Martal Group - Company Overview

About Martal

Martal Group is a B2B marketing and advertising company that offers outsourced sales services and business development services to its clients. It helps companies win new business through impactful and long-term marketing strategies, which help fill up their sales pipelines with qualified leads and ideal prospects. Martal Group was founded in 2009 in Oakville, Ontario. It is a small company that keeps growing year after year and offers lead generation services for its clients who come from different countries and industries. For the Martal Group, revenue growth for their clients is their main focus.

Martal - Overall Score

Martal - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

Martal - Pricing

There is no pricing information available on the Martal Group website, and the FAQs section also doesn’t address this topic at all. The pricing isn’t available anywhere else on the Internet as well, which means that you will have to book a consultation with one of their specialists. On one company review website, we found out that the Martal Group pricing policy states that the minimum project cost is $5,000.

Martal Reviews

The Martal Group doesn’t have a client testimonial page on its website. There are some short comments placed on the bottom of the home page, but we wouldn’t consider them to be that telling. Therefore, you will have to look elsewhere to find any reviews about the company. Upon searching other websites, we came across quite a few positive reviews for the Martal Group, but some of them had the same tone, suggesting that they were perhaps written by the same person. Other than that, there were also some neutral and negative reviews present on the website.

Martal - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Martal - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

The Martal Group offers a few services for its B2B clients, which include lead generation, customer onboarding, and account management. The company also offers a combination of all or some of these services. Lead Generation Martal Group helps clients identify and determine their ideal customer profile and also helps them define what a qualified lead means to their business. Then, it helps them create target lists and design tailored marketing campaigns for maximum lead generation. Customer Onboarding Martal Group also offers lead generation with customer onboarding, where it not only generates qualified leads for the business but also helps in customer acquisition by accelerating the lead conversion process. Account Management Martal Group offers a combination of lead generation, customer onboarding, and account management services. In this combination, the company offers a long-term strategy that helps clients build their sales pipeline and also accelerate their sales funnel.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.