McCurrach - Company Overview

About McCurrach

McCurrach is one of the oldest sales and marketing groups in the UK. The company’s goal has always been to boost sales at the point of purchase. It helps various brands and companies sell their products and services through effective and long-term sales and marketing strategies. McCurrach UK Ltd. was founded in 1898 in Glasgow, Ireland. Over the past 123 years, it has evolved with the changing business dynamics and has also embraced the technological and data-powered revolution. It uses advanced tools and resources to deliver sales and marketing solutions and services to its clients.

McCurrach - Overall Score

McCurrach - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

McCurrach - Pricing

Following the trend that most B2B lead generation companies do, McCurrach hasn’t disclosed its pricing information on the website, which leaves prospective clients wondering whether their services would suit their budget or not. You can get in touch with the company through its website and find out how much their services cost depending on your business requirements.

McCurrach Reviews

Although there is no page for client testimonials on the McCurrach website, it does have a success stories section, where the company highlights its best work with numerous renowned clients. While this does show how well the company performs, there are no reviews to show you the other side, and for that, you will have to search the Internet. Fortunately, our extensive search led us to 19 Google reviews, and while they aren’t a strong indicator of the company’s performance, there are one or two reviews that state that the company’s professionals are competent and helped them increase their ROI.

McCurrach - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

McCurrach - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

The services of McCurrach UK Ltd. focus on consumer goods, financial services, sales, consultation, recruitment, and training. While it is a much older company, you can experience better and more focused lead generation services with CIENCE. Sales and Execution McCurrach utilizes all types of digital and analog methods of communication to generate qualified leads for brands and helps them project their products in front of a larger audience, which results in a greater number of sales and more revenue. Training and Advocacy McCurrach employs both modern and traditional training and advocacy programs that introduce customers to businesses and give them an in-depth knowledge of the company’s products and services. Brand Insight and Audits McCurrach helps clients see their brand from the eyes of the customers, and provides them with valuable customer insight that helps gauge the company’s performance and identify any mistakes or areas of improvement.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.