SOMAmetrics - Company Overview

About SOMAmetrics

SOMAmetrics is a B2B content marketing agency that provides lead generation services to a large number of local and international clients who are looking to boost their sales and grow their business. SOMAmetrics focuses on providing qualified leads that are more likely to be converted so that clients don’t have to wait to turn them into sales. SOMAmetrics was founded in 2010 in Berkeley, California. The company strives to optimize the sales processes used by companies and acts as an external sales team that takes care of the sales services and operations. It promises quick and measurable results to all its clients.

SOMAmetrics - Overall Score

SOMAmetrics - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

SOMAmetrics - Pricing

The pricing information for SOMAmetrics services isn’t available on the company website, so interested prospects would have to get in touch with a company representative to find out how much they need to pay for its services. Similarly, no other website gives any information regarding the pricing plans or structure.

SOMAmetrics Reviews

Reading up on a company’s reviews gives prospective clients an insight into the company’s performance and the effectiveness of its services. Unfortunately, reviews for SOMAmetrics are hard to find, even on the company website. A lead generation company that has been operating for a little more than a decade and guarantees huge results to its clients should have at least a couple of client testimonials to show for it. Plus, SOMAmetrics reviews are also unavailable on any other credible review website on the internet, including Belkins, Clutch, G2, and many others. This can be quite discouraging for clients who want to know how they can benefit from its services.

SOMAmetrics - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

SOMAmetrics - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

SOMAmetrics’ services revolve around lead generation and inbound sales. Their services include sales optimization, digital content development, high-quality lead generation, and sales and marketing operations. Sales Optimization SOMAmetrics offers clients tailored sales services to increase their effectiveness. It guarantees a major increase in the company’s sales performance. Digital Content Development SOMAmetrics facilitates clients in boosting their sales numbers through personalized digital content. It applies a scientific process to accelerate sales growth. High-Quality Lead Generation SOMAmetrics provides clients with qualified leads and helps them close faster. It uses digital marketing campaigns to drive high-quality lead generation. Sales & Marketing Operations SOMAmetrics applies intelligent sales and marketing operations to help clients boost their ROI significantly. It focuses on the clients’ high-growth potential.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.