Ziff Davis Performance Marketing - Company Overview

About Ziff Davis Performance Marketing

Ziff Davis Performance Marketing is a lead generation company that provides B2B services to help its clients elevate their sales and generate more revenue. It helps boost qualified and high-quality leads for businesses through an omnichannel approach that combines technology and data. The company also has an in-house account-based marketing tool called Company Store, which helps it manage the sales operations for its clients. Ziff Davis Performance Marketing was founded in 2004 in Austin, Texas. The company is a part of Ziff Davis, which is known as a J2 Global company. The company is spread out all over the globe and serves clients from various locations, including India and the Philippines.

Ziff Davis Performance Marketing - Overall Score

Ziff Davis Performance Marketing - Revenue and Business Model

Perhaps more than any other B2B industry, the growth of lead generation companies is tied closely to the successes of their clients. As such, the Lead Generation 200 takes into account annual revenue growth rate (measured over the previous three years), number of employees, employee growth rate, business model, and top-of-funnel prospecting general services.

Ziff Davis Performance Marketing - Pricing

Ziff Davis Performance Marketing doesn’t reveal its pricing information on the company website, nor is there any indication on how the projects are priced. Therefore, prospective clients have to get in touch with the company sales representatives and obtain an accurate quote for their services. However, some customer reviews about Salesify and Demandshore, companies obtained by ZDPM, show that its services tend to be quite pricey.

Ziff Davis Performance Marketing Reviews

Although Ziff Davis Performance Marketing prides itself on being a globally recognized and successful lead generation company, it features only two client reviews on the website. They are also quite generic and don’t provide you with an insight into the company’s performance. Moreover, Ziff Davis Performance Marketing doesn’t have any credible reviews on the Internet, which can be a point of concern for its prospects. Since Ziff Davis Performance Marketing acquired two lead generation companies, Salesify and Demandshore, a few years ago, so potential customers can find some client feedback for those companies, including both positive and negative reviews.

Ziff Davis Performance Marketing - Culture and Clients

The final section shows the Chief Executive Officer of the respective lead generation company as well as the diversity of industries and clients served. Of critical importance, lead generation companies should provide depth to lead generation expertise while providing breadth of experience across many business-to-business industries.

Ziff Davis Performance Marketing - Services

Sales Research

The six categories of lead generation sales research demonstrate what is included in standard services and provided as a standard offering. When looking to outsource lead generation, organizations would be well served to vet, validate, and verify the quality and diversity of types of contact, company, and unique data options available as part of the standard service.

Sales Engagement Stack/Tools

This category shows the outbound data reporting, outbound orchestration tools, and CRM integrations that are included in each company’s standard service. The workflow platform denotes the presence of proprietary prospecting tools used to assure the quality of messaging and precise activity at scale.

Outbound Services

There are five primary channels that should be considered mandatory for any multi-channel prospecting campaign, here coined as, “Orchestrated Outbound.” Providing unique, surround-sound style prospecting experiences require orchestrating campaigns that reach persona-based audiences across email, phone, social, web + chat, and ad channels.

Inbound Services

While not a direct correlation of outbound services, this section provides insights how well each lead generation company converts website visitors into qualified leads. Of particular note are the number of case studies. When considering the truthfulness of case studies, it is helpful to compare them to the number and diversity of reviews on impartial review sites (in the previous section).

Campaign Strategy

Campaign strategy is an integral part of any outsource outbound marketing partnership. More than ever, companies are looking for a strategic partner to design, execute, test, optimize, and scale successful Go-To-Market strategies. Below is how each company stacks up when it comes to account-based lead generation techniques with USA-based copywriters.

Services Overview

Ziff Davis Performance Marketing services revolve around growing sales and revenue for B2B companies, termed as enrich, connect, generate, profile, and converge. Enrich Ziff Davis Performance Marketing provides its clients with experienced sales and marketing specialists. This enables their clients to determine the ideal customer profiles (ICPs) and curate a database of high-value contacts. Connect Ziff Davis Performance Marketing helps clients get in touch and book appointments with decision-makers and key clients. It helps businesses to connect with people who can take their business forward. Generate Ziff Davis Performance Marketing provides a wide range of omnichannel lead generation services, which enables clients to identify their prospects and turn them into qualified leads. Profile Ziff Davis Performance Marketing facilitates B2B companies with account-based marketing and account management services that offer them more revenue opportunities. Converge Ziff Davis Performance helps B2B clients target key accounts through a tailored marketing strategy. It also helps them expand their account lists with high-value clients.

Why Choose CIENCE

CIENCE is a People-as-a-Service company, offering a unique blend of managed services and software to scale fast-growth sales organizations. Through highly targeted bespoke sales research and multi-channel orchestrated outbound campaigns, CIENCE delivers scalable results for over 1,500 companies across more than 195 B2B industries.