializes in nurturing warm leads for its clients so they can lock in the sale more quickly. Lead Qualification Mac McIntosh helps clients evaluate and identify which of their potential customers can be turned into qualified leads through warm calling, emails, or other methods. Sales Lead Checkup Mac McIntosh also determines the suitable methods and strategies that would generate qualified leads for business while also identifying those that won’t work.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.