Market Star - Company Overview

About Market Star

MarketStar is a B2B outsourcing and lead generation company that helps clients in increasing their sales figures and growing their business financially. It utilizes multiple channels and tailored sales solutions to help small and large companies achieve measurable success. The company has a team of efficient and skilled sales and marketing professionals who use modern tools and resources to drive sales. MarketStar was founded in 1988 in Ogden, Utah. The company has numerous offices all across Utah and serves clients from a wide range of industries and locations, including the US, UK, and Canada.

Market Star - Overall Score

Market Star - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

Market Star - Pricing

There is a pricing section on the MarketStar website but, unfortunately, it doesn’t have a single figure on it for the services that the company provides. Rather, this page shows that MarketStar uses a pricing model called Value Metric Pricing, which involves determining the right price for each project, according to the project requirements and the client’s objectives. To find out more about MarketStar’s pricing model, you would have to get in touch with its representatives.

Market Star Reviews

MarketStar reviews aren’t present on its website and apart from it, there aren’t many reviews on other websites as well. Further research led us to only one external client review, which gave the company 5 stars for their services. It stated that the company is committed to projects, works professionally, and offers useful services. Apart from this, the review also claimed that the client managed to grow their sales with the help of MarketStar’s services, which is a positive thing. However, since it is only one review, we don’t know how credible it is. On the MarketStar website, it says that the company has won a few awards for their performance, which speaks for their credibility.

Market Star - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Market Star - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

The services of MarketStar are categorized as direct sales, partner channel, and customer success, with various sub-services available. Data Acceleration MarketStar helps clients evaluate and cleanse their data, leaving only valuable and high-level clients and prospects, as well as qualified leads. Lead Qualification MarketStar reaches out to ideal and prospective customers for the client and fills up their sales pipelines with qualified leads that are ready to be converted into sales. Customer Acquisition MarketStar works with internal sales teams to drive sales and use sales processes to bring more customers toward the business. Account Management MarketStar focuses on customer retention for clients and extends their relationship with your business through continued support and personalized communication. Channel Readiness MarketStar helps clients achieve long-term success through personalized channel programs that make partner onboarding much smoother. Partner Recruitment MarketStar enables clients to partner up with high-value businesses so both parties can experience higher revenue.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.