Sidetrade - Company Overview

About Sidetrade

Sidetrade is a B2B software as a service (SaaS) company that has a lot of distinguished experience in accelerating and optimizing the order-to-cash process for numerous companies in all B2B industries. It has an AI-powered self-learning platform called Aimie, which is designed to help businesses of all sizes maximize customer value. Sidetrade was founded in 2000 in Boulogne-Billancourt, France. Apart from this, the company is spread out over six different locations all over Europe, North and South America, and Canada. The company claims to have conducted B2B transactions worth more than $2.4 trillion since its inception.

Sidetrade - Overall Score

Sidetrade - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

Sidetrade - Pricing

The pricing information or pricing plans for Sidetrade aren’t mentioned on the company website, but they can be found on Capterra. According to it, the company’s services start from $50 per user per month, and it also offers a free trial that prospects can use to find out if its services could be beneficial for them. However, since the official website has no pricing information, it is difficult to determine whether the information on Capterra is authentic or not.

Sidetrade Reviews

On the company website, Sidetrade claims to be trusted by more than 2500 companies, and it also displays the logos of some top clients like Deloitte, Expedia, Nespresso, etc. Moreover, it also posts three positive client testimonials. Upon searching for Sidetrade reviews on third-party websites, only four reviews were found on Capterra and the company had an overall rating of 4 stars, with 4.5 stars in ease of use and 4 stars in customer service. These reviews are also generally positive, but none of them gave the company a 5-star rating.

Sidetrade - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Sidetrade - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

Sidetrade offers a wide range of services and solutions for its clients, including augmented cash, augmented revenue, augmented order, and many others. Augmented Cash Sidetrade helps clients accelerate their cash generation and flow by using AI-powered tools to optimize order-to-cash operations. Augmented Revenue Sidetrade offers clients the opportunity to understand customer behavior and develop strategies through its AI-powered assistant Aimie. Augmented Order Sidetrade enables clients to increase their profitability and customer engagement through an automated sales order processing system.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.