OPTIMA - Company Overview

About OPTIMA

OPTIMA Communications International Inc. is a Canadian business process outsourcing company that works with a large clientele, helping them fulfill their business goals regarding productivity and higher sales. The company strives to develop personalized solutions according to the clients’ business requirements. OPTIMA was founded in 1992 in Toronto, Ontario, Canada. It also has offices in Whitby, Ontario, and Montreal, Quebec. The company has nearly three decades of experience in providing business process outsourcing services to clients from various industries. It is also a part of the Canada Marketing Association since its inception, which is considered a big thing.

OPTIMA - Overall Score

OPTIMA - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

OPTIMA - Pricing

There is no pricing information for OPTIMA Communications International on the company website, which leaves interested clients in the dark regarding its service pricing. Therefore, they would have to contact a company sales representative to find out how much they need to pay for the services they need.

OPTIMA Reviews

Similar to pricing information, there are no OPTIMA Communications reviews on the company website, which is quite basic and doesn’t have too much information about the company’s services as well. This can be quite confusing for people who are wanting to gauge the company’s performance, especially if they are looking to use OPTIMA telemarketing services. OPTIMA Communications International doesn’t have a company page on Clutch or any other independent website that features client reviews for companies. Even after a thorough search, a few client testimonials appear, which are both positive and negative.

OPTIMA - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

OPTIMA - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

OPTIMA telemarketing is one of its key services, as well as customer service, sales, technical support, business process outsourcing, and multichannel customer contact. Customer Service OPTIMA helps clients in delivering top-quality customer service through its team of professional call center agents. Sales OPTIMA facilitates clients in driving sales and revenue through effective methods and campaigns. Technical Support OPTIMA helps clients address their technical issues through its team of dedicated professionals. Business Process Outsourcing OPTIMA makes it easy for clients to outsource their day-to-day business operations and boost the productivity of their in-house sales, marketing, admin, and finance teams. Multichannel Customer Contact OPTIMA facilitates clients by providing them customer contact services in numerous languages.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.