Market Star - Company Overview

This comparison between lead generation companies CIENCE vs. Market Star is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About Market Star

MarketStar is a B2B outsourcing and lead generation company that helps clients in increasing their sales figures and growing their business financially. It utilizes multiple channels and tailored sales solutions to help small and large companies achieve measurable success. The company has a team of efficient and skilled sales and marketing professionals who use modern tools and resources to drive sales. MarketStar was founded in 1988 in Ogden, Utah. The company has numerous offices all across Utah and serves clients from a wide range of industries and locations, including the US, UK, and Canada.

Market Star - Overall Score

CIENCE Score
(+-Avg)
49.6
32.47
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
75
Total Reviews
4.65
Sales Engagement Stack
11/11
8/11
Multi-Channel
9/9
5/9
Campaign Strategy
7/8
4/8
Leadership, Culture and Customer Composition
A+
A+

Market Star - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 100 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
Ogden, UT
WW Locations
9
2
List Locations
2475 Washington Blvd. Ogden, Utah 84401, USA; 405 So. Main Street Salt Lake City, UT 84101, USA
Founded
2015
1988
Revenue
$100M-$250M
$250M-$500M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1850
1623
Emp GR%
95.0%
13.0%
Business Model
CIENCE
Market Star
Outbound Services
Inbound Services
SDRs
Data Offering Included?

Market Star - Pricing

There is a pricing section on the MarketStar website but, unfortunately, it doesn’t have a single figure on it for the services that the company provides. Rather, this page shows that MarketStar uses a pricing model called Value Metric Pricing, which involves determining the right price for each project, according to the project requirements and the client’s objectives. To find out more about MarketStar’s pricing model, you would have to get in touch with its representatives.

Market Star Reviews

MarketStar reviews aren’t present on its website and apart from it, there aren’t many reviews on other websites as well. Further research led us to only one external client review, which gave the company 5 stars for their services. It stated that the company is committed to projects, works professionally, and offers useful services. Apart from this, the review also claimed that the client managed to grow their sales with the help of MarketStar’s services, which is a positive thing. However, since it is only one review, we don’t know how credible it is. On the MarketStar website, it says that the company has won a few awards for their performance, which speaks for their credibility.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
74
Total Reviews
4.3
Clutch Reviews
90
Total Reviews
4.7
G2 Reviews
100
Total Reviews
4.5
1
Total Reviews
5.0
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
View

Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

×
""A service to grow"" It consists of constantly increasing the income of your company, under the implementation of personalized and fully trained sales and marketing teams. Internal offers include human resources services, hiring, accounting, IT support, business intelligence, developers and operations, including administration and field / telephone / automated resources. As indicated in its web portal. I like the commitment and professionalism of this great team that, without a doubt, has been entrusted with the task of offering an incredible service for the development of any company or business. Its functions and offers are its strength, since they are necessary and any entrepreneur will find it useful for your organization and thus improve your sales. I feel satisfied with your work, I have no complaints about your service. I recommend it to any company for the use of its services and offers! Your sales will increase in record time with efficient solutions. Continue implementing solutions to improve sales. We had problems in sales, we wanted to increase our income and we needed an efficient and professional service to achieve our goals. And we met this service that has helped us grow and increase our income as we always expect. We are happy with the results, and we will continue to work hand in hand with this great team.
View

Market Star

Best Review

""A service to grow"" It consists of constantly increasing the income of your company, under the implementation of personalized and fully trained sales and marketing teams. Internal offers include human resources services, hiring, accounting, IT support, business intelligence, developers and operations, including administration and field / telephone / automated resources. As indicated in its web portal. I like the commitment and professionalism of this great team that, without a doubt, has been entrusted with the task of offering an incredible service for the development of any company or business. Its functions and offers are its strength, since they are necessary and any entrepreneur will find it useful for your organization and thus improve your sales. I feel satisfied with your work, I have no complaints about your service. I recommend it to any company for the use of its services and offers! Your sales will increase in record time with efficient solutions. Continue implementing solutions to improve sales. We had problems in sales, we wanted to increase our income and we needed an efficient and professional service to achieve our goals. And we met this service that has helped us grow and increase our income as we always expect. We are happy with the results, and we will continue to work hand in hand with this great team. ×
Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
View

Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×
View

Market Star

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×

Market Star - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Keith Titus
CEO Phone
801-786-5018
CEO Email
Glassdoor Reviews
114
835
Glassdoor Ranking
4.6
3.8
Clutch Client Focus Small-Business
50.0%
0%
Clutch Client Focus Mid-Market
30.0%
0%
Clutch Client Focus Enterprise
20.0%
0%
G2 Client Focus Small-Business
56.4%
0.0%
G2 Client Focus Focus Mid-Market
40.6%
100.0%
G2 Client Focus Enterprise
3.0%
0.0%
Customer Composition
Loading...
25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
Industries Served
151.0
All
Customers Served
1200+
80000.0
Biggest Client
Amazon ($232B)
Microsoft ($134B)

Market Star - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Outreach.io, Salesforce, Microsoft Azure, Hubspot
CRM Integrations Available
All
Unknown

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
45
# of Case Studies
93
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
12847
18394
FB Likes
2098
11155
Twitter Followers
2919
2106

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

The services of MarketStar are categorized as direct sales, partner channel, and customer success, with various sub-services available. Data Acceleration MarketStar helps clients evaluate and cleanse their data, leaving only valuable and high-level clients and prospects, as well as qualified leads. Lead Qualification MarketStar reaches out to ideal and prospective customers for the client and fills up their sales pipelines with qualified leads that are ready to be converted into sales. Customer Acquisition MarketStar works with internal sales teams to drive sales and use sales processes to bring more customers toward the business. Account Management MarketStar focuses on customer retention for clients and extends their relationship with your business through continued support and personalized communication. Channel Readiness MarketStar helps clients achieve long-term success through personalized channel programs that make partner onboarding much smoother. Partner Recruitment MarketStar enables clients to partner up with high-value businesses so both parties can experience higher revenue.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


Learn More

Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.