Martal Group - Company Overview

This comparison between lead generation companies CIENCE vs. Martal is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About Martal

Martal Group is a B2B marketing and advertising company that offers outsourced sales services and business development services to its clients. It helps companies win new business through impactful and long-term marketing strategies, which help fill up their sales pipelines with qualified leads and ideal prospects. Martal Group was founded in 2009 in Oakville, Ontario. It is a small company that keeps growing year after year and offers lead generation services for its clients who come from different countries and industries. For the Martal Group, revenue growth for their clients is their main focus.

Martal - Overall Score

CIENCE Score
(+-Avg)
49.6
31.02
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
93
Total Reviews
4.9
Sales Engagement Stack
11/11
8/11
Multi-Channel
9/9
6/9
Campaign Strategy
7/8
4/8
Leadership, Culture and Customer Composition
A+
NR

Martal - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 100 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
Oakville, ON
WW Locations
9
2
List Locations
2275 Upper Middle Rd E, Oakville, ON, Canada; 100 Pine St Suite 1250, San Francisco, CA 94111, United States
Founded
2015
2009
Revenue
$100M-$250M
$10M-$50M
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1850
64
Emp GR%
95.0%
129.0%
Business Model
CIENCE
Martal
Outbound Services
Inbound Services
SDRs
Data Offering Included?

Martal - Pricing

There is no pricing information available on the Martal Group website, and the FAQs section also doesn’t address this topic at all. The pricing isn’t available anywhere else on the Internet as well, which means that you will have to book a consultation with one of their specialists. On one company review website, we found out that the Martal Group pricing policy states that the minimum project cost is $5,000.

Martal Reviews

The Martal Group doesn’t have a client testimonial page on its website. There are some short comments placed on the bottom of the home page, but we wouldn’t consider them to be that telling. Therefore, you will have to look elsewhere to find any reviews about the company. Upon searching other websites, we came across quite a few positive reviews for the Martal Group, but some of them had the same tone, suggesting that they were perhaps written by the same person. Other than that, there were also some neutral and negative reviews present on the website.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
2
Total Reviews
5.0
Clutch Reviews
90
Total Reviews
4.7
44
Total Reviews
4.9
G2 Reviews
100
Total Reviews
4.5
47
Total Reviews
4.8
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
View

Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

×
"Perfect setup for European companies going U.S." Martal helped us to extend our U.S. sales activities and managed our lead management, outbound direct sales, consulting and marketing activities for the U.S. market. Lean management, client orientation, low management overhead. Nothing, we are completely satisfied with the service.
View

Martal

Best Review

"Perfect setup for European companies going U.S." Martal helped us to extend our U.S. sales activities and managed our lead management, outbound direct sales, consulting and marketing activities for the U.S. market. Lean management, client orientation, low management overhead. Nothing, we are completely satisfied with the service. ×
Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
View

Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×
"Martal B2B lead generation for Kipod Video analytics" Our team partnered with Martal for both outbound and inbound lead generation, and customer onboarding in North America. Vito and his team were very transparent about their processes, and updated us regularly. Excellent communication skills and expertise in the field, and were able to gain an understanding of our product easily. Lengthy conversion process, small amount of leads per cycle.
View

Martal

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

×

Martal - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
Vito Vishnepolsky
CEO Phone
647-993-6844
CEO Email
Glassdoor Reviews
114
7
Glassdoor Ranking
4.6
4.9
Clutch Client Focus Small-Business
50.0%
50.0%
Clutch Client Focus Mid-Market
30.0%
40.0%
Clutch Client Focus Enterprise
20.0%
10.0%
G2 Client Focus Small-Business
56.4%
69.0%
G2 Client Focus Focus Mid-Market
40.6%
23.8%
G2 Client Focus Enterprise
3.0%
7.1%
Customer Composition
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25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
Loading...
50%
Information Technology

50%
Other
Industries Served
151.0
50+ verticals
Customers Served
1200+
100+
Biggest Client
Amazon ($232B)
Fullscreen ($75M)

Martal - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
Unknown
CRM Integrations Available
All
Multi CRM support

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
23
# of Case Studies
93
6
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
12847
1004
FB Likes
2098
210
Twitter Followers
2919
33

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
2020-07-14
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

The Martal Group offers a few services for its B2B clients, which include lead generation, customer onboarding, and account management. The company also offers a combination of all or some of these services. Lead Generation Martal Group helps clients identify and determine their ideal customer profile and also helps them define what a qualified lead means to their business. Then, it helps them create target lists and design tailored marketing campaigns for maximum lead generation. Customer Onboarding Martal Group also offers lead generation with customer onboarding, where it not only generates qualified leads for the business but also helps in customer acquisition by accelerating the lead conversion process. Account Management Martal Group offers a combination of lead generation, customer onboarding, and account management services. In this combination, the company offers a long-term strategy that helps clients build their sales pipeline and also accelerate their sales funnel.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


Learn More

Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.