RevenueZen - Company Overview

About RevenueZen

RevenueZen is a marketing agency that aims to help B2B companies to achieve long-term, stable, and predictable sales growth through using new cutting-edge SaaS strategies. The start-up was founded by former Silicon Valley sales and marketing strategists in 2017. Since then, their team has managed to assist more than eighty companies around the world and book more than 2,000 meetings. RevenueZen’s aim is to help little businesses to scale, generate more leads, and increase ROI without spending a fortune. Their approach involves using both inbound and outbound strategies for both sales and marketing teams to deliver better results.

RevenueZen - Overall Score

RevenueZen - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

RevenueZen - Pricing

There is no information about how the prices are formed on RevenueZen’s website. However, from the reviews left by their customers on Clutch, it seems that people overall are pleased with their pricing policy and find them in line with what their competitors offer. Clients claim that the value of RevenueZen services is worth their estimated costs. Some clients stated that their projects were less than $10,000 in total, others exceeded the sum of $200,000.

RevenueZen Reviews

The overall rate of RevenueZen services is 5.0. This is calculated based on the fifteen reviews left by their former and current customers. All the feedbacks are very positive, emphasizing how professional and knowledgeable their team is. However, some of the customers suggest that their content creation and editing skills need improvement. Another point RevenueZen should pay attention to is not to lose their value proposition while scaling their business in the future. Their strength is personal and customized services, which are often neglected when start-ups grow.

RevenueZen - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

RevenueZen - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

RevenueZen offers both sales and marketing growth solutions. The sales services cover social prospecting, appointment setting, and outbound lead generation. Marketing strategies include inbound lead generation, content marketing, and LinkedIn marketing. Hybrid Sales Services Revenue Zen features lead generation, pipeline building, and audience expansion services for B2B sales teams. It offers outbound lead generation, B2B sales consulting, and social prospecting to clients. These services are most suitable for companies who are seeking ways to establish the first contact with their prospects, increase their brand exposure, and build a strong sales pipeline. Inbound Marketing Services Revenue Zen offers content marketing, inbound marketing, and LinkedIn marketing services for B2B start-ups, agencies, SaaS, and tech companies. It uses a team of content, social, email, and marketing specialists who focus on leads, pipeline, and revenue to drive results. The second type of services is for B2B companies who want to get set up with inbound marketing to attract new customers through inbound channels. Such a mixture of both inbound and outbound strategies seems quite appealing and innovative. However, the information available on the RevenueZen website isn’t enough to have a more in-depth understanding of how exactly their process runs, and what to expect out of the services they offer. More clarity regarding their approach is needed.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.