SmartLead - Company Overview

About SmartLead

SmartLead is a US-based lead generation and management company that specializes in delivering qualified leads to its B2B clients. It works with companies from various industries and helps them build their sales pipeline with high-value prospects. The company also promises a high ROI for its clients by using a wide range of lead generation services. SmartLead was founded in 1981 in Cedar Rapids, Iowa. This makes it a highly experienced company that has worked with many large corporations and organizations to guarantee growth and success. Some of the industries in which SmartLead has worked include construction, manufacturing, transportation, and production.

SmartLead - Overall Score

SmartLead - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

SmartLead - Pricing

The pricing structure or information for SmartLeads USA isn’t available on the company, nor does it provide any information about the minimum project price that clients must pay. Prospects can click on the “Get a Quote” section of the website and fill in the details in the form that pops up. A company representative will get in touch to provide more specific pricing information.

SmartLead Reviews

SmartLead may be a highly experienced company with numerous clients in its portfolio, and it claims to have served 185 companies on its website. However, the company website has no client testimonials or reviews to show for it, and this is confusing for prospects who want to know how the company’s performance is. Apart from this, other websites on the Internet also provide little help. SmartLead reviews are very hard to find, and the few available reviews are quite vague and unclear, which makes it even more difficult for prospects to find out about the company’s services.

SmartLead - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

SmartLead - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

SmartLead offers a mixture of inside sales services and solutions for its B2B clients, including source consolidation, lead qualification, sales engagement, email nurturing, re-engagement, and others. Source Consolidation SmartLead helps B2B clients monitor and control all of the sources that generate qualified leads for their business. It also allows the use of web service hooks to use for online forms and the chance to import data from another source. Lead Qualification SmartLead works with internal sales teams of clients to identify qualified leads for them, which helps businesses save time and convert these leads into sales much faster. Sales Engagement SmartLead facilitates clients by following up on warm leads through phone and email reminders and tries to turn them into qualified leads faster. Email Nurturing SmartLead provides personalized email services for clients who want to increase their outreach and generate more qualified leads.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.