Response Point - Company Overview

About Response Point

Response Point is a US-based lead generation company that specializes in nurturing high-quality prospects for B2B companies. It works as a consulting organization that aims to help their clients define their weaknesses, build a strong and efficient sales funnel, and increase their business potential. Over the years on the market, they’ve helped to get a high lift in ROI, double the sales, create loyalty within the old customers, nurture new leads, and many other pluses to B2B companies. Trust, transparency and high results are the key values of the Response Point’s team.

Response Point - Overall Score

Response Point - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

Response Point - Pricing

Response Point has no information on its website regarding the pricing structure of the company. It offers eight main services available for each customer, which can be ordered all together or separately. Therefore, the price is formed in accordance with the package of services you are interested in. You can get a price quote by connecting with the Response Point team directly through the website.

Response Point Reviews

Response Point’s Google review rate is only 3.0. This number is based on only two reviews left in the last three years, one of which is five-star feedback, and another a one-star grade with a comment about poor quality. However, in the company’s defense, Response Point immediately reached out to the user and stated that this person was never its client at all. Apart from these two reviews, there are thirteen success stories of Response Point clients available on the website. Each story is explained in detail and supported with the company’s goals and achieved results in numbers. Response Point’s main disadvantage is that they offer all these services separately from each other, and therefore, minimize their strengths and the possible outcome. Thus, cold colling, for example, is way more effective together with a cold email channel. CIENCE, on the contrary, supports a multichanneled orchestrated outbound, which has proven its strengths over the years.

Response Point - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Response Point - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

Response Point’s business solutions include eight main services: lead generation, lead nurturing, telemarketing, direct mail, email marketing, marketing automation, event services, and database management. Lead Generation Response Point’s lead generation service is all about identifying, attracting, and targeting qualified leads to the sales pipeline. Lead Nurturing Response Point’s lead nurturing service is for companies who are struggling to keep those qualified leads inside the sales pipeline. Telemarketing Response Point telemarketing helps clients establish those relationships with the prospects through a cold calling channel. Direct Mail Response Point services for direct mail include organizing and implementing a DM campaign to build strong business relationships with the prospects. Email Marketing Response Point utilizes email marketing to establish communication with potential clients. Marketing Automation Response Point’s marketing automation services consist of creating integrated automation campaigns through landing pages, email, and other outbound channels. Event Services Response Point events cover planning from scratch, advertising, organizing, and hosting an offline business event, which can potentially generate more qualified leads. Database Management Response Point database management services allow companies to build new clean organic lead lists, which improves the quality of the sales process.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.