Strategic Sales & Marketing - Company Overview

About Strategic Sales & Marketing

Strategic Sales & Marketing is a B2B lead generation and inbound sales company that empowers other businesses to unlock their full potential. It works with various companies belonging to different industries and enables them to fill up their sales pipeline with qualified leads through numerous marketing channels and campaigns. Strategic Sales and Marketing Group was founded in 1989 in Farmington, Connecticut. This makes it one of the older lead generation companies. Its operations involve key decision-makers and company executives who can shape the direction of business growth. It also provides various sales and marketing solutions to help its clients solve everyday problems.

Strategic Sales & Marketing - Overall Score

Strategic Sales & Marketing - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

Strategic Sales & Marketing - Pricing

SSM marketing offers a free trial of its services to help prospective clients understand the benefits they can receive, but there is no mention of its pricing plans or any information on the company website. According to Clutch, its services cost less than $25/hour, but there is no other information that would help potential customers. They can get in touch with a company sales representative and find out more about the pricing structure.

Strategic Sales & Marketing Reviews

Strategic Sales and Marketing Inc. reviews can be found in the testimonials section of the company website. It features nine detailed reviews from clients who are satisfied with its services, but it doesn't give a complete picture of the company’s performance. The only place that has reviews for this company is Clutch, and the company has a 4.6-star rating with 17 reviews. While most of them are glowing reviews, one of them gives the company only 0.5 stars out of 5, meaning that there are disgruntled clients as well.

Strategic Sales & Marketing - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Strategic Sales & Marketing - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

Strategic Sales and Marketing Group has an extensive list of services that it provides to clients from various industries. Some of its services include appointment setting, lead qualification, lead generation, email programs, marketing research, and specialty services. Appointment Setting Strategic Sales & Marketing helps its clients secure important meetings with key decision-makers and valuable accounts who can bring more revenue to their business. Lead Generation Strategic Sales & Marketing offers a wide range of lead generation services to its clients, including inbound lead qualification, lead management, social media lead generation, website lead generation, and many others. Email Programs Strategic Sales & Marketing makes use of personalized emails and sales copies to help clients expand their outreach and also provides list-building services to gather high-value contacts. Marketing Research Strategic Sales & Marketing provides clients with updated information and insight for their target markets. Specialty Services Strategic Sales & Marketing also provides clients with additional services, such as event registration, trade show follow-up, database management, and marketing services.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.