/ Lead Gen 200
About MarketLauncher
MarketLauncher Inc. is a B2B business development consulting firm that offers prospecting, lead generation, and appointment setting services to many clients worldwide. It strives to open up new business avenues for clients and help them realize greater opportunities for gathering more revenue. MarketLauncher was founded in 2001 in Longwood, Florida. Since then, the company has worked with small, medium, and large companies from various industries. It has grown to provide a myriad of services to help them achieve higher sales targets without hiring any more in-house resources. MarketLauncher is also a HubSpot Platinum Partner and Databox Premier Partner.
MarketLauncher - Overall Score
(+-Avg)
Total Reviews
Total Reviews
MarketLauncher - Revenue and Business Model
Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.
Growth Rate
Growth Rate
Growth Rate
Growth Rate
MarketLauncher - Pricing
MarketLauncher doesn’t mention anything about its pricing model or plans on the company website, which means that prospects will have to contact a company representative or schedule a consultation to get an accurate quote for its services. The pricing information isn’t available on any third-party websites either.
MarketLauncher Reviews
MarketLauncher only has three short and brief client testimonials on its website, but they aren’t very clear and don’t provide any insight into the company’s performance or the quality of its services. Moreover, these reviews are always positive, so prospects should conduct a thorough search for reviews all over the Internet. However, in the case of MarketLauncher reviews, a web search turned up only one review on G2, in which the client has given the company 4 stars. Other than that, there are no reviews to be found on any other third-party website.
Total Reviews
Total Reviews
Total Reviews
Total Reviews
Total Reviews
Total Reviews
Total Reviews
Cience
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
×MarketLauncher
Best Review
"An exceptional partner & a true extension of our company!" We decided to make a change and outsource our inside sales team so, we were looking for an outbound lead generation partner. We had specific ABM requirements and culture is a big deal for us as an organization. MarketLauncher stood out on both of these fronts and we have not looked back. They continue to be invaluable and we have proceed with a long term commitment. You cannot go wrong with this team and they are truly an extension of our company! Culture. We have a unique, fun culture and it was extremely important to us to find a partner that aligned in this with us. It was clear from the outset that we were very similar companies and we hit it off from day one. MarketLauncher attends our weekly team meetings and has really made a strong effort to be more than a vendor for us. This has made everything that much easier. There hasn't been anything to dislike, per se. All I will say is that we are in a tough industry with a long-high dollar sales cycle, so progress has been slow. But do not misunderstand me, there has been great progress and we are extremely happy. In partnering with MarketLauncher, we have realized how many holes we previously had in our inside sales process. The success that we are having now has everything to do with the processes that MarketLauncher has brought to the table. Everything from their structure of staff to their call/email cadence, to their automation and CRM knowledge and experience. These are all benefits we have realized. ×Cience
Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
×MarketLauncher
Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
×MarketLauncher - Culture and Clients
The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.
Information Technology
20%
Business Services
15%
Advertising and Marketing
10%
Financial Services
10%
Hospitality and Leisure
10%
Manufacturing
10%
Other
MarketLauncher - Services
Sales Research
The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.
Sales Engagement Stack/Tools
This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.
Outbound Services
There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.
Inbound Services
While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).
Campaign Strategy
Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.
Services Overview
MarketLauncher offers a wide range of B2B services to its clients, including audience development, appointment setting, lead development, client quality assessment, event marketing, and market research. Audience Development MarketLauncher helps clients discover a larger target audience that can be used for generating prospects. Lead Development MarketLauncher enables clients to discover new sales opportunities through lead qualification, lead generation, and lead nurturing. Appointment Setting MarketLauncher secures top-level meetings with executives and decision-makers for clients and helps them generate new business. Client Quality Assessment MarketLauncher helps clients understand the requirements and needs of their ideal customers and enables them to devise strategies accordingly. Market Research MarketLauncher offers market research services to clients who need updated business intelligence to maximize their outreach.
Why Choose CIENCE
CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.
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Legend:
NL = Not Listed on the Better Business Bureau
Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)
= Verified standard
= Verified not standard
= Not Applicable
SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.