Veth Group - Company Overview

About Veth Group

Veth Group is a B2B inside sales and marketing services company that specializes in providing its clients with net new sales, which are instrumental in growing their business and revenue exponentially. It has an entire team of skilled and dedicated sales development representatives that undertake all of the lead and demand generation operations for clients from numerous industries. Veth Group was founded in 2018 in Branford, Connecticut. The company size is relatively small, but it has worked with a variety of companies, both local and international. Apart from lead and demand generation, the company also specializes in training and consultation services.

Veth Group - Overall Score

Veth Group - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

Veth Group - Pricing

There is no pricing information for Veth Group’s services on its company website, which isn’t good as it may cause prospects to walk away from the business. Yet, most companies do this and require interested clients to get in touch with a company representative via call or by filling the contact form provided on the website.

Veth Group Reviews

In terms of Veth Group reviews, there are only four client testimonials available on the home page of the company website. Generally, the testimonials talk about how the company brought a new approach to prospecting, how it helped clients grow their revenue, how it helped them build their social media brand from scratch, and more. However, client reviews on the company’s website are positive so don’t show the full picture of the company’s performance and services. A thorough web search also failed to turn up any Veth Group reviews on any third-party website.

Veth Group - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Veth Group - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

Veth Group has a set of services for its clients, which are designed to help them grow their business through new sales and revenue opportunities. These services include training, positioning and messaging, cold calling, list building, direct mail, package marketing, email marketing, and digital marketing. Training Veth Group conducts sales workshops for clients’ internal sales and marketing teams to help them with cold calling, prospecting, and much more. Positioning and Messaging Veth Group works with clients and helps them develop the positioning and messaging for different niches and product segments. Cold Calling Veth Group helps clients in following up on prospects and turning them into qualified leads that can be easily converted. List Building Veth Group helps clients build an accurate and verified database of contacts and prospects that provide value to the business.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.