PipelineZen - Company Overview

About PipelineZen

PipelineZen is a marketing and advertising agency that provides B2B lead generation and appointment setting services to a wide client base. It has a team of dedicated and experienced sales development representatives who work closely with clients and help them generate new sales and revenue opportunities. PipelineZen was founded in Virginia Beach, Virginia, which also serves as the company’s headquarters and only office. Currently, it has a small team that caters to clients' sales and marketing needs, but as its clients start to grow, it plans to start adding more SDRs and other professionals to its team.

PipelineZen - Overall Score

PipelineZen - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

PipelineZen - Pricing

Unlike many B2B lead generation companies, PipelineZen actually has included pricing information on its website, found on the Plans and Pricing page. The first package is for $2,500 per month and gives you access to a fractional VP of sales, along with six hours per month toward sales and discovery calls, sales pitch creation, sales process consultation, and other features. For $4,000 a month, you can also add a virtual outreach manager to the plan, along with guaranteed 12-25 prospect meetings per quarter, email-focused pipeline building, prospecting data research, and more. The final package is for $6,000 per month and includes a virtual cold caller or sales development representative as well.

PipelineZen Reviews

When it comes to company reviews, most companies choose to have a dedicated page and display 10-20 client testimonials to show how satisfied their clients have been; PipelineZen only has three reviews on its home page. Although the reviews are comprehensive, they only mention the name and position of the reviewer but not the company name. There are no reviews posted for PipelineZen on any other website, which means that prospective clients won’t get the full picture of the company’s services beyond what they can find on its website.

PipelineZen - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

PipelineZen - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

PipelineZen has a brief list of services for its B2B clients, designed to help them generate new business and revenue streams. These services include lead generation, appointment booking, full-cycle sales, pipeline building, and sales funnel marketing. Lead Generation PipelineZen helps clients fill up their sales pipeline with a higher number of qualified leads. It also helps them build a stronger sales pipeline so they can easily convert leads into sales. Appointment Booking PipelineZen connects clients to high-value businesses and key accounts that can propel their company to the next level and help them gather higher revenues. Full Cycle Sales PipelineZen helps clients throughout the entire sales cycle and accelerates the entire process to deliver faster revenue.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.