The pixel PipelineZen Company Overview: Reviews, Pricing, Culture

PipelineZen - Company Overview

This comparison between lead generation companies CIENCE vs. PipelineZen is based on 84 data points including public sentiment & reviews, customer composition, company growth rates, firm sales development & research capabilities, sales engagement tech stacks, project management, lead response, and company overviews.

About PipelineZen

PipelineZen is a marketing and advertising agency that provides B2B lead generation and appointment setting services to a wide client base. It has a team of dedicated and experienced sales development representatives who work closely with clients and help them generate new sales and revenue opportunities. PipelineZen was founded in Virginia Beach, Virginia, which also serves as the company’s headquarters and only office. Currently, it has a small team that caters to clients' sales and marketing needs, but as its clients start to grow, it plans to start adding more SDRs and other professionals to its team.

PipelineZen - Overall Score

CIENCE Score
(+-Avg)
89.0
11.0
Growth Rate and Firmographic Background
604 %
Unverifiable
Sales Research
299
Total Reviews
4.52
0
Total Reviews
Sales Engagement Stack
11/11
3/11
Multi-Channel
9/9
0/9
Campaign Strategy
7/8
0/8
Leadership, Culture and Customer Composition
A+
NL

PipelineZen - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

HQ
Denver, CO
Virginia Beach, VA
WW Locations
9
1
List Locations
4445 Corporation Ln, Ste 264, Virginia Beach, Virginia 23462, US
Founded
2015
Revenue
$100M-$250M
Unverified
Inc5000 2019 Rank
112
3050 %
Growth Rate
Unverifiable
Growth Rate
Inc5000 2020 Rank
793
604 %
Growth Rate
Unverifiable
Unverifiable
Growth Rate
Financial Times Rank
31
Employees
1877
4
Emp GR%
51.0%
0%
Business Model
CIENCE
PipelineZen
Outbound Services
Inbound Services
SDRs
Data Offering Included?

PipelineZen - Pricing

Unlike many B2B lead generation companies, PipelineZen actually has included pricing information on its website, found on the Plans and Pricing page. The first package is for $2,500 per month and gives you access to a fractional VP of sales, along with six hours per month toward sales and discovery calls, sales pitch creation, sales process consultation, and other features. For $4,000 a month, you can also add a virtual outreach manager to the plan, along with guaranteed 12-25 prospect meetings per quarter, email-focused pipeline building, prospecting data research, and more. The final package is for $6,000 per month and includes a virtual cold caller or sales development representative as well.

PipelineZen Reviews

When it comes to company reviews, most companies choose to have a dedicated page and display 10-20 client testimonials to show how satisfied their clients have been; PipelineZen only has three reviews on its home page. Although the reviews are comprehensive, they only mention the name and position of the reviewer but not the company name. There are no reviews posted for PipelineZen on any other website, which means that prospective clients won’t get the full picture of the company’s services beyond what they can find on its website.

Project Management
Account Management
Data Security Policy in Place?
Google Reviews
32
Total Reviews
4.1
Clutch Reviews
90
Total Reviews
4.7
G2 Reviews
100
Total Reviews
4.5
Trustradius Reviews
36
Total Reviews
4.15
UPcity Reviews
34
Total Reviews
4.8
Crowdreviews Reviews
7
Total Reviews
4.86
Best Review
"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."
View

Cience

Best Review

"As of right now, I’m extremely happy with them. The quality has been great. I was a little bit worried at first, but the research that they’ve done to get up to speed with what our quality lead or client would be has been good. We filled out a lot of paperwork for them to do the research and learn, and they’ve done a really good job. I have zero complaints."

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PipelineZen

Best Review

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Worst Review
"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales
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Cience

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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PipelineZen

Worst Review

"b2b sales" Describe the project or task the provider helped with: Good for prospecting and outsource sdr What do you like best? outsource sdr full suite to set up outbound team What do you dislike? not in house, long ramp up period and extensive onboarding Recommendations to others considering the provider: yes What problems are you solving with the provider? What benefits have you realized? outbound sales

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PipelineZen - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Top Executive
John Girard
CEO Phone
CEO Email
Glassdoor Reviews
114
Glassdoor Ranking
4.6
Clutch Client Focus Small-Business
50.0%
0%
Clutch Client Focus Mid-Market
30.0%
0%
Clutch Client Focus Enterprise
20.0%
0%
G2 Client Focus Small-Business
56.4%
0%
G2 Client Focus Focus Mid-Market
40.6%
0%
G2 Client Focus Enterprise
3.0%
0%
Customer Composition
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25%
Information Technology

20%
Business Services

15%
Advertising and Marketing

10%
Financial Services

10%
Hospitality and Leisure

10%
Manufacturing

10%
Other
Industries Served
151.0
Customers Served
1200+
Biggest Client
Amazon ($232B)

PipelineZen - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Human Curated Data
Firmographic Data
Demographic Data
Technographic Data
Intent Data
Custom Data

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Reporting Dashboard
Software Included with Service?
Workflow Platform?
Sequencer Used?
Salesloft
ConvertFlow
CRM Integrations Available
All
Unknown

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Email Channel
Email Deliverability
Phone Channel
USA Callers?
Social Channel
Web Channel
Landing Pages Created
Chat / Text / Conversational Channel
Advertising (Air Cover)

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

ROI Calculator
Domain Authority
59
3
# of Case Studies
93
Chat on site?
Lead response time?
00:35:47
Day of week tested
Thursday (08/13/20)
Time of Day
09:30
LI Followers
16091
407
FB Likes
2
Twitter Followers
2919

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Onboarding Time
10.0
ABM
Offline
US Copywriters
Campaign Strategy
Methodologies
Sales Playbooks

Services Overview

PipelineZen has a brief list of services for its B2B clients, designed to help them generate new business and revenue streams. These services include lead generation, appointment booking, full-cycle sales, pipeline building, and sales funnel marketing. Lead Generation PipelineZen helps clients fill up their sales pipeline with a higher number of qualified leads. It also helps them build a stronger sales pipeline so they can easily convert leads into sales. Appointment Booking PipelineZen connects clients to high-value businesses and key accounts that can propel their company to the next level and help them gather higher revenues. Full Cycle Sales PipelineZen helps clients throughout the entire sales cycle and accelerates the entire process to deliver faster revenue.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.


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Legend:

NL = Not Listed on the Better Business Bureau

Unverifiable = Unable to verify revenue growth rate through an independent, unbiased party such as Financial Times or Inc. magazine (Inc. 5000 2019 or Inc. 5000 2020)

= Verified standard

= Verified not standard

= Not Applicable

SCORING NOTES: Within the CIENCE Score each lead gen services firm receives, calculations are based on a combination of real-time data, company validated information, publicly-verifiable information (e.g. services listed on public websites, reviews, BBB accreditation, and social metrics). Information on lead response, geographies, customer data, etc. is compiled by CIENCE researchers.