The Baxley Group - Company Overview

About The Baxley Group

The Baxley Group is a B2B computer software company that makes use of innovation and automated tools to help clients achieve their sales and marketing goals through outsourced operations. It also helps companies provide support solutions to their customers, and it mostly works with hardware, software, or tech companies. The Baxley Group was founded in 2001 in Pleasant Hill, California. It takes care of numerous outsourced operations for clients of all sizes and industries, and it is well-equipped to take care of the challenges that arise in businesses regarding sales and marketing on a day-to-day basis.

The Baxley Group - Overall Score

The Baxley Group - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

The Baxley Group - Pricing

The pricing information or plans for The Baxley Group’s services can’t be found on the company website, which can be discouraging for companies that would like to do business with it. This also means that prospects would need to fill out a contact form to schedule a consultation or call a company representative to find out how much its services would cost.

The Baxley Group Reviews

The Baxley Group has mentioned quite a few notable companies and corporations as its clients on the company website, but there are no reviews to support their claim. Although client testimonials on company websites are almost always positive and don’t show the full picture of the company’s performance, they are still important for companies to build credibility. The Baxley Group reviews can’t be found on third-party websites like G2, Clutch, Belkins, or anywhere else for that matter. Considering that the company has been in business since 2001, it should have at least a handful of client reviews to show for it, but The Baxley Group lacks in this department.

The Baxley Group - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

The Baxley Group - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

The Baxley Group offers a wide range of B2B services for its clients, including lead generation, database services, research, telemarketing, and other facets. Database Subscription The Baxley Group helps clients procure accurate and verified data for contacts and prospects in their database, which helps enhance their sales and marketing operations. Primary Research The Baxley Group conducts research on behalf of clients, helping them get valuable insights regarding their industry and target audience. Campaign Support The Baxley Group facilitates clients through service marketing programs and campaign support services.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.